The Kyiv School of Economics presents an innovative video course aimed at training Ukrainian entrepreneurs in the effective use of artificial intelligence in business. The project, supported by the EBRD and the Swiss government, aims to help small and medium-sized businesses adapt to wartime challenges and unlock the potential of AI technologies.
Innovations for business
Relevance of AI in entrepreneurship
In the modern world, artificial intelligence has become an integral part of everyday life. Now is the time for Ukrainian small and medium business entrepreneurs to take advantage of it. The educational project "Artificial Intelligence for Entrepreneurs in Ukraine" is designed to help businessmen who are forced to quickly adapt to new realities in wartime conditions.
Business adaptation in war conditions
According to the analysis of the SME market commissioned by the EBRD, most of the surveyed Ukrainian small and medium-sized enterprises were able to stabilize their activities and adapt to war conditions after two years of full-scale conflict. To overcome the current difficulties, entrepreneurs need to show maximum flexibility and innovation. Mastering and implementing artificial intelligence technologies in business processes will help entrepreneurs not only to survive, but also to find new ways to develop even in the most difficult circumstances.
Course structure
The program consists of 10 video lessons , each lasting up to 15 minutes. They reveal the potential of artificial intelligence in various aspects of business and teach entrepreneurs to effectively use these technologies:
- "Basics of AI and its application in business" Mykhailo Kolisnyk will talk about advanced artificial intelligence tools that are already transforming the business environment. Participants will learn how these tools can help their businesses grow.
- "The art of creating effective prompts for AI" Yevgeny Frankiv and Timofy Milovanov will share the secrets of successful interaction with clients using artificial intelligence intelligence, including cue engineering techniques.
- "Development of strategies for SMEs using AI" Oleh Zubchenok will teach how to create business strategies using artificial intelligence and tools strategic analysis such as SWOT, PESTLE and Porter's 5 forces.
- "Innovations in marketing using AI" Volodymyr Semenikhin will explain how artificial intelligence can help in brand creation, development brand book, optimization of SEO strategies and implementation of chat bots.
- "Increasing sales with the help of AI technologies" Valentina Sakhno will share her experience of how artificial intelligence can increase sales by helping in creating scripts for sales and email campaigns.
In addition to educational video materials, the course contains practical recommendations, tools and prompts for working with artificial intelligence.
You can register for the video course using the link.
*The project is implemented with the support of the EBRD and financing from Switzerland within the framework of the EBRD Small Business Promotion Fund (donors of the Fund: Italy, Ireland, Korea, Luxembourg, Norway, USA, Switzerland, Sweden, Japan and Taiwan Business — EBRD Technical Cooperation Fund).
Glossary
- EBRD - European Bank for Reconstruction and Development, an international financial organization that supports projects in the countries of Central and Eastern Europe
- Kyiv School of Economics - the leading educational institution of Ukraine in the field of economic education and research - small and medium-sized business, an important component of the country's economy
- AI - artificial intelligence, technology that imitates human intelligence in machines
- SEO - search optimization, a set of measures to increase the site's position in search results
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Discussion of the topic – Revolution in business: Free AI video course for Ukrainian entrepreneurs
The Kyiv School of Economics is launching a free video course "Artificial Intelligence for Entrepreneurs in Ukraine". 10 short videos will teach entrepreneurs how to use AI technologies for business development.
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Oleksandra
Wow, this is a really cool course! 🚀 I have long wanted to understand AI for my business. Especially interesting about prompts and marketing campaigns. Anyone else planning to pass?
Maksym
Of course Oleksandra! I signed up too. I was most interested in the topic of developing strategies for SMEs. I hope this will help me better structure my business processes. What are you most looking forward to?
Oleksandra
Maksym, I'm excited to learn the prompts! 💡 This is the key to effective use of AI. Can you imagine how this can make it easier to work with content and customers? Do you already have experience working with some AI tools?
Viktor
Join the discussion! I already use ChatGPT for idea generation, but I want to learn more about the application of AI in sales. Valentina Sakhno promises to share interesting insights. Anyone else interested in this topic?
Maksym
Oleksandra, to be honest, my experience is limited. But after this course I hope to change that! Viktor, how long have you been using ChatGPT? Any specific results?
Hryhoriy
Eh, those fashionable things again. Why complicate everything? Previously, AI lived and worked normally without all this. Only money is pumped out of people for these courses, and the point is zero.
Viktor
Maksym, I've been using it for six months. The results are amazing! 📈 I save a lot of time on brainstorming and the first draft of texts. Hryhoriy, AI is not just a fad, but a real tool for business optimization. Try it - you won't regret it!
Oleksandra
Great, guys! Viktor, your experience is inspiring. 😊 As for sales, this is really a very interesting topic. Can you imagine how AI can help with personalized offers? Hryhoriy, don't be such a skeptic. These tools really work and help save resources. Maybe it's worth at least trying?