Google Corporation offers a free educational program for Ukrainian companies seeking to enter international markets and find new customers abroad.
New markets
Challenges and opportunities
In today's conditions, Ukrainian business faced not only numerous challenges, but also incentives for transformation and development. Ukrainian enterprises are looking for new opportunities, scaling up their activities and entering global markets, contributing to the recovery and economic growth of the state.
Google Free Program
With this in mind, Google has launched a new free program « Find new customers abroad", aimed at Ukrainian businesses that already have foreign customers, as well as at those who are just daring to start export activities.
Benefits for participants
By investing 3 hours every week in training, program participants will be able to: develop your own strategy for entering new markets, adapt goods or services to foreign consumers, master the use of digital tools to attract potential customers.
Registration and start of the program
The training program will start on April 16, and you can register for participation now on the website. All registered participants will be able to receive a coupon for Google Ads, and those who pass 90% of the trainings will receive a certificate of participation and an export package: expert advice and digital tools (available for 100 participants).
Trainers and partners
The program is supported by teachers of the Kyiv School of Economics, Google experts, Webpromoexperts, representatives of Ukrainian businesses and startups, as well as the Ministry of Digital Transformation of Ukraine, the Office of of entrepreneurship and export development, the national project Diya.Biznes, NAZOVNI, the Ukrainian Startup Fund, EdEra and others.
Additional Resources
Google also offers other useful business resources on the Google Knowledge education hub. Registration for the "Find new clients abroad" program is open at link.
Glossary
- Google is an American multinational company specializing in Internet services and products.
- Google Ads is an online platform for placing ads in the Google search engine and its advertising network.
- Kyiv School of Economics is a leading private institution of higher education in Ukraine, founded in 1992.
- Webpromoexperts is a Ukrainian company that provides services in digital marketing and development of web resources.
- Diya.Business is a national program for the development of entrepreneurship and export in Ukraine.
Link
- Registration for the program "Find new clients abroad"
- Find new customers abroad program details
- Google Knowledge Education Hub
Answers to questions
What is the program "Find new customers by border"?
What benefits will the program participants receive?
When does the program start and how to register?
Who prepares and conducts the program?
Are there other useful business resources from Google?
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Discussion of the topic – How to find new customers abroad: a free practical program from Google
Google is launching a free program "Find new customers abroad" to help Ukrainian companies scale and enter international markets in difficult conditions.
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Жанна
It's great that Google is launching such a useful program for Ukrainian businesses! 👏 Entering international markets is the step that is needed for the development of many companies in our difficult times. 🌐
Карл
Zhanna, I completely agree with you! Adaptation of goods and services to foreign consumers is the key to success in international markets. Wondering exactly what digital tools they offer for customer acquisition? 🤔
Марія
I have already registered for the program! 🙌 We are very glad that it is free and includes expert advice. Finally, I will be able to scale my business abroad. 🚀
П'єр
It's great that the program united such different partners! The Kyiv School of Economics, startups, experts are a combination of experience and innovation. 🔥 Can't wait for classes to start on April 16. 🗓️
Володимир
I would like to see more details about the digital tools from Google that they promise. 🤔 I hope they are actually useful for promotion in international markets.
Франческа
I like that trainings are conducted not only by experts, but also by representatives of real Ukrainian business. 💼 Their practical experience will be invaluable for those who want to export.
Адам
Hmm, I wonder if these trainings will be useful for already experienced exporters? 🤔 Or are they more aimed at newcomers to international trade?
Григорій
But I doubt whether it is worth spending resources on entering new markets now. 😒 Better to focus on existing business and clients. All these fashion trends are just a fad.
Соня
Grigory, you just see everything in black! 🙄 It is important for business to develop and look for new opportunities. And this program just helps with that.
Анджей
Is registration open to all businesses or are there any selection criteria? I wonder how many participants will be able to get that package of advice and tools at the end. 💻
Ольга
I like that the program covers both market entry strategy development and practical aspects - product adaptation and online marketing. 🌐 A comprehensive approach is what is needed for success!
Маргарита
I think Google understands the importance of digital tools in the online age like no other. 💻 That's why their expertise in this area will be invaluable to program participants!
Лукас
We would also like to add cases of successful entry into foreign markets by Ukrainian companies. 💡 Live examples are always very motivating and inspiring!
Наталія
It's great that the program involves individual strategy development! 🚀 After all, everyone's needs and approaches are different. Personalization is the key to effective learning.