Panasonic, a renowned Japanese electronics manufacturer, is at the center of a scandal surrounding the launch of its new mirrorless camera, the Lumix S9. The company used images taken with cameras from rival Nikon in advertising materials, which caused a negative reaction among consumers and photography enthusiasts.
Panasonic apology
Advertising blunder
Panasonic officially admitted its mistake and deeply apologized for the use stock or copyrighted images without regard to their origin. The company said it takes user criticism seriously and has made changes to its official website to make content more transparent and understandable.
Unique Features of the Lumix S9
The Lumix S9 is a compact full-frame mirrorless camera that weighs just 403 grams, which Panasonic says makes it the lightest in its category. The camera features a 24.2-megapixel full-frame CMOS sensor that supports dual native ISO, 6K OpenGate, and 4K video recording at 60fps.
The Lumix S9 also features 5-axis body stabilization and phase focusing, which helps significantly reduce blur when handheld shooting and provides image stability in various scenarios. There is a dedicated LUT button on the camera body for quick access to the LUT filter function in real time.
Glossary
- Panasonic is a Japanese corporation, manufacturer of electronics and household appliances.
- Lumix S9 is a full-frame mirrorless camera from Panasonic released in 2024.
- Nikon is a Japanese company, a manufacturer of cameras and optics.
- CMOS is a complementary metal-oxide-semiconductor structure, a technology for manufacturing sensors for digital cameras.
- LUT - Lookup Table, used to apply color profiles and effects in video.
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Answers to questions
Why is Panasonic apologizing for using someone else's photos to advertise the Lumix S9 camera?
What are the features of the new Panasonic Lumix S9 camera?
What additional features are included in the Lumix S9 camera?
How did Panasonic respond to user criticism about deceptive advertising?
What price range is the Lumix S9 camera in?
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Discussion of the topic – Panasonic apologizes for using Nikon photos to advertise Lumix S9 camera
Panasonic has issued an official apology after photos taken with a Nikon camera were used in an advertising campaign for the new Lumix S9 camera. This caused a negative reaction from consumers.
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Ярослав
What a disgrace! 🤬 Panasonic should have immediately admitted to using photos from other manufacturers, and not try to pass them off as their own photos. Consumers have every right to be disappointed and feel cheated.
Эльвира
I agree, Yaroslav. Compromising reputation is a serious mistake. But the main thing is that Panasonic apologized and promised to correct the situation. 🙏 At least they didn’t deny their guilt.
Вальтер
What do you think of the Lumix S9 camera itself? 🤔 The specs look pretty impressive for such a compact size. Although the price is steep.
Матильда
Yes, Walter, judging by the description, this is a very light and versatile camera with many functions. 📷 But now, after this scandal, many may doubt the real shooting capabilities of the Lumix S9.
Рудольф
Ugh, these current trends and new products are just ridiculous! 😠 In my time, cameras were reliable and honest, and not these fraudulent tchotchkes for Instagrammers.
Изабелла
Don't be such a grump, Rudolph! 😄 Technology is constantly evolving, and that's great. And the Lumix S9 sounds like a great camera for travel and an active lifestyle.
Франц
Personally, I'm more interested in how Panasonic plans to repair the reputational damage after such a failure. 💭 An apology alone may not be enough to restore consumer trust.
Магдалена
I think they need to be very honest and transparent in the future. It might be worth inviting independent experts to test the Lumix S9 and confirm its real capabilities. 📸 This is the only way Panasonic can regain the trust of photographers.