Netflix is rolling out a major redesign of its TV app designed to improve the user experience, make it easier to choose content, and encourage more time spent in the program.
Updated Netflix interface
Changed home page
The main screen now has bigger movie and series cards, and important information, such as the duration of the presence in the top highlighted for better readability. Data placement has been reorganized.
Improved navigation and structure
The menu has been moved to the top of the screen for easier access. A special tab "My Netflix Collection" has appeared to collect materials that have been started for viewing.
The purpose of the update
Innovations are aimed at increasing the time users interact with the application. This will help attract and retain subscribers, including new subscribers with access to the ad-supported version at a lower price.
"Glossary"
- Netflix is a well-known streaming platform for watching movies, series and other video content.
- Reuters is a world-renowned news and information agency.
"Link"
Questions Answered
What key changes is Netflix making to its TV app?
Why is Netflix updating its TV app?
Will Netflix change the personalized recommendations algorithm as part of the update?
When will the new changes be available to users?
Why will Netflix stop reporting subscriber count?
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Discussion of the topic – Netflix is carrying out a major update of its television application in 10 years: revolutionary changes in the interface
Netflix is making the biggest update to its TV app in a decade. The company is testing new changes that will help viewers find interesting movies and series to watch faster. Key changes include a revamped homepage, improved recommendations and search.
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Максим
It's great that Netflix is updating their app! The new design looks much more attractive and user-friendly. 🎬
Емілі
Indeed! Personally, I'm waiting for an update, because it's quite difficult to find anything interesting on Netflix right now due to the outdated interface. Hopefully the new changes will fix this issue! 🎥
Луїджі
I have been waiting for such an update for a long time! It often happens that you start watching a series, and then you can't remember where you left off. Now with the new My Netflix tab, it will be much easier. 👍
Анна
I understand that Netflix is looking to increase user viewing time, but I hope this does not negatively affect the quality of the content. Ultimately, quality content is what keeps viewers the most. 🤔
Юрій
Damn it! Again some updates and twisting settings! Everything works now, why screw it up? No one needs these new phishes and fads, they will only get in the way! 😠
Ізабель
I do not share your skepticism, Yuri. Updating the interface is a good thing, because technology is evolving and users should get a better experience. And changes in the recommendation algorithm can help discover interesting content. 🙂
Філіп
I wish the new update added the ability to create watch lists to make it easier to keep track of the movies and TV shows I want to watch. Now you have to do it manually. 💻
Софія
I wonder if this update will affect the Netflix mobile app as well? I often watch series on my smartphone, so it would be nice to have an improved experience there as well. 📱