Two Apple executives responsible for the development and launch of the Vision Pro headset have left the company, coinciding with rumors that plans to ship the device will be scaled back.
Vision Pro Personnel Changes
Resignations of Key Executives
Frank Casanova, who worked at Apple for 36 years and served as Chief Product Officer marketing, oversaw the launch of the Vision Pro headset. According to Bloomberg, he has decided to retire. In addition, Dan Riccio, who led the development of this innovative device, is preparing to leave the company.
High price and difficult start
Vision Pro went on sale in the US in early February priced at $3,499 for the base version with 256 GB of memory. The cost of modifications with more storage capacity reaches $3899. In other countries, including Ukraine, the headset was offered on the gray market or for rent.
Revision of delivery plans
Rumors about the departure of the Vision Pro project leaders coincided with reports about Apple's possible reduction in plans to ship this device. According to analyst Ming-Chi Kuo, the company may reduce its projected supply volume in 2024 from 700-800 thousand units to 400-450 thousand.
Future prospects
In June, Apple will announce a new version of the operating system for Vision Pro. However, the release of the second generation of headsets in 2025 is in question, as the company is reviewing its development strategy for this line of business.
Glossary
- Apple is a leading technology company producing innovative gadgets and software.
- Vision Pro is Apple's advanced mixed reality headset.
- Dan Riccio is the development lead for Vision Pro at Apple.
- Ming-Chi Kuo is a renowned industry analyst specializing in Apple.
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What positions did Frank Casanova hold at Apple?
What is the cost of Apple's Vision Pro headset?
How are Vision Pro sold in other countries?
What rumors are there about Apple's Vision Pro plans?
What plans does Apple have for the development of Vision Pro and its operating system?
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Discussion of the topic – Apple's Chief Marketing Officer Who Promoted Vision Pro Retires
Frank Casanova, who was responsible for marketing Apple's Vision Pro mixed reality headset, is retiring after 36 years with the company. His departure could impact Vision Pro's marketing strategy.
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Иван
Damn, I've been waiting for Apple's Vision Pro to come out! It's a shame that Casanova is leaving, he clearly did a lot to promote the headset. 🤔
София
Yes, the price is steep - $3499 for the basic model. But future technologies are expensive. 💰 But you can immerse yourself in a new virtual world!
Марко
I heard Vision Pro could seriously change the market. Apple always sets trends. However, you will have to wait for a more affordable price. 👌
Ганс
Bah, these fashionable things are for young people! 😠 In my time, we were happy with a simple video game on TV. Where is the world coming...
Эмма
Hans, don't be such a grump! 🙃 Vision Pro opens up a lot of opportunities for education, creativity and entertainment. See how kids quickly master new technologies!
Пьер
I've already seen a demo of Vision Pro - incredible! 🤯 You can create 3D models right in the air, watch movies on a huge screen. It's a shame there's not much content yet.
Анна
I have a friend who rented the Vision Pro for a couple of days. He says this is the future! 🚀 True, it’s still a little damp, but Apple will probably fix the bugs.
Лукаш
I read that Apple has lowered the Vision Pro shipping plans. Apparently, demand has not yet met expectations. 😕 But I’m sure that in a year or two the situation will change!