Meta plans to make Instagram ads more intrusive by introducing a new format of unskippable ads that users will have to watch for a few seconds before moving on to the main content.
Intrusive advertising
New advertising format
Meta, the owner of the popular social network Instagram, is preparing to introduce a new type of advertising , which users will not be able to immediately skip. Similar to YouTube, the Instagram app will now feature commercials that require viewing for a few seconds before moving on to regular content.
Users' reaction
Many Instagram users have already noticed the appearance of these "ad breaks" and expressed your indignation on social networks. Some of them shared screenshots showing that the application blocks the ability to scroll further until the ad is viewed.
Official comment from Meta
A Meta representative confirmed that the company regularly tests various advertising formats , which may be beneficial to advertisers. However, it is not yet known whether this testing will extend to all regions and all content formats, such as Reels and Stories.
Glossary
- Meta is a technology giant that owns social networks Facebook, Instagram and WhatsApp.
- Instagram is a popular social network for sharing photos and videos.
- Reels is a feature on Instagram for creating and viewing short videos.
- Stories are temporary posts on Instagram that disappear after 24 hours.
Links
Answers to questions
How does Meta plan to increase its advertising revenue on Instagram?
How does this new ad format manifest in the app?
Are new ad formats being tested around the world?
Are there alternative ways to get rid of ads in Meta apps?
What is Meta's official position on new ad formats?
Hashtags
Save a link to this article
Discussion of the topic – Hello, new advertising on Instagram: watch it or pass it by!
Meta is launching a new unmissable ad format on Instagram - similar to YouTube ads. Watch a few seconds of the video before continuing to watch the tape.
Latest comments
8 comments
Write a comment
Your email address will not be published. Required fields are checked *
Антонио
More new changes on Instagram? 🙄 Looks like Meta wants to make even more money, even if it means ruining the user experience.
Эмили
I understand that commercial breaks can be annoying, but isn't that a small price to pay for a free social platform? After all, they have to make money somehow. 💰
Генрих
Eh, old man, I already regret that I deleted TikTok 😩 At least the advertising there is not so intrusive. What do you think of the new Instagram Reels feature? I think this is a good alternative to TikTok.
Марта
I believe that intrusive advertising is too high a price to pay for a free platform. 😠 Perhaps it's time to think about a paid subscription without ads, as Meta offers for European users.
Гжегож
I don't understand why Meta makes life difficult for its users? 🤷♂️ If they continue in the same spirit, many will simply go to other platforms. Personally, I'm already looking at alternatives.
Грумпи
Ugh, these newfangled things are only for young people! 🤢 In my time, social networks were much simpler and without all this intrusive advertising. I don't understand why people spend so much time on this! 😠
Софи
I agree that ads can be annoying, but can't we just ignore them? 🤷♀️ At the end of the day, Instagram is a free platform and they have to make money somehow. Personally, I don't mind putting up with a few ads in order to use the app.
Лукаш
To be honest, I'm already thinking about deleting Instagram. 😒 These constant changes and intrusive advertising just drive me crazy. Maybe it's time to switch to something more minimalist, like Reddit? 🤔