Film company Alcon Entertainment has filed a lawsuit against Elon Musk, Tesla and Warner Bros. Discovery for illegally using images from the film "Blade Runner 2049" at a Tesla presentation, despite a preliminary ban.
Litigation in the film industry
Causes of action
The production company Alcon Entertainment, the creator of the film “Blade Runner 2049,” has initiated legal proceedings against Elon Musk, his company Tesla and media giant Warner Bros. Discovery. The basis for the lawsuit was the unlawful use of visual elements from the film during a Tesla presentation held at WBD.
Violation details
According to Alcon Entertainment, the Cybercab presentation featured AI-generated images that resembled Ryan Gosling's character in Blade Runner 2049. This happened despite an outright ban issued on October 9.
Political subtext
Representatives of Alcon Entertainment emphasize the political component of the conflict. The company seeks to avoid associations with Musk due to his support for Donald Trump and controversial public statements. In particular, Alcon management recalls Musk's recent inappropriate jokes about Vice President Kamala Harris and his statements teetering on the verge of inciting hatred.
Potential Impacts
The lawsuit also notes potential damage to future projects. Unauthorized use of materials may negatively impact the upcoming series Blade Runner 2099, which is being prepared for release on Amazon Prime Video. According to Alcon, any connection with Musk repels potential partners due to his extreme political views.
Plaintiff's Claims
In its lawsuit, Alcon Entertainment is seeking financial compensation, without specifying a specific amount. In addition, the studio is seeking through the court to prohibit Tesla from using images generated by artificial intelligence to promote its products.
Glossary
- Alcon Entertainment is an American film production company, creator of the film Blade Runner 2049 "
- Tesla is an American company, manufacturer of electric vehicles and electrical energy storage solutions
- Warner Bros. Discovery - American multinational media conglomerate
- Elon Musk - entrepreneur, engineer and billionaire, CEO of Tesla and SpaceX
- Ryan Gosling is a Canadian actor, starring in the film "Blade Runner 2049"
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Discussion of the topic – The creators of Blade Runner 2049 are suing Elon Musk: AI scandal surrounding Tesla
Alcon Entertainment has filed a lawsuit against Elon Musk, Tesla and Warner Bros. Discovery for unauthorized use of AI images from the film "Blade Runner 2049" at the Tesla presentation.
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Sophia
Wow! Musk was again dragged into a scandal. I wonder how this will affect Tesla's reputation? 🤔
Hans
Honestly, it doesn't surprise me. Musk often teeters on the brink. But using images from the film without permission is overkill. Alcon is right to sue.
Luc
I agree with Hans. But let's look at it from the other side - maybe this is just a brilliant PR move? Now everyone is talking about Cybercab 😅
Isabella
Luc, are you serious? This is a copyright violation! You can’t just take and use someone else’s intellectual property. Especially after a direct ban. Musk goes beyond all limits.
Viktor
It's all nonsense. People used to make cars, but now people are suing over pictures. No progress, just scandals. And why is this Cybercab of yours needed at all?
Sophia
Viktor, technology does not stand still. Cybercab is the future of transport. But I agree that Musk should respect other people's work. I wonder how the trial will end? 🧐
Elena
But I'm more concerned about the political aspect. If Alcon doesn't want to be associated with Musk because of his views, it could set a dangerous precedent. Where is the line between business and politics?
Hans
Elena raised an important question. But we must not forget that companies have the right to protect their brand. If association with Musk harms Alcon, they have the right to act. I wonder how this will affect future collaborations in the tech industry? 🤖🎬