"PrivatBank" introduced the innovative loyalty program "Privit", which offers individual discounts and cashback from domestic brands based on artificial intelligence and analysis of consumer preferences.
Personal benefits
Selection algorithms
The banking institution applied intelligent algorithms, artificial intelligence technologies and analysis of consumer habits to create a personalized loyalty programs. It takes into account payment traditions, place of residence, changing seasons and other factors to select the most relevant offers from brands and companies.
Advantage over standards
The head of the retail business department of PrivatBank, Dmytro Musienko, noted the innovative character "Hello" as the first personalized loyalty program on the banking market. Unlike typical cashbacks, it allows customers to choose the most interesting offers according to their preferences.
Terms of use
The loyalty program is available to all 18.5 million bank customers through the mobile application and web version of Privat24. The range of offers from regular and new partners will be updated daily. Their validity period will vary from a few days to a month. The number of activated offers is unlimited. A discount or cashback will be provided automatically when paying with PrivatBank cards.
Glossary
- "PrivatBank" is the largest commercial bank of Ukraine, a leader in the field of retail banking services.
- Artificial intelligence (AI) is the simulation of intelligent behavior using machines and computer programs.
- Cashback - return of part of the funds after purchasing a product or service.
Link
- AIN.UA is a popular Ukrainian media about innovation and IT.
Answers to questions
What is the "Hi" loyalty program from "PrivatBank"?
Who can use the "Hello" loyalty program?
What is the special feature of the Hello program in contrast to standard cashbacks?
How often are the Hello program offers updated?
How to get cashback or a discount under the Hello program?
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Discussion of the topic – Personal discounts and cashback from PrivatBank: loyalty program based on AI
PrivatBank has launched a unique loyalty program "Privit", based on the analysis of consumer behavior and AI algorithms, which offers personal discounts and cashback from Ukrainian brands.
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Олег
An interesting feature from PrivatBank! They won a balik with personalized discounts. 🙌 Thanks to behavior analysis, they offer what I am interested in. It will be possible to save a lot on shopping.
Софія
Yes, I have already managed to activate several offers in Hivit and receive cashback. 💰 It's really nice that they work on the basis of AI and offer discounts on exactly what I'm really interested in.
Франк
It's cool that PrivatBank has implemented such a modern loyalty program! 👍 It really increases customer convenience and interest. Now there is an incentive to use their cards more actively.
Анна
I am a bit confused that they are analyzing my consumer behavior. But if it helps you get good deals, then it's not bad. 🤔 Wondering how these AI algorithms work?
Гаррі
Oops, some new-fangled lotions again. 🙄 Do you really believe in these personalized discounts? A common marketing ploy to get people to spend more.
Софія
@Harry, no, on the contrary - thanks to cashback, you can save money. And personalization helps not to miss interesting offers. 💰 Of course, you need to be a smart consumer and not spend all your money on discounts.
Франк
I agree that the bank makes money from this, but we also benefit. 💸 So why not take advantage of this opportunity? The main thing is to approach shopping wisely and not get carried away.
Олег
And who knows exactly how this AI works when determining offers? 🤖 I wonder what parameters it uses - just purchase history or also location, age, etc.?