Financial service monobank offered clients a new original design of a bank card with an image of the famous stele at the entrance to the Donetsk region, which until recently symbolized the heroic struggle of the Ukrainian people against the Russian aggressor.
New card design
Choice of card design
A survey was conducted on the official monobank account on social network X to choose a new design bank cards. There are 4 design options depicting the famous stele in its original form. At the moment, the first option is in the lead, but voting continues until 12:00 on April 17.
Reaction to the change in the stele
Earlier, heated discussions broke out on the Internet after the iconic The stele at the entrance to the Donetsk region was subjected to “restoration”, all inscriptions and drawings of fighters and volunteers were erased from it. Many condemned this action, believing that in this way historical memory and the deep symbolism of the memorial sign were lost.
Appeal from monobank
Representatives of monobank explained their initiative with the desire to preserve the original appearance of the legendary stele in the new card design. According to them, this will perpetuate the image of the iconic place in the memory of all bank clients. The winning option in the survey will be available for order to everyone.
Glossary
- monobank is a popular Ukrainian mobile bank that provides a full range of financial services through an application for smartphones
- Stele - a memorial monument in the form of a high column or obelisk at the entrance to the Donetsk region
- X - a well-known international social network for exchanging short messages
Links
- Monobank survey on choosing a card design
- Publication monobank with design options
- Irina Tsybukh’s reaction to the “restoration” of the stele
Answers to questions
What is monobank and what services does it provide?
What new bank card design did monobank offer?
How was the new card design chosen?
Why did disputes arise around the stele at the entrance to the Donetsk region?
How did monobank explain its initiative with the new card design?
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Discussion of the topic – Monobank presented a skin for a map with an unexpectedly “restored” stela of the Donetsk region
Against the background of the scandalous “restoration” of the stele at the entrance to the Donetsk region, the monobank announced a new skin for the map with its original appearance. There are 4 designs to choose from in the poll on the page in X. The first one is still in the lead.
Latest comments
15 comments
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Анна
I support the monobank initiative! 👏 They were great for reacting quickly and offering designs with the old stele. I would love to have a card like this.
Петр
Hmm, I'm not sure it's worth causing discord. Restoring a stele is a complex matter; the decision of the authorities must be respected. But I like the idea of cards, it’s a good way to preserve memory. 🕊️
София
Cool idea with skins! 😍 I will definitely vote. For me, this is an opportunity to have a piece of history nearby, because the stele is a symbol of Donbass.
Ян
Hah, so why these skins? 🤔 Only for collectors. Personally, I prefer minimalism in card design. And these options, in my opinion, are overloaded with details.
Григорий
Bah, these fashionable things again! 🙄 In my time, people were proud of real exploits, not stickers on maps. But okay, let them have fun...
Екатерина
I fully support the mono initiative! 👏 This is a great opportunity to honor the memory of heroes and preserve a piece of history. The skin will be a reminder of those who defended our land. 🇺🇦
Виктор
Hmm, that's an interesting idea. At one time I took part in the events in Donbass as a volunteer. It would be great to have such a map - as a memory of that difficult period. 🕯️
Ксения
I've already voted! 😃 By the way, did you know that on the stele itself there were signatures of soldiers from different units? These skins are an opportunity to preserve a piece of their memory.
Антон
I support the idea, but there is one “but”. 🤔 I would prefer that the skins were more concise and discreet in design. After all, a stele is, first of all, a monument, and not just a picture.
Юлия
I have already pre-ordered the card! 😍 This is an exclusive, soon such skins will become a rarity. Plus, part of the proceeds will go to charity - isn’t that great?!
Григорий
Phew, again these young people are carried away by nonsense. In my time, people fought for freedom, and did not collect meaningless pictures! 😤 But okay, have fun further...
Ольга
I’m wondering if it will be possible in the future to develop a skin in the form of a QR code? 🤔 It would be very modern and hi-tech. Plus, information about the stele will always be at hand.
Денис
You know, it seems to me that this action is a good example of interaction between business and society. 💼 The company quickly responded to the current topic and offered a cool solution.
Мария
I voted for the third option - there the stele looks more voluminous and believable. 🗿 Although the other skins are not bad, the guys from mono did a good job!
Сергей
We must pay tribute to mono marketers - the idea with skins promotes not only the bank, but also an important historical topic. 🕊️ Well done for finding a balance between commerce and values.