Ukrainian IT services ChoiceQR and Expirenza are joining forces to improve the automation of the restaurant business, offering integrated solutions and extended functionality in a difficult market situation.
Partnership of IT services
New cooperation in the restaurant technology market
Ukrainian companies ChoiceQR and Expirenza, which are part of monobank, entered into a strategic partnership in the field of IT solutions for the restaurant business. This decision was covered in a Forbes article.
Benefits for restaurants
- Thanks to this collaboration, restaurants using ChoiceQR services will be able to use acquiring from monobank to process payments for delivery and takeout orders.
- Until now, restaurants had a choice between acquiring PrivatBank or Fondy, but the latter service was blocked at the end of April by the decision of the National Bank of Ukraine.
- In turn, Expirenza is integrating some of ChoiceQR's functionality, including an online menu, into its app. This will give restaurants the flexibility to choose an online menu platform, whether it's ChoiceQR's own solution or Expirenza.
Market challenges and prospects
This partnership is taking place against the backdrop of complexities in the restaurant industry. Since the beginning of 2024, ChoiceQR has lost about 500 customers, mostly due to facility closures. For comparison, in foreign markets, the startup lost only 90 restaurants due to their closure in six months, which is five times less than in Ukraine.
The previously competing products ChoiceQR and Expirenza can now be used together. This partnership opens opportunities for both services to increase their customer base.
Glossary
- ChoiceQR - Ukrainian restaurant automation service that offers IT solutions for establishments food.
- Expirenza is an IT service for restaurant automation owned by monobank.
- monobank is a Ukrainian mobile bank that provides financial services through a smartphone.
- Forbes is an influential international business magazine covering business and technology news.
- Fondy is a payment system that provides online acquiring services.
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Questions answered
What does the partnership between ChoiceQR and Expirenza mean?
What benefits do restaurants get from this partnership?
Why was there a need for such a partnership?
How has the acquiring situation changed for ChoiceQR customers?
How does this partnership affect the competition between ChoiceQR and Expirenza?
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Discussion of the topic – ChoiceQR and Expirenza unite: a new era of restaurant automation
Ukrainian services ChoiceQR and Expirenza from monobank entered into a partnership for the joint development of IT solutions for the restaurant business, which can change the landscape of automation in the industry.
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Oleksandr
It is interesting how this partnership will affect the market of restaurant IT solutions. Perhaps this is the beginning of a new era of consolidation in this area? 🤔
Sophie
Oleksandr, I think it can be a win-win situation for both companies. ChoiceQR gets access to monobank acquiring, and Expirenza gets access to online menu functionality. This can significantly improve their restaurant offerings. 👍
Marco
Sophie, I agree. But I am worried about losing 500 ChoiceQR customers. This is a serious blow to business. Hopefully, this partnership will help them recover and attract new customers. 💪
Ewa
I wonder how other market players will react to this? Maybe we'll see more of these partnerships in the future? 🤝
Viktor
All these are just marketing tricks. Restaurants are closing, people are losing their jobs, and they are talking about some partnerships here. It would be better to think about how to help business survive in these conditions.
Oleksandr
Viktor, I understand your concern, but it is partnerships like these that can help restaurants optimize costs and improve service. This can be the key to surviving difficult times. 🔑
Maria
And I think it's a great opportunity for restaurants to get more tools to work with. It is especially interesting that now you can choose between different online menu options. This can help establishments better adapt to the needs of their customers. 🍽️😊
Lucas
Maria, I agree! And another plus is access to acquiring monobank. Many people use this bank, so it can make the payment process easier for customers. And convenience is always good for business. 💳✨