YouTube is making changes to how it displays ads, making them harder to skip and testing new formats. The company is also increasing subscription prices in some European countries.
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New difficulties with skipping ads
Recently, YouTube users have encountered unexpected changes in the display of advertisements. On the desktop version of the service, the countdown timer for the skip ad button was hidden behind a gray rectangle, which makes it significantly more difficult to use.
Rolling out changes to mobile devices
Initially thought to be limited testing, similar changes were soon seen on mobile devices as well. mobile devices. Here the situation is somewhat different: both the gray rectangle and the timer itself are missing.
Intended YouTube Targets
Experts believe this is a deliberate strategy by YouTube to make users feel like they can't skip ads. The skip button is expected to appear later than usual.
No official comments
YouTube has not made any official statements regarding these changes at this time. However, given the widespread testing, there is a chance that this feature will become standard in the future, prompting users to purchase a paid subscription.
Other changes in advertising policy
Previously, YouTube has already introduced advertising during pauses and strengthened measures against ad blockers. These measures include slowing down the app, limiting the number of video views, and displaying large banner ads.
Subscription price increases
YouTube Premium subscription prices are expected to increase in the near future in some European countries. In Belgium, Italy, Ireland and the Netherlands, the price of a family subscription will increase from 17.99 to 25.99 euros per month. The annual subscription will reach 311.88 euros. The individual tariff will also increase in price from 12 to 14 euros in all mentioned countries.
Situation in Ukraine
At the moment, there is no information about price changes for YouTube Premium in Ukraine.
Glossary
- YouTube is a popular video hosting site owned by Google
- Premium - paid YouTube subscription with advanced features
- Android Police - technology website specializing in Android news
- Google is an American multinational technology company
- Europe is the continent that includes the countries mentioned
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Answers to questions
How has the way YouTube displays ads changed?
What other measures is YouTube taking to combat ad blockers?
Are there plans to increase the cost of YouTube Premium?
How will the cost of an individual YouTube Premium subscription change in Europe?
Are changes expected in the cost of YouTube Premium for users from Ukraine?
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Discussion of the topic – YouTube without the “skip ad” button: what has changed for users?
YouTube users are faced with a problem: the “skip ad” button has disappeared on mobile devices. This makes it difficult to watch videos without ads and causes dissatisfaction among the audience.
Latest comments
8 comments
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Isabella
Well, YouTube is back to its old ways! 😒 Now the ad skip button has also been hidden. As if these endless clips before the video weren’t enough for us.
Hans
Yeah, Isabella, it looks like they’ve become completely insolent. But you know, I found a cool life hack - I use a browser extension to block ads. Works like a clock! 👍
Pierre
Hans, aren’t you afraid that YouTube will start blocking such extensions? They are already intensifying the fight against blockers. Maybe it's easier to buy Premium?
Sofia
Guys, have you noticed that there is no timer on mobile phones anymore? 😱 I almost went crazy when I saw this on my Android. Now how do you know when you can skip an ad?
Günther
Ugh, these newfangled things again! It used to be better - turn on the TV, and no advertising for you. And now every day there is a new hassle. All these YouTubes and premiums are just a headache.
Isabella
Sofia, I noticed too! I think this is their way of making us watch the commercials longer. Pierre, you're right about Premium. But what prices! 😅 In some European countries, they raise up to 25.99 euros per month for a family subscription.
Hans
Wow! 😲 Isabella, thanks for the information about prices. Maybe we should team up and buy one family subscription for everyone? It will be cheaper than paying everyone separately.
Pierre
Hans, great idea! 👍 I'm for it! By the way, prices for Ukraine have not yet changed. Maybe one of our Ukrainian friends can subscribe? It will be even cheaper that way.