Instagram updates algorithms to combat content theft and promote original posts, ensuring fair exposure for creators regardless of follower count.
Content protection
Repost restrictions
Instagram imposes restrictions on aggregator accounts that upload other people's content, depriving views of the original authors The algorithm will remove from recommendations posts that have been reposted more than ten times in 30 days without significant improvements.
Promotion of original content
Fresh original content will be displayed in recommendations instead of reposts. The platform will introduce tags with the names of the authors, which can be removed at will.
Equal chances for all authors
The new recommendation algorithm will provide equal opportunities for success to all authors, regardless of the number of followers. Content will be rated based on engagement, not account popularity.
Glossary
- Instagram is a popular social network for sharing photos and videos.
- Aggregator - an account that collects and publishes content from other users.
- Repost - republishing someone else's content.
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Questions answered
What changes is Instagram making to combat content theft?
How will Instagram support small accounts?
How can Instagram identify content theft?
How will the platform limit the activities of reposter accounts?
Will the author of the content be able to hide the link to his authorship?
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Discussion of the topic – Instagram is changing its algorithms: less stolen content, more original posts
Instagram has updated its content recommendation algorithm to reduce content theft, support original content, and increase reach for smaller accounts. The main change concerns aggregators - accounts that download or take screenshots of other people's videos and photos.
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Аліна
Wow, news about a new feature on Instagram! 😍 I have been waiting for such changes for a long time. I wonder how this will affect the reposts of my posts? I hope they will not be removed altogether. 🤔
Роман
I love these changes! 👍 Finally, original content will have an advantage. I work so hard to create quality photos and videos and then I see someone just steal them and get more views. 😤 Now that has to change!
Лукаш
I welcome these changes, but I'm a little worried about the reposts of my favorite memes and vines. 😅 I hope they don't disappear from my feed! Instagram without good memes is no longer Instagram. 🤣
Софія
Wondering how this will affect sponsored content? 💰 I often see promotional posts with repetitions of materials from different brands. I would like them to be taken into account in the new algorithm as well.
Джованні
Great news for authors! 🎉 Finally, our efforts will be properly appreciated. I hope this will help small accounts find their audience among the large amount of content. 🚀
Василь
It's good that Instagram is fighting content theft, but will these changes hurt freedom of expression? 🤔 What if someone just wants to share something cool they found? Repost is also a form of creativity, in my opinion. 🤷 ♂️
Станіслав
These innovations are simply a tribute to fashion. 👎 Do you think Instagram really cares about authors? It's all for money and content control! I have already seen such attempts in the past - and soon everything will be back to normal. 🙄
Еліза
I really like the idea of new algorithms! 💯 I have often seen my works on popular accounts without proper reference to me. Now maybe that will change. My only concern is, will there be fewer views because of this? 🤔 But in general, a cool idea from Instagram! 🙌