The innovative partnership between Nova Poshta and Admixer Advertising is revolutionizing the advertising market of Ukraine, offering unique opportunities to effectively reach the target audience through various communication channels.
Revolution in advertising
Strategic alliance
The leading logistics operator Nova Poshta and the leader in digital advertising Admixer Advertising joined forces to create innovative advertising solutions. This partnership opens up a new horizon of possibilities for advertisers, allowing them to reach their audiences with unprecedented precision and efficiency.
Innovative advertising channels
A key element of cooperation is the placement of video advertisements on screens in Novaya poshta branches throughout Ukraine. This initiative allows advertisers to establish quality contact with a paying audience, maximizing reach and brand recall.
In addition, the partnership offers additional communication channels:
- Instant push notifications to customers' mobile devices;
- Advertising banners on the Novaya Poshta website and mobile application.
Target audience and personalization
The audience of this partnership includes both individuals and representatives businesses that use delivery services and are looking for effective advertising solutions. Deep analysis of consumer behavior allows for the creation of personalized advertising campaigns, which significantly increases the effectiveness of communication through various channels.
Video advertising in branches
507 screens of various sizes have been installed in 10 regions of Ukraine, which provides a wide audience coverage. Only in Kyiv and the region, 291 screens in 97 branches interact with 690,000 visitors every month.
From October 2024, Admixer Advertising plans to implement an integrated advertising campaign management system that will allow for efficient uploading of video materials, campaign management and detailed statistics.
Push notifications: direct communication
Push notifications provide instant customer contact by delivering important information directly to their mobile devices. This technology has a number of advantages for advertisers:
- Instant delivery of important messages;
- Saving messages in the history of the device;
- High personalization and precise targeting;
- Increased customer retention by 15%;
- Optimization of advertising costs.
Banner advertising: maximum coverage
Banner advertising on Nova Poshta platforms provides a wide audience coverage. For example:
- Mobile app banners reach 8.3 million monthly visitors;
- The main banner on the site interacts with 908 thousand users per month;
- Parcel tracking banner reaches 1.1 million monthly visitors;
- Advertising messages in the Business Cabinet reach 412 thousand users per month.
Glossary
- "Nova Poshta" - the leading Ukrainian an operator of logistics services that provides fast and reliable delivery throughout the country.
- Admixer Advertising is a leader in the field of digital advertising in Ukraine, providing innovative advertising solutions.
- Push notifications are short notifications that are automatically sent to users' mobile devices.
- ROI (Return on Investment) is an indicator of return on investment that measures the effectiveness of investments in advertising.
- Indoor advertising - advertising placed indoors, for example, on screens in Novaya Poshta branches.
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Answers to questions
What are the advantages of the strategic partnership between Novaya Poshta and Admixer Advertising?
How does advertising work on video panels in Nova Poshta branches?
What opportunities do push notifications provide for advertisers?
What audience coverage does banner advertising on Nova Poshta resources provide?
How to start cooperation with Admixer Advertising to place ads through New Poshcha channels "?
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The article tells about the strategic partnership between Novaya Poshta and Admixer Advertising, which opens up new opportunities for advertisers in the field of precise targeting and effective advertising solutions.
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