Multi-messenger Beeper acquired by Automattic after conflict with Apple

Automattic, owner of WordPress, Tumblr and other services, acquired multi-messenger Beeper for $125 million. The deal is part of Automattic's strategy to make online messaging a key part of its business.

Purchase of Beeper

About the deal

Automattic, the owner of popular Internet resources WordPress, Tumblr and Simplenote, has entered into a deal for purchasing the Beeper multimessenger. The deal amounted to an impressive $125 million, according to an informed Bloomberg source. As a result of the deal, Beeper's 27-person development team, including co-founder Eric Migikowski, is under new ownership. Migikovsky will head the Automattic messenger division.

Multimessenger Beeper triumphant return after the fight with Apple

Goals and plans

The acquisition of Beeper is part of Automattic's strategic initiative to integrate online messengers into key areas of your business. According to Eric Migikowski, Beeper will remain relatively independent, operating within Automattic's Other Bets division. Despite previous disagreements with Apple, Automattic has been a long-time investor in Beeper.

Multimessenger Beeper triumphant return after the fight with Apple

Beeper functionality

Beeper is a universal messenger application that combines various messaging services. Initially launched as a beta version in 2021, the service runs on the Matrix distributed database protocol. In April 2024, Beeper left beta testing with 115 thousand users and became completely free and available to everyone on various platforms, including Android, iOS, macOS, Windows, Linux and ChromeOS.

Multimessenger Beeper triumphant return after the fight with Apple

Next Steps

Beeper customers will be receiving a number of major updates on various platforms in the near future. Currently, the application supports 14 instant messengers and social networks, including Telegram, Signal, Instagram, WhatsApp, Slack and Discord. In the future, it is planned to introduce a premium subscription with expanded functionality. In addition, the teams of Beeper and the messenger aggregator Texts, previously acquired by Automattic, will unite under a single Beeper brand.

Glossary

Automattic is the company that owns WordPress, Tumblr, Simplenote and other popular Internet services.
Beeper is a universal messenger application that combines various messaging services in a single interface.
Matrix is the distributed database protocol that Beeper runs on.
Eric Migikovsky, co-founder of Beeper and Pebble, will head the Automattic messenger business.

Answers to questions

What is Beeper?

Beeper is a universal messenger that combines various messaging services into a single interface. It runs on the Matrix distributed database protocol and was initially launched as a beta version in 2021.

What's the story behind Automattic's acquisition of Beeper?

Automattic, the owner of such well-known Internet resources as WordPress, Tumblr and Simplenote, has entered into a deal to buy multi-messenger Beeper for an impressive $125 million. The acquisition is part of Automattic's strategy to integrate online messaging into its business.

What changes are in store for Beeper after the acquisition?

Beeper customers can expect major updates on various platforms in the near future. In addition, it is planned to introduce a premium subscription with expanded functionality. The teams of Beeper and the messenger aggregator Texts, previously acquired by Automattic, will unite under the single Beeper brand.

What messengers and social networks does Beeper support?

Currently, the Beeper app supports 14 instant messengers and social networks, including Telegram, Signal, Instagram, WhatsApp, Slack and Discord. After leaving beta testing, which involved 115 thousand users, the service became completely free and available on Android, iOS, macOS, Windows, Linux and ChromeOS.

Who will lead Automattic's messaging business after the acquisition of Beeper?

Beeper co-founder Eric Migikovsky, who also previously founded Pebble, will head the messenger division at Automattic. Beeper's 27-person development team joined the new owner following the completion of the deal.

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Discussion of the topic – Multimessenger Beeper: triumphant return after the fight with Apple

2024-04-10

Multi-messenger Beeper, which caused a wave of indignation at Apple due to the integration of iMessage on Android, has been acquired by Automattic. The deal is part of Automattic's strategy to make online messaging a core part of its business.

Svetlana Sibiryak
Svetlana Sibiryak Copywriter Elbuz

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