A mobile application redesign project carried out by the Devlight team involves in-depth research and analysis of the existing interface, studying user needs, formulating clear goals and hypotheses, creating and testing new design solutions to ensure an intuitive and attractive user experience.
Updated interface
Analysis of existing design
Before developing a new concept, it is important to conduct a thorough analysis of the current state of the application. The Devlight team begins by defining the goals and objectives for the redesign, interviewing key stakeholders and studying consumer trends in the market. They also examine the analytics of user interaction with the application over the past year and hypothesize possible improvements.
Taking user feedback into account
The next step is conducting in-depth interviews with application users. This allows you to gather valuable feedback, identify pain points and get ideas for improvement. Audience segmentation helps to understand the specific needs of different user groups and determine priority changes.
Evaluation of user experience
Devlight specialists conduct a heuristic analysis of user experience based on a number of metrics, discover problem areas and offer recommendations for their solution. This process provides an objective view of the interface and helps avoid biased evaluations.
Rethinking the value proposition
Based on the collected data, the team revises the value proposition of the product, analyzing the pain points and user motivations at various stages of interaction with the application. This allows you to generate ideas for improvement and formulate product hypotheses for testing.
Development and testing of solutions
At this stage, design concepts of the updated interface are created, which undergo thorough testing. Based on the results of testing, the necessary changes are made and a new design system for the application is formed. After the final presentation of solutions, the development stage begins.
Glossary
- Devlight is a Ukrainian company specializing in the creation and development of digital products, mobile and web applications.
- Double Diamond is a design thinking methodology consisting of four stages: "discovery", "definition", "development" and "implementation".
- UX (User Experience) - experience of user interaction with a product, service or system.
- UI (User Interface) is a visual shell through which the user interacts with a digital product.
- Customer Journey Map - a map of the customer's journey that displays the stages of interaction with a product or service.
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Discussion of the topic – User-engaging app redesign: The Devlight experience
Devlight's experience shows that periodic redesign of the application, taking into account the latest trends and wishes of users, allows you to improve interaction, attract new customers and retain existing ones.
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Юлія
Redesign is really important for an app! 👍 It's nice to see that the Devlight team is taking this process very seriously. Personally, I like that they focus not only on the visual side, but also on usability and improving the user experience. 🙌
Петро
Totally agree! An application can have great functionality, but if the design is uncomfortable or does not meet current trends, it will turn many users away. 😕 Therefore, redesign is a must have for every application that wants to remain competitive.
Анна
I love how the Devlight team approaches redesign through the Design Sprint Workflow. This allows you to take into account all aspects - from research on user behavior to updating the visual language. 💻 And it's also cool that they also think about the identity of the brand. Such a comprehensive approach is the key to success, in my opinion!
Богдан
Hmm, I've always been skeptical of such major changes to existing applications. 🤨 Redesign is good, but what if regular users will not be delighted with the new interface? This can lead to audience churn. In addition, often redesign is just a tribute to fashion, and not a real necessity.
Ольга
I do not agree with Bohdan. If an application is not developed and updated, it risks becoming obsolete and useless to most users. 🙅♀️ And Devlight's approach is very successful, as they research user behavior and needs before redesigning. So the new design will not be just a fad.
Андрій
I want to add my example 👋 Last year, the company I work for redesigned our food ordering app. Indeed, after updating the interface, we saw a noticeable increase in active users and orders. 📈 So redesign can really become a powerful growth driver if implemented correctly.
Марія
I agree with Andrii! 👍 My favorite fitness app has also recently undergone a redesign and is now much more convenient and enjoyable to use. The new visuals are truly impressive and motivating! 🤩 This once again proves that periodic design updates are the key to the application's relevance and success.
Олексій
For me as a developer, the most important thing is that the redesign does not harm the functionality. 💻 Often new beautiful interfaces can be less convenient and efficient than previous versions. Therefore, Devlight's successful approach is to focus on the needs of users, and not just do something fashionable.