Netflix is ending the most affordable ad-free subscription
Netflix plans to remove the most affordable ad-free subscription from its service. The company's managers informed investors about this, reporting about the financial results.
- Until now, new users could sign up for a basic ad-free subscription for $11.99 per month, but this rate is closed. Those who already have such a subscription are allowed to keep it.
- However, the company is completely waiving this tariff, initially in Great Britain and Canada. Now, customers will be forced to switch either to a tariff with advertising for $6.99 per month, or to the cheapest one without advertising - for $15.49.
- The company promises new content to justify the price increase.
- Also, Netflix is actively fighting against the free use of passwords, and according to them, this campaign has also been successful.
These measures have allowed Netflix to continue attracting new users even at higher prices and despite some complaints about declining content quality. Therefore, the company reported record results in the fourth quarter of 2023.
Thanks to the growth of the audience, the total number of Netflix subscribers in the world exceeded 260 million at the end of last year, which is almost 30 million more than a year ago.
Answers to questions
What's the news about Netflix's cheapest ad-free subscription?
Netflix has announced that it is canceling its cheapest ad-free subscription. This tariff will be closed to new users, but existing subscribers are allowed to keep it.
Where exactly does Netflix close the cheapest ad-free subscription?
Netflix is starting this move in the UK and Canada. Customers will be prompted to switch to a plan with ads or the most expensive plan without ads.
Why is Netflix stopping the cheapest ad-free subscription?
One of the reasons for canceling the cheapest ad-free subscription is that Netflix wants to introduce new content to its subscribers to justify the price increase.
More information
- Netflix is a popular company that provides services streaming video.
- Ad-free subscription - a plan that allowed users to watch content on Netflix without ads.
- Plan with ads - a plan that includes a small amount of advertising while watching content on Netflix.
- 260 million is the total number of Netflix global subscribers.
- Report - Netflix's financial report on its financial results.
Link: Netflix financial results report
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