This text reveals the key aspects for successful business promotion abroad using Google Ads, with an emphasis on the advantages and difficulties Ukrainian entrepreneurs may face.
Foreign advertising
Understanding the algorithm
It is important to have a good understanding of the Google algorithm, because it works best with English language. For other languages, especially those that are not commercially attractive, linguistic features may not be fully taken into account. Detailed processing of keywords and minus words will help to avoid inaccuracies in the display of advertisements.
Higher cost of advertising
Advertising abroad, in particular in developed countries, can cost significantly more expensive than in Ukraine. Even one click can reach hundreds of dollars. A successful campaign requires careful analysis and preparation to compete effectively with experienced market players.
High competitiveness
There is fierce competition in foreign markets, especially in the USA and Europe in most niches. Companies are willing to operate at a loss in the early stages, counting on customer retention and repeat sales. To be successful, you need to be prepared for a long period of advertising payback.
Glossary
- Google Ads is a contextual advertising platform from Google.
- Keywords are key terms by which ads are shown.
- Minus words - words that exclude the display of advertisements.
Links
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Answers to questions
How should the specifics of the language be taken into account when promoting business abroad?
Why can the cost of advertising to enter foreign markets be significantly higher?
How is the approach to advertising in foreign markets different compared to Ukraine?
What does it mean to "make the Google Ads algorithm love your ad"?
What is the peculiarity of the approach to advertising budgets in foreign markets?
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Discussion of the topic – How to promote business abroad: 3 secrets of success from the Google Ads guru
Promotion of business abroad has its nuances. Ihor Ivitskyi, Google Ads expert, shares 3 key tips for successfully launching ads in new markets.
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