In 1983, a young Steve Jobs gave a prophetic speech about the future of computers, predicting their significant impact on people's daily lives and urging designers to pay more attention to this new technology.
The Vision of Steve Jobs
Unique Performance
The Steve Jobs Archive recently released never-before-seen footage of the 28-year-old Apple founder speaking at the 1983 Aspen International Design Conference. In his speech, Jobs focused on the prospects for the development of computer technology and its potential impact on society.
Archives and Legacy
The Steve Jobs Archive, founded in 2022 by Jobs' wife Laurene Powell, Apple CEO Tim Cook and designer Jony Ive, has created a web resource containing a collection of statements, photographs, videos and email correspondence from Jobs. In addition, the foundation provides scholarships to young talents seeking to continue the work of the legendary entrepreneur.
Commentary by Jony Ive
Jony Ive, the long-time head of Apple's design department and a close friend of Jobs, presented a new publication. He noted the rarity of Steve's participation in design conferences and emphasized the depth of his understanding of the coming revolutionary changes associated with the mass adoption of computers. Ive pointed to the prophetic nature of Jobs' vision and his key role in creating products that changed culture and the way people lived.
Predictions and Call to Action
In his speech, Jobs made the bold prediction that by 1986, sales of personal computers would exceed sales of cars, and over the next decade, people would spend more time on computers than behind the wheel. These statements seemed incredible in the early 1980s. Anticipating the inevitable proliferation of a new category of devices, Jobs encouraged the designers in the audience to start working on their appearance, emphasizing that these products will be created no matter what, and it is important that they are well designed.
Legacy and Philosophy
Ive emphasized that the revolution that Jobs predicted more than 40 years ago has actually happened, thanks in large part to his deep sense of civic responsibility. Jobs' passion went beyond functionality - he fought for beauty, purity and perfection. His philosophy was that creating things that are useful, attractive, and beautiful is an expression of love for humanity.
Additional Materials
For those interested in more detailed information about Jobs' speech, photographs and artifacts from the period, available special page "The Objects of Our Life". The full version of the video recording of Jobs' speech is also presented on this resource.
Glossary
- Steve Jobs Archive is an organization created to preserve and share the legacy of Steve Jobs
- Apple is an American technology company founded by Steve Jobs
- Jony Ive is a British designer who worked for Apple for a long time
- Mac - a line of personal computers developed by Apple
- Aspen is a city in Colorado, USA, where the {{|19 conference was held|}}
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What significant event occurred in the technological legacy of Steve Jobs?
What is the Steve Jobs Archive organization?
What key predictions did Steve Jobs make in his 1983 speech?
How did Steve Jobs view the role of designers in the development of computer technology?
What was Steve Jobs' philosophy on design and technology noted by Jony Ive?
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Discussion of the topic – Prophetic Vision of the Future: Unknown Steve Jobs Video from 1983
For the first time, a video has been published of a speech by 28-year-old Steve Jobs at a conference in Aspen in 1983, where he predicts the future of computer technology and its impact on everyday life.
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Isabella
Wow, this video is incredible! 😲 Steve Jobs was a true visionary. His predictions that people would spend more time with computers than in cars turned out to be so accurate. I wonder what he would say about modern smartphones?
Hans
Yes, Isabella, that's really impressive. Jobs didn't just foresee the future, he created it. I especially liked his message to designers. He understood that technology should not only be functional, but also beautiful. This is the philosophy that made Apple what it is today. 🍎
Sophie
Absolutely agree with both of you! 👍 Do you know what amazed me most? The way Jobs talked about 'civic responsibility' in design. This is so relevant now as we discuss ethics in technology. He was not just a businessman, but a real visionary.
Miguel
Interesting perspective, Sophie! I would add that Jobs not only foresaw the future of technology, but also shaped it. His ideas that computers should be accessible to everyone revolutionized the industry. Imagine how bold this was in 1983! 🚀
Otto
Bah, again these delights about Jobs. Just think, you guessed a couple of things. How many times was he wrong? And in general, all these gadgets have made us addicted. It would be better if people read books and not sit on their phones.
Isabella
Otto, I understand your skepticism, but Jobs' influence on our lives cannot be denied. Yes, technology can be a challenge, but it also solves a lot of problems. By the way, thanks to them we can read books on phones and tablets, isn’t it great? 📚📱
Anastasia
Guys, did you notice how Jobs talked about beauty in technology? This is so inspiring! 😍 I think this approach is what made Apple products so desirable. I wonder what our gadgets would look like today if not for his influence on design?
Hans
Great point, Anastasia! Jobs truly raised the bar in technology design. And guess what? I think his influence goes far beyond Apple. Look how the design of all devices has changed over the past 20 years. This is a real revolution, and Steve was one of its main drivers. 🎨💻