Google is stopping AdSense in Russia, depriving local authors and website owners of the opportunity to monetize content through contextual advertising. This decision is part of the ongoing technological gap between Russia and Western companies.
AdSense blocking in Russia
Technological import substitution in Russia
In the Russian Federation, a large-scale process of technological import substitution continues, which is often of a forced nature. Recently, Russian authorities decided to block the popular video hosting site YouTube in the country. In response to this, Google took retaliatory measures by announcing the termination of the AdSense service for users from Russia.
What is AdSense and its importance
AdSense is a contextual advertising service that provides the opportunity for video content creators and web resource owners to earn income from posting advertising materials. This tool played an important role in monetizing content for many Russian users.
Mass notification of users
Currently, Russian AdSense users have begun to receive email messages from the service administration en masse. These letters contain information about the upcoming deactivation of AdSense accounts registered in Russia. The service plans to disable all accounts in which Russia is indicated as the user’s country of residence.
Impact for Russian Users
As a result of these actions, affected accounts will lose the opportunity to earn monetization income. It is important to note that these measures apply not only to Russian AdSense accounts, but also to YouTube channels that list Russia as their country of origin. However, there is no option to change the country in the AdSense settings.
Financial aspects of blocking
Owners of Russian AdSense accounts will still be able to receive funds earned during July. However, after this, the accrual of income will stop. This means that Russian content creators and website owners will have to look for alternative ways to monetize their online activities.
Glossary
- YouTube is a popular video hosting site owned by Google
- Google is an American transnational corporation specializing in Internet services and products
- AdSense is a contextual advertising service from Google
- Russia is the largest state in the world, located in Eastern Europe and Northern Asia
- Import substitution - replacement of imports with goods produced within the country
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Answers to questions
What is happening with the AdSense service in Russia?
How is it determined which accounts will be disabled?
Will Russian users be able to receive funds they have already earned?
Is this decision related to the blocking of YouTube in Russia?
Are there any alternatives for Russian content creators after AdSense is disabled?
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Discussion of the topic – Google AdSense disables Russian accounts: Content monetization crisis
Google AdSense stops working with Russian accounts, which leads to a monetization crisis for YouTube bloggers and website owners in Russia. The decision follows plans by Russian authorities to block YouTube, intensifying the country's technological import substitution process.
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Dmitry
Here we are... Now AdSense is blocked too. How to monetize content now? 🤔
Natalia
Dmitry, maybe this is a chance for the development of domestic platforms? Yandex.Zen, for example, is growing well 📈
Ivan
I agree with Natalia. It's time to learn to live without Western services. There are also Russian analogues, we need to develop them 💪
Maria
And it seems to me that this is a big blow to bloggers and content authors. Many lived from this income... 😢
Alexei
It's all nonsense. Previously, we lived without the Internet and nothing, but now everyone is going crazy because of some kind of advertising. Do something useful!
Olga
Alexei, times are changing. The Internet is not just entertainment, but an important part of the economy. We need to look for new ways to monetize 🧠💡
Sergei
What if you use a VPN and specify a different country? Maybe this is how you can bypass the blocking? 🕵️♂️
Anna
Sergei, this is risky. Google may block an account for violating the rules. It's better to look for legal ways 🚫⚖️