In the new test image of Windows 11 Insider Preview Build, ads for Windows Store apps have appeared in the Start menu, but only for US users so far. The update also includes a number of other changes and improvements.
Windows 11 news
Start menu ads
Microsoft is testing a new way to push Windows software into beta -channels. Advertisements for applications from the Windows Store appeared in the "Recommended" section of the "Start" menu. However, this feature is only being tested among insiders in the United States and will not be available on commercial devices.
Advertising settings
If users do not want to see ads, they can turn them off. To do this, go to Settings, select Personalization, Start, and turn off the "Show recommendations for tips, app ads, etc." switch.
Other innovations
Apart from ads, this build also includes a number of changes and improvements, including :
- Updated Windows Spotlight on the desktop for changing and saving images
- Related Devices page for controlling PCs and Xbox consoles
- Improved artificial intelligence Copilot with new operating modes
Glossary
- Microsoft - a multinational corporation specializing in software development, electronics production and provision of services in the field of information technologies.
- Windows 11 is the latest version of Microsoft's operating system for personal computers and tablets.
- Insider Preview Build - test builds of Windows 11 for members of the Windows Insider program.
- Windows Store - digital content store from Microsoft for Windows operating systems.
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Discussion of the topic – Microsoft is testing Start Menu ads on Windows 11 in the US: new features and capabilities
Microsoft has released a new test build of Windows 11 Insider Preview Build, which adds advertisements for apps from the Windows Store to the Start menu. This feature is currently only available to users in the US.
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