Samsung has regained its leadership position in the global smartphone market with the successful launch of the new Galaxy S24 series with artificial intelligence features and improved cameras.
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Samsung Returns to the Top
Korean tech giant Samsung Electronics has regained its dominance in the global smartphone market after a five-month run break, winning back the leading position from Apple. This was facilitated by the release of new models of Galaxy S24 series smartphones equipped with advanced artificial intelligence functions.
Last September, Samsung lost its leadership to Apple, but the Galaxy S24, which received a wide range of innovative AI-based capabilities, caused positive response from the market after its debut in January. According to research firm Counterpoint Research, Samsung sold 19.69 million smartphones in February, capturing 20% of the market share, while Apple sold 17.41 million devices, capturing 18% of the market. Analysts attribute the restoration of Samsung's leadership to high demand for its products in the US and Europe.
Strengthening its position in key regions
The Galaxy smartphone maker maintained its leading position in the European market with a 34% share. In addition, there has been a noticeable increase in Samsung's share of the US market, which is traditionally dominated by Apple products - up to 36% compared to 20% in January. At the same time, Apple's share of the US market dropped from 64% to 48% over the same period.
Annual results and competition with Apple
On a yearly basis, Samsung lost its leadership in the global market smartphones in terms of Apple shipments in 2023, which was the first such case in the last 13 years. Apple captured 20.1% of the market in 2023, ahead of Samsung, whose share fell to 19.4% from 21.7% in 2022, according to research firm IDC.
Key features of the Galaxy S24
In January, Samsung introduced the S24 smartphone with advanced AI and advanced camera capabilities. Data shows that the company had sold 6.53 million of these devices worldwide by the end of February. AI features included in the Galaxy S24 include real-time translation in 13 languages during phone calls, as well as Circle to Search, which allows users to search for information within a dedicated area of the screen.
Recognizing the quality of the camera
The American magazine Consumer Reports recently named the Galaxy S24 Ultra's camera the best among smartphones. The monthly magazine, published by the non-profit Consumers Union, gave the Galaxy S24 Ultra a camera score of 87, beating the iPhone 15 Pro Max's 86. Additionally, the Galaxy S24 Plus, launched at the same time as the Galaxy S24 Ultra, took third place with a score of 85 points.
Glossary
- Samsung Electronics is a South Korean high-tech company, one of the leading manufacturers of electronics and smartphones.
- Galaxy is a line of Samsung smartphones, the company's flagship series.
- S24 is Samsung's latest smartphone from the Galaxy series, equipped with advanced AI features and improved cameras.
- Apple is an American company, manufacturer of iPhone smartphones, computers and other electronics.
- Counterpoint Research is a research company specializing in technology and electronics market analysis.
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Discussion of the topic – Samsung regains leadership in the smartphone market with the Galaxy S24
Samsung Electronics has once again become the global leader in smartphone sales with the launch of the AI-powered Galaxy S24. After five months of Apple's lead, the Galaxy S24 received positive response in the market and helped Samsung regain the top spot.
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Ольга
It's great that Samsung is back in first place! 🥳 Galaxy S24 looks very cool with its AI features, it is the future of smartphones.
Томас
Yes I agree. The real-time translation feature into 13 languages seems incredible! 😲 Very convenient for travel and communication.
Эмили
I love that they added Circle to Search. Now you can easily search for information by simply circling an area on the screen. 💯
Оскар
It's good that Samsung has captured the US market again. 🇺🇸 Their share there increased from 20% to 36%, this is an impressive jump.
Луи
It's no surprise that the Galaxy S24 Ultra's camera received such high marks. Samsung has always been the leader in smartphone cameras. 📷✨
Барбара
I'm glad Samsung maintains its leadership in Europe with a 34% share. The company truly understands the needs of European users. 🇪🇺
Генрих
Eh, these new features sound tempting, but I'm an old curmudgeon and still prefer simple, no-frills phones. 🙄 All these trends seem pointless to me.
София
Don't be such a skeptic, Heinrich! 😄 AI technologies open up completely new opportunities. These are innovations that change our world.
Франческо
Technology is developing so fast! Remember how Samsung lost its championship for the first time in 13 years because of Apple. Now they are leaders again. 🔁 This shows how competitive the market has become.
Анна
I'm curious what new features Samsung will add in the next model. 🤔 Maybe gesture recognition or something related to augmented reality?
Якуб
I'm also looking forward to new camera features! 📸 Manufacturers constantly compete in this area. Maybe Samsung's next camera will be even better than the iPhone?
Мария
I love that Samsung and Apple constantly push each other to innovate. 💡 This benefits us, the users, because we get better and better smartphones!
Алекс
Yes, competition is good for the market. Let's see what new brands will offer to keep up with Samsung. 👀 This should be interesting!
Изабелла
This is the first time I've heard about Consumer Reports magazine. 🤓 It’s good that there are such authoritative sources for evaluating new products.
Виктор
Either way, it's really cool that Samsung is back on top! 🏆 I wonder how long they will be leaders this time. I hope they don't relax.