Maltese creative agency BRND WGN is expanding its presence in Ukraine, attracting experienced local specialists and investing in the development of a new office.
Creative expansion
New BRND WGN office
The well-known Maltese creative agency BRND WGN, which already has offices in Malta and Great Britain, decided to expand its geography by opening a branch in Ukraine. The management of the new office was entrusted to experienced Ukrainian specialists - Tona Kondakova, who assumed the position of art director, and Dmytro Horbenko, who became a copywriter. Both specialists previously worked at the Ukrainian creative agency I AM IDEA.
Strategy and Randomness
It is interesting that the opening of the Ukrainian office of BRND WGN was the result of both strategic planning and an unexpected coincidence of circumstances. After the start of the full-scale Russian invasion of Ukraine, Tonya Kondakova found a job at BRND WGN, which prompted the agency's management to consider investing in the Ukrainian market.
BRND WGN CEO Peter-Jan Grech expressed his vision: "We strive to create a stable company in Ukraine that will develop and prosper for many years, relying on the talent of local specialists."
History and achievements
BRND WGN, founded in 2006 in Malta, during has gained a reputation as a reliable partner for clients from different parts of the world, including Europe, Great Britain, the USA and Canada.
It is worth noting that I AM IDEA, where the new heads of the Ukrainian office of BRND WGN came from, celebrated its five-year anniversary in 2023. The founder of the agency Ihor Finashkin previously shared with ELBUZ the history of the company's creation and talked about its projects.
Dmytro Horbenko and Tonya Kondakova, working together in I AM IDEA as a creative tandem, created a number of successful projects for famous brands, including WOG, Robota.ua, Intertop, Comfy, Metro, Toy House and Kovalska.
Glossary
- BRND WGN is a Maltese creative agency established in 2006 specializing in on the development of creative solutions for international clients.
- I AM IDEA is a Ukrainian creative agency founded in 2018, known for its innovative projects for local and international brands.
- ELBUZ is a Ukrainian online publication covering business and technology news.
- WOG is a large network of gas stations in Ukraine, known for its innovative approaches to customer service.
- Kovalska is a leading manufacturer of building materials in Ukraine, which has a reputation as a reliable partner in the construction industry.
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Answers to questions
Which creative agency opened an office in Ukraine?
Who headed the Ukrainian office of BRND WGN?
What prompted BRND WGN to invest in Ukraine?
What plans does BRND WGN have for development in Ukraine?
What experience do Tonya Kondakova and Dmytro Horbenko have?
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Discussion of the topic – Maltese creative agency BRND WGN: new office in Ukraine with Ukrainian talents
Maltese creative agency BRND WGN is expanding its presence by opening an office in Ukraine under the leadership of former employees of I AM IDEA. This is a strategic step that combines international experience with Ukrainian creativity.
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Olivia
Wow! This is great news for the creative industry of Ukraine! 🎉 BRND WGN is a well-known agency, and their arrival can stimulate the development of our market. I wonder what projects they plan to implement?
Hans
Agree Olivia! But I am more interested in how they plan to adapt to Ukrainian realities. Our market has its own characteristics, and the Western approach does not always work effectively here. 🤔
Marie
Hans, you are right about adaptation. But I think the combination of the international experience of BRND WGN and the local expertise of Tony and Dmitry can produce very interesting results. Maybe we'll see a fresh take on familiar things! 💡
Carlos
It amazes me how randomness can lead to such massive changes. The story of Tonya Kondakova is an example of how even in difficult circumstances you can find new opportunities. I hope it will inspire other Ukrainian creatives! 💪
Giovanni
But I am thinking about the potential for international cooperation. BRND WGN has clients from different countries - this can open new horizons for Ukrainian specialists and bring our projects to the global level. Imagine Ukrainian creativity on the world stage! 🌍✨
Jaroslaw
Well, another foreign company. Why do we need these Western approaches? We also have enough talents. Did I AM IDEA not work well? Now everyone will run for the new brand, and our agencies will be out of work. Nothing good will come of this, you'll see. 😒
Olivia
Jaroslaw, I understand your concern, but competition often drives development. Perhaps this will force our agencies to seek new approaches and improve. And cooperation with international companies can open up new opportunities for everyone. Let's give them a chance! 🤝
Kateryna
I think this is a great opportunity to share experiences. Imagine how much new international projects can bring! And our specialists will be able to show their talent at the world level. This is a win-win situation for everyone! 🚀 In addition, investing in Ukraine now is a really strong step. I believe that this is only the beginning!