Google Corporation plans to integrate advertisements into its new search service based on artificial intelligence, enriching it with innovative possibilities and providing additional sources of income.
Advertising Component of AI
Implementation of Advertising in AI Overviews
The technology giant Google has announced its intention to implement advertising messages in its newest an AI-powered search engine - AI Overviews. This step is aimed at strengthening the financial stability of the company and ensuring sustainable growth in the field of advertising services.
Stages of Implementation and Testing
The first stage of ad integration will take place in the US, where users will be able observe sponsored ads above and below generated responses from AI Overviews. After a thorough analysis and assessment of user satisfaction, this process will be gradually expanded to other countries of the world.
Advertising Format and Positioning
The company guarantees clear labeling of sponsored advertising, ensuring transparency and openness in front of users. In addition, Google showed samples of the future interface design, where advertisements will be placed next to answers from AI Overviews.
"We will continue to test and explore new ad formats based on feedback from advertisers and industry experts," said Vidhya Srinivasan, general manager of advertising at Google.
Impact on Advertisers
AI Overviews will use existing advertising campaigns and ads, allowing advertisers to seamlessly join this initiative without having to make changes to customizing or designing your advertising materials.
Glossary
- Google is a world-renowned technology corporation specializing in Internet services and products, in particular the search engine.
- AI Overviews is the latest feature of the Google search engine that generates answers to user queries using artificial intelligence.
- Vidhya Srinivasan is the general manager of advertising at Google, who announced plans to integrate advertising into AI Overviews.
Link
- Google blog about adding ads to AI Overviews {{21}
- Wired article on Google's motivation to integrate advertising into AI Overviews
Questions answered
Why does Google add ads to its AI search engine?
What will advertising look like in Google's AI search engine?
Will advertisers be able to opt out of the AI search advertising experiment?
Will Google explore other ways to use AI for the advertising business?
How important is search advertising to Google's revenue?
Hashtags
Save a link to this article
Discussion of the topic – Google Adds Ads to Search Results AI: New Prospects or Danger?
Google plans to add ads to search results generated by artificial intelligence. This opens up new opportunities for marketing, but also raises questions about the impact on user experience and fairness.
Latest comments
8 comments
Write a comment
Your email address will not be published. Required fields are checked *
Оксана
Wondering how this ad will affect the quality of search results from AI? 🤔 I hope Google finds a balance between making a profit and meeting the needs of users.
Лукаш
I do not think that this move by Google will be positively received by users. Adding ads can ruin the entire AI search experience. 😕 I want a clean interface without unnecessary obstacles.
Ганна
I understand the concern about the effect of advertising on the quality of responses. But on the other hand, Google is a commercial company and it has to make money. 💰 Maybe this will be a reasonable compromise?
Марк
In my opinion, Google has nothing to lose by inserting ads into AI search. It is a very profitable business and they are simply adapting their business model to new technologies. 🤷♂️ Quite logical on their part.
Станіслав
I am skeptical of this idea. 👴 New technologies should simplify our lives, not turn into another platform for advertising. Modern trends often seem meaningless and useless to me.
Софія
In my opinion, this change is quite a bold step on Google's part. They take risks, but at the same time strive to maintain a leading position in the market. 📈 It will be interesting to see how this affects their reputation and competition with ChatGPT and other alternatives.
Франческо
I see this as a new challenge for Google. The implementation of AI search advertising will require a careful approach so as not to alienate users. 🧐 But if they manage to find the right balance, it can be a profitable strategy.
Катерина
I'm a little worried about this news. On the one hand, I understand that Google needs to make money. But on the other hand, excessive advertising can spoil the user experience. 😕 I hope they will be careful and not overdo it.