The leading advertising platform MGID has become a leader among the largest product companies of Ukraine in the field of AdTech.
Top AdTech
Rating by DOU
According to the rating of the largest food companies of Ukraine, compiled by the editors DOU, MGID's global advertising platform took first place among AdTech players. The list included 30 leading domestic software developers, whose number of employees as of January 1, 2023 exceeded half of the total number of personnel.
Ukrainian Technology Center
Despite the presence of 18 representative offices around the world and more than 800 employees, Ukraine remains a key market for MGID. The company's Kyiv office employs 540 specialists, among whom 121 are engaged in technical areas. According to MGID CEO Serhii Denysenko, the company continues to actively hire personnel in Ukraine, opening 51 vacancies in 2023 alone.
Innovative product
Thanks to the powerful technological involvement of Ukrainian experts, MGID is improving its advertising product. Thus, at the beginning of the year, the company presented a new platform with improved functionality for self-configuration and launch of advertising campaigns. This intuitive platform doubles the setup process and leverages artificial intelligence (AI).
AI in advertising
MGID's AI tools allow advertisers to generate visual and text creatives for their ads. In particular, the platform can convert text to image, image to image, and generate text for advertising using generative AI. These capabilities provide ad variety, encourage creative experimentation, and increase click-through rates by 20% compared to standard images.
Glossary
- MGID is a global advertising platform that ensures the display of relevant advertising on publishing resources with the use of artificial intelligence technologies.
- DOU - Ukrainian media about business, technology, career and trends in the IT industry.
- CTR (Click-Through Rate) - the percentage of clicks on an advertisement in relation to the total number of its impressions.
Link
- MGID Official Site
- Rating of the largest food companies in Ukraine by DOU
- Detailed information about MGID
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Discussion of the topic – The MGID global advertising platform is the AdTech leader among Ukrainian product companies
Global advertising platform MGID became the largest AdTech company in Ukraine according to the DOU rating. It entered the list of the 30 largest food companies in the country by the number of employees.
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Marek
It is interesting that such a large company as MGID is the leader of the AdTech space in Ukraine🇺🇦 I always thought that Ukrainian developers are talented, now I see confirmation of this.
Kateryna
I'm interested in how MGID uses artificial intelligence to create ad creatives? After all, it can significantly increase the effectiveness of advertising. 🤖
Stefan
It's cool that the company closely monitors new technologies and actively uses them! Generative AI opens up interesting opportunities for advertising. 🔥 I would like to see examples of AI generated texts and images.
Manuel
As a former marketer, I can say that using AI to create creatives is a great idea! 💡 This can save a lot of time and effort for marketers and provide more relevant and personalized ads for users.
Emilia
It is interesting to learn how MGID guarantees the security of ad serving in the publishers' environment. After all, every brand wants to be sure that its advertising will be displayed only on reliable and safe resources.🔒
Grzegorz
These new features on the MGID platform sound really cool! I can already imagine how marketers around the world will be able to experiment creatively and improve the effectiveness of their campaigns at the same time. 🌐🚀
Andrzej
In my opinion, the most interesting thing is the fact that MGID has a powerful team of Ukrainian developers. 👏 We want to believe that despite difficult times, Ukrainian IT specialists continue to create world-class quality products.
Zbyszek
Hmmm, all this new technology sounds very confusing to an old person like me. 😒 Why do we need all these artificial intelligences and generative creatives at all? I remember how advertising used to be simple and clear.
Juliette
It's exciting to see how MGID doesn't stop there! 🏆 Constant product development and introduction of new technologies allows them to stay on the crest of the wave in the AdTech industry.
Piero
I like that MGID follows trends and integrates AI technologies into its platform. 🤖 After all, the future is artificial intelligence, and those companies that implement it now will have a huge advantage over their competitors.
Katarzyna
How I love to read about successful Ukrainian startups! 🇺🇦💪 MGID is a vivid example of the fact that domestic IT companies can achieve world recognition thanks to hard work and innovation.
Pablo
It's great that MGID offers an intuitive interface with AI features to customize campaigns yourself. This should make the process more efficient and user-friendly. 👍
Viktoria
MGID confidently steps into the future! 🔮 Investing in new technologies such as artificial intelligence will allow them to remain competitive in the advertising market.👏
Jacques
Unbelievable! 🤯 At this pace of development, MGID may soon become a world leader in the field of online advertising. Good luck to them in their further growth!