Former Apple actor Justin Long is promoting laptops with Qualcomm Snapdragon processors, signaling a shift away from Mac computers.
Snapdragon Laptop
Switching from Mac to Snapdragon
In a Qualcomm video, Justin Long, of The "Mac" in Apple's early 2000s advertising campaigns depicts a MacBook user who is interested in purchasing a Snapdragon-powered laptop. A former Mac executive brushes off low battery warnings and searches for computers with Snapdragon chips, declaring, "What? Things are changing."
A new era of Snapdragon laptops
The video comes amid Qualcomm's announcement of the release of Snapdragon processors for various PC segments, including laptops, desktops and compact systems. Qualcomm CEO Cristiano Amon noted high demand for the new Copilot+ PC laptops with Windows 11 and Snapdragon X Elite and Plus chipsets, which are already available for pre-order.
Competition in the laptop market
Justin Long's appearance in Qualcomm commercial marks a new stage in the competition in the laptop market. Previously, the actor took part in Intel advertising campaigns against the Apple Mac. Now he is showing interest in alternative solutions based on Qualcomm Snapdragon processors.
Glossary
- Apple is an American technology company, manufacturer of personal computers, smartphones and software.
- Qualcomm is a leading company in the design and manufacturing of semiconductor products, including Snapdragon processors for mobile devices.
- Snapdragon is a line of Qualcomm mobile processors for smartphones, tablets and laptops.
- MacBook is a line of portable computers manufactured by Apple.
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Questions Answered
What is Justin Long's ad for Intel?
What announcement did the head of Qualcomm make at Computex 2024?
What's in the new Justin Long video?
Will this video be part of a full-scale advertising campaign?
What plans does Qualcomm have for Snapdragon chips for PCs?
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Discussion of the topic – The amazing metamorphosis of actor John Hodgman: from “PC” in Apple advertising to promoting Intel PCs
John Hodgman, best known for Apple's iconic "I'm a PC" ad campaign in which he played a bumbling and outdated character, took a surprising turn years later and became the face of Intel ads to promote their PCs powered by the company's processors.
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Katarzyna
This empty advertising really pisses me off 🙄 Companies are constantly trying to lure consumers with the help of stars and unnecessary claims of superiority...
Gunther
Don't pay attention to this nonsense, Katarzyna. We normal users don't need stars to be convinced of the quality of a product. Reliability and performance are what matters! 💻
Francesca
I believe that advertising is an integral part of a brand's marketing strategy. Perhaps Justin Long is truly convinced of the benefits of Snapdragon 🤷♀️ The main thing is not to blindly fall for advertising tricks, but to carefully study the characteristics of the devices.
Helmut
Pointless waste of money! 💸 These stupid advertising campaigns will never replace the real experience of using the product. I prefer to rely on reviews from real users rather than actors selling their faces.
Sofia
I don't see anything wrong with brands hiring famous personalities to promote their products. This is a common practice, and if a person is popular, then he can influence the opinion of the audience. 🤷♀️ In the end, everyone decides for themselves what to buy.
Gianfranco
Hey guys, let's not be too critical! 😄 A little humor in advertising never hurts. At least Justin Long looks pretty funny trying to find a laptop with a Snapdragon processor. I would watch this ad!
Helmut
Enough of these pointless trends and hype! 😠 In my time, people valued the quality and durability of things, rather than running after every new shiny trinket.
Nataliya
I completely agree that advertising should not be the only criterion when choosing a device. 💻 But it seems to me that attracting celebrities is an effective way to attract the attention of consumers. And then everything depends on the product itself and its characteristics!