Social platform LinkedIn is introducing a paid premium service for companies that offers enhanced content creation and audience engagement capabilities.
LinkedIn Company
New paid subscription
Well-known professional social network LinkedIn is starting to test a paid subscription LinkedIn Premium Company Page. For a monthly fee of $99.99, businesses will be able to access advanced tools and features to run their pages.
Subscription benefits
By paying for a subscription, businesses will receive the following features:
- Using custom call-to-action (CTA) buttons to attract audience attention.
- Access to information about visitors to the company page and the ability to invite them to subscribe to updates, regardless of the level of contact.
- Help from artificial intelligence in creating high-quality text content for publications.
LinkedIn Premium Services
Paid subscriptions are an important source of revenue for LinkedIn. In addition to the new Premium Company Page, the company offers the following premium services:
- Premium Career – for job seekers.
- Premium Business – for analyzing business data.
- Sales Navigator – tools for sales departments.
- Recruiter - for finding and hiring talented employees.
- LinkedIn Learning - for professional development.
Financials
In March 2023, LinkedIn reported 25% year-over-year growth in premium subscribers, reaching revenues of 1 .7 billion dollars. The company's total revenue in 2023 was $15 billion, of which $7 billion came from the recruiting segment.
Glossary
- LinkedIn is a popular professional social network for job search, networking and business promotion.
- Premium Company Page is a new paid subscription for companies that offers advanced tools for maintaining a page and attracting an audience.
- CTA (Call-to-Action) – call-to-action buttons used to attract attention and interact with users.
- AI (Artificial Intelligence) – technologies that allow you to assist in the creation of text content.
Links
- https://t.co/Su9atlp0IB
- https://twitter.com/TechCrunch/status/1780668970141397427?ref_src=twsrc%5Etfw
- https://www.linkedin.com/help/linkedin/answer/a6250035
Answers to questions
What are the benefits of the new LinkedIn Premium Company Page?
What other premium services does LinkedIn offer?
What is LinkedIn's financial performance in 2023?
What are CTAs and how are they used on LinkedIn?
How is AI helping companies with new subscriptions?
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Discussion of the topic – LinkedIn Tests New AI Subscription for SMBs
LinkedIn has started testing the LinkedIn Premium Company Page subscription for small and medium-sized businesses. For $99 per month, companies will have access to AI tools for content creation, as well as the ability to increase the number of subscribers.
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Анастасия
It's great that LinkedIn is offering new opportunities for companies! 💡 The option with an AI assistant for writing texts is especially interesting. This can make marketers' jobs a lot easier and make content creation easier. 🖋️
Марко
I agree, Anastasia. But $99 per month is quite expensive for a small business. 💰 I wonder how effective this AI assistant will be for writing texts.
Эмили
Yes, the price is high. But if the tools actually help you attract more followers and increase engagement, it could pay off. 📈 The main thing is to find the right balance between costs and results.
Фредерик
And I'm skeptical about this idea. 🙄 Why pay $99 when you can hire a freelancer to create content? And AI cannot yet completely replace human experience and creativity.
Ольга
Frederick, but the AI assistant is just an auxiliary tool. 🛠️ It will not completely replace a marketer, but will only help speed up some processes. If used correctly, this can be useful.
Ян
I believe LinkedIn is moving in the right direction by offering such innovative solutions. 🚀 Of course, everything new causes concern, but sooner or later AI will become an integral part of marketing. Why not try it now?
Виктор
Hmm, I generally doubt the effectiveness of such AI tools. 🤔 Will they be able to replace live communication and human connections? It is doubtful that AI will be able to create truly engaging content.
Сара
Victor, no one is claiming that AI will completely replace humans. 🙅♀️ But he can become a good assistant in certain tasks. For example, generating ideas for posts or optimizing texts for SEO. But creativity and communication are still human resources.
Бартоломео
Friends, I don’t agree with you! 😠 These newfangled things are a waste of money. In my time, we managed without AI and developed our business very well. All these trends are just a way to rip people off extra money!
Мария
Bartolomeo, times are changing, and we need to keep up with the times. 👣 AI is not just a trend, but a reality that simplifies many processes. Of course, everything new causes concern, but progress cannot be stopped.
Франсуа
I'm also not entirely sure about paying $99 for these features. 💸 But the idea itself is interesting. It may be worth waiting until the features become more accessible and refined.
Анна
Guys, do you have any idea how AI can make life easier for marketers? 🤖 You no longer need to rack your brains over every post - AI will generate ideas and texts. This will free up time for more creative tasks.
Лукас
I agree, Anna! 👍 Automation of routine processes is a huge plus. And the time saved on writing texts can be spent on strategic planning and data analysis.
Ева
You know, I wouldn't rely entirely on AI for content marketing. 🤔 The human factor is still very important. But using AI as a supporting tool is a great idea!
Доминик
Eva is right. A hybrid approach that combines AI and human resources can produce excellent results. 🤝 AI will help with the routine, and creatives will bring fresh ideas and a human touch. This is the perfect option!