Copilot+ PC: Why do buyers choose battery over AI?
Recent releases of AI-powered laptops from Microsoft and Qualcomm have not lived up to expectations. Despite the stated advantages, most buyers were attracted by the devices' long battery life rather than their AI capabilities.
Laptops with AI
Unmet Expectations
Recently, Microsoft and Qualcomm, together with partners, introduced Copilot+ PC laptops equipped with artificial intelligence functions. These devices were expected to revolutionize the market. However, as Bloomberg reports, most buyers purchased these laptops not for the AI features, but for the impressive battery life.
Redundant functions
Many users found features such as Copilot, Cocreator, Windows Studio Effects, and Live Captions with Translation to be overkill for everyday use. Moreover, some features may even pose a threat - for example, Microsoft delayed the launch of the Recall feature due to privacy concerns.
Sales success
Despite this, Snapdragon-based laptops showed good sales results. Within a week of launch, computers with Copilot+ AI captured 20% of the global PC market. However, industry analyst Avi Greengart believes that the main purchasing factor for most users was the extended battery life rather than the AI features.
Developer Reaction
Major software developers have also shown little enthusiasm for the AI capabilities of the new laptops. Adobe, Salesforce and SentinelOne refused Microsoft's offer to adapt their programs to use the Copilot+ PC's built-in NPUs.
Market Outlook
Only 3% of PCs sold this year are predicted to be equipped with AI capabilities. This explains the caution of software developers. Experts estimate that it will take at least several years before computers with truly powerful AI will become available to every fifth PC buyer. Even by 2028, only 40% of new computers will support AI functions.
Target Audience
Regular consumers are more likely to purchase AI-powered computers, especially those who value long battery life battery power and the familiar Windows operating system. However, the corporate sector is in no hurry to switch to Windows on Arm en masse, especially companies using legacy software.
Glossary
- Microsoft is an American technology corporation, the largest software manufacturer
- Qualcomm is an American company, manufacturer of wireless communications and microprocessors
- Copilot is an AI assistant developed by Microsoft to help with various tasks
- Snapdragon - a series of mobile processors developed by Qualcomm
- NPU - neural processor, a specialized chip for processing AI tasks
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Answers to questions
What are the benefits of Copilot+ PC laptops?
How popular are AI features in new laptops?
How did major software developers react to the release of laptops with AI?
What are the forecasts for the adoption of AI PCs in the coming years?
Who is most likely to buy an AI PC?
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Discussion of the topic – Copilot+ PC: Why do buyers choose battery over AI?
The article reveals an unexpected trend: buyers of Copilot+ PC laptops from Microsoft and Qualcomm value long battery life more than advertised artificial intelligence features.
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Isabella
Wow, the Copilot+ PC laptops sound cool! 🚀 But do we really need all these AI functions? I would definitely buy it because of the long battery life.
Hans
Isabella, I agree! Long battery life is the key. And AI features still look like a marketing ploy. Although Live Captions with Translation can be useful for travelers.
Pierre
Guys, don't rush to conclusions! 🤔 20% of global PC sales in the launch week is impressive. Maybe people are interested in AI functions after all?
Sofia
Pierre, perhaps. But I think it's more of a novelty effect. It will be interesting to see how sales will develop further. And what about privacy concerns? 🔒
Klaus
It's all nonsense. Why do we need these fancy AI functions? Only the battery is drained and the memory is clogged. A normal laptop works well without any Copilots.
Sophia
Klaus, don't be such a pessimist! 😄 Technology is advancing and AI can bring a lot of benefits. But Sofia is right - you need to watch out for privacy issues.
Juan
But I’m waiting for developers to start actively using NPUs in their programs. Imagine how much faster your work in Adobe or Salesforce will be! 💪
Olena
Juan, I agree! But so far only 3% of PCs with AI this year is not enough. It takes time for technology to mature and become truly useful. I think in 3-4 years there will be a real breakthrough! 🌟