Experts record growth in sales of Huawei smartphones in China, surpassing Apple. As Chinese manufacturers introduce AI technologies into new flagship models, analysts predict that this trend will continue.
Return of Huawei
Recovery of Huawei sales
Chinese company Huawei demonstrates impressive growth in smartphone sales in the domestic market, outpacing indicator of such a giant as Apple. Huawei device sales increased 69.7% in the first three months of 2024, while iPhone sales fell more than 19%, according to research firm Counterpoint.
The success of new Huawei models
Such a significant breakthrough by Huawei is largely due to the release of the flagship Mate model 60, equipped with an advanced high-quality 5G chipset. This allowed the Chinese brand to strengthen its position in the premium segment of the market and win share from competitors, in particular Apple.
Confrontation with Apple
Despite the difficult times associated with US sanctions imposed on Huawei in 2019, the company managed to restore its smartphone business. At the end of the first quarter of 2024, Huawei took fourth place among the largest mobile device suppliers in China, displacing Apple, which was in third position.
Apple's prospects in China
Counterpoint analyst Ivan Lam notes that demand for Apple device upgrades has decreased slightly compared to previous years. However, in his opinion, the company has the opportunity to improve its performance by releasing flagships in new colors, aggressive discounts and the introduction of AI functions, which are expected to be presented at WWDC in June.
Glossary
- Huawei is a Chinese company that produces telecommunications equipment and smartphones.
- Apple is an American corporation, manufacturer of personal and tablet computers, smartphones, media players and software.
- Mate 60 is Huawei's flagship smartphone series released in 2023.
- iPhone is a series of smartphones developed by Apple.
- WWDC - Worldwide Developers Conference, Apple's annual event to present new products and technologies.
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How has Huawei's comeback impacted the smartphone market in China?
What factors contributed to the growth of Huawei smartphone sales?
How can Apple regain its position in the smartphone market in China?
What is the overall trend of the smartphone market in China?
How are Chinese smartphone makers integrating artificial intelligence technology into their devices?
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Discussion of the topic – Huawei is capturing the Chinese market while Apple is losing ground
Apple is losing market share in China due to growing competition from local brands such as Huawei. Latest data shows iPhone sales fell 19% in the first quarter of 2024, while Huawei smartphone sales rose nearly 70%.
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