An IDC study found that Samsung will overtake Apple in the number of smartphones sold in the first quarter of 2024, despite an overall growth of 7.8% in the global market.
A change in the leader
Falling iPhone sales
Despite the fact that throughout 2023 Apple led the list of the largest smartphone manufacturers, in the first quarter of 2024, their iPhone sales fell 9.6% globally. The company shipped just 50.1 million devices, which fell short of the average Bloomberg analyst estimate of 51.7 million. According to experts, this is the sharpest drop since the quarantine restrictions of 2022, when supply chains were disrupted. From now on, Apple's market share is 17.3%, and they are in second place in the ranking.
Samsung's return to the top tier
Meanwhile, Samsung regained its lead by gaining market share 20.8%. However, their figures are down slightly year-on-year and are not keeping up with the 7.8% growth in demand for smartphones.
Overall market condition
In general, the global smartphone market grew by 7.8 in the first quarter % compared to the same period last year to 289.4 million units. However, as noted in the report, the industry has not yet fully recovered from the crisis, but recovery is "in full swing."
Analysis of the situation
IDC research director Nabila Popal commented that consumers are choosing more expensive devices to use them longer, leading to an increase in the average selling price. He also talked about the redistribution of forces among the 5 popular companies: "Xiaomi is recovering its position after a significant decline observed over the past two years, and Transition is becoming a stable presence in the main five thanks to aggressive growth in international markets. The two leading players showed a negative growth in the first quarter. But Samsung appears to be in a stronger position than they have been in recent quarters."
IDC warns that this data is preliminary and subject to change.
Glossary
- IDC (International Data Corporation) is a leading international corporation specializing in information technology market research.
- Samsung is a South Korean technology company, one of the world's largest manufacturers of smartphones and other electronic devices.
- Apple is an American corporation known for its iPhone smartphones, Mac computers and other electronic products.
- Xiaomi is a Chinese company that produces smartphones, laptops, household appliances and other electronic devices.
- Transition is perhaps the name of one of the leading companies in the smartphone market, although there is no exact information about it.
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Discussion of the topic – iPhone sales fell by 9.6% — Samsung overtook Apple in the global ranking
According to an IDC study, Samsung has overtaken Apple in smartphone sales in the first quarter of 2024. iPhone sales fell 9.6%, while Samsung strengthened its position in the market.
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Оксана
Interesting statistics 🤔 Although Samsung regained the lead, I am concerned about the sharp drop in iPhone sales. The pandemic did hit Apple...
Марк
Everything is logical, iPhones are premium segment smartphones, during the crisis people prefer more budget models. However, later their positions will be restored 💪
Василь
Or maybe the problem is that Apple does not release new models as quickly as customers would like? In this business, innovation is the key to success 🔑
Вальтер
It's okay, Apple will always manage. The company is flexible and able to adapt. And in general, in my opinion, phones are a funny trend 😂 Isn't a good book better?
Ганна
Walter, you are as usual 😄 Smartphones are modern and you are stuck in the last century! Look around, thanks to them we can do so much 🌍
Павло
I agree with Anna. Even these data confirm that the demand for smartphones is growing. People want to be in touch and use new products 🆕 But which company to prefer is a matter of taste 😋
Франциска
Curious about how smartphones will develop in the future? Perhaps the screens will become flexible, holographic projections will appear 😲 Maybe soon we will switch to something completely new?
Джон
Well, you are running far! 🚀 For now, we need to master even existing technologies. My grandmother is crazy about all these "gadgets" 😁
Петро
I love the optimism about Francisca's future! 🥳 Humanity has always strived for new discoveries and improvements. Hopefully, smartphones are just the beginning of a great technological leap forward.
Соня
In my opinion, the main thing is not to go beyond the limits of reasonableness with these gadgets. Because then instead of living, we will only exist in the virtual world 💻 But this is my opinion, of course.
Марко
Guys, don't forget about ecology ♻️ Millions of old smartphones are then simply thrown into the trash. It would be nice if the manufacturers thought about this too...
Тарас
Interesting to hear different opinions! 💬 The main thing is to strike a balance and use technology without harming nature and humanity.
Марія
I agree with Taras. There should be moderation in everything ⚖️ And I will still be looking forward to new smartphones! 😁 Who keeps up with technology, well done!
Вальтер
You see, everyone is teasing me with the old dean! 😡 But books will never betray and will never become outdated. And these "trends" of yours will change every year...
Наталія
Thank you all for an interesting discussion! 🙌 Personally, I hope that smartphones will soon cease to be a luxury. After all, it is a great tool for studying and working.