Microsoft has announced the launch of its own web store for mobile games as an alternative to popular app stores, which will allow players to access their games and accounts on different devices without being tied to a single ecosystem.
Microsoft Game Web Store
Web Browser Store Announcement
In July 2024, Microsoft will open a web version of the mobile game store available to users from all countries on various devices. According to the information announced by the president of Xbox Sarah Bond at the Bloomberg technology summit, the new online store will work as an alternative to the App Store and Google Play application stores.
The company's initial lineup and plans
Initially, the web browser store will feature only Microsoft's own games , such as the popular Candy Crush. The company will offer discounts on its products and later open a store for other publishers. The first addition to the assortment may be the cult game Minecraft.
Microsoft's goal
According to Sarah Bond, Microsoft aims to create a one-stop gaming store where "your library, personal profile and achievements will accompany you on all devices without being tied to a single ecosystem." Thus, the company plans to simplify the game on consoles, computers and mobile devices.
Launch context
The mobile application market is currently monopolized by Apple and Google, which charge developers a commission of about 30% of sales. Microsoft's announced move is in response to new EU legislation on digital markets, which allows technology companies to open their own consumer-oriented online stores and avoid the commission fees of leading platforms.
Glossary
- Microsoft is an American technology company, one of the largest in the world.
- App Store - the official store of mobile applications for Apple devices.
- Google Play is the official mobile application store for Android-based devices.
- Activision Blizzard is an American video game development and publishing company that was acquired by Microsoft in 2022.
- Candy Crush is a popular puzzle video game released every year, developed by the British company King.
Link
Answers to the questions
What new service is Microsoft launching?
What assortment of games will the new store debut with?
What advantages does the new store promise compared to the existing ones?
Why did Microsoft decide to launch its own store?
What are the plans for expanding the store's assortment?
Hashtags
Save a link to this article
Discussion of the topic – A revolution in the mobile game market: Microsoft opens its own game store
Microsoft announced the launch of its own mobile game store in July. It will be a web version available for all devices and in all countries, which will be an alternative to the App Store and Google Play.
Latest comments
8 comments
Write a comment
Your email address will not be published. Required fields are checked *
OlenaKyiv
My understanding is that Microsoft wants to create an alternative to the App Store and Google Play for games 🎮 It's an interesting idea, especially considering the recent acquisition of Activision Blizzard. 💰
KlausWien
Yes, and they promise to make this store cross-platform so that the game library is shared across devices. 💻📱 I wonder if they will be able to offer something unique compared to the existing stores.
PabloMadrid
It seems to me that Microsoft just wants to avoid Apple and Google fees. 💸 But whether they will be able to attract enough game developers in addition to their own remains a question.
MartinParis
Who knows, maybe they will try to encourage developers with lower commissions or better terms. 💰 But in any case, more competition in the mobile game market is a good thing. 🏆
РудольфГрубий
Well, young people are always looking for new things. 🙄 But these stores are just a marketing ploy to suck money out of you. Don't you have enough free entertainment in your life? Haida is better in nature, not in a game! 👴🌳
AnitaWarszawa
Don't be such a pessimist, Rudolph! 😄 Games are not only entertainment, but also a creative industry that develops many new technologies. 💡 I hope Microsoft store will bring more innovation.
MarioRoma
I heard they have plans to integrate the store with Xbox and Xbox Game Pass. 🎮 This can be a good opportunity for gamers to get a larger selection of games for one subscription.
АндріяКиїв
The main thing is that they make this store convenient and easy to use. 📱 Otherwise, users are unlikely to leave their usual iOS and Android stores.