The Future of Gaming Graphics: NVIDIA and AI are revolutionizing the industry
Artificial intelligence has become an integral part of computer graphics, allowing the creation of photorealistic images with less energy. Jensen Huang emphasizes the importance of AI not only in gaming, but also in other fields such as robotics and biotechnology.
AI in graphics
Revolution in computer graphics
In today's gaming world, upscaling technologies such as AMD's FSR and NVIDIA's DLSS have become an integral part of the graphics experience . Jensen Huang, head of NVIDIA, says that creating computer graphics without the use of artificial intelligence is no longer imaginable.
Jensen Huang's remarks
At the Goldman Sachs Communacopia+ technology conference in San Francisco, Huang shared his views on the benefits of AI in various fields. When asked about the most impressive application of AI, he noted:
"At our company, we actively use AI in the field of computer graphics. Right now we calculate one pixel and generate the remaining 32 with "It's incredible! We actually 'hallucinate' those extra 32 pixels and the results are consistent, photorealistic, with amazing image quality and performance."
The Need for Scaling Technologies
While creating game graphics without AI is theoretically possible, Huang is likely referring to the ever-increasing demands to hardware. This leads to an increased need for scaling technologies.
"Calculating one pixel requires a lot of energy. Generating an additional 32 pixels uses much less energy and is incredibly fast. So one of the conclusions is the need to train and use models," explains Huang.
Impact of AI on the gaming industry
Reducing GPU load by generating extra frames with AI, like DLSS does Frame Generation has significantly changed the gaming industry since the advent of this technology. FSR, AMD's competitive solution, currently uses a compute-based scaling approach. However, there is speculation that the RDNA4 architecture may receive an AI-based hardware method to compete with solutions from NVIDIA and Intel.
Broad Applications of AI
Taking a broader perspective, Huang notes that artificial intelligence has many more practical benefits than just improving the visual aspect of games and speeding up work:
"Without AI, it is impossible to imagine our work in the field of robotics and digital biology. Almost every biotech company I come across today is built on the basis NVIDIA. Small molecule generation, virtual screening - this entire field will be completely reimagined thanks to computer-aided drug discovery using AI. There's incredible work going on there."
Problems and prospects
Although the use of AI has drawn criticism in some areas -due to problems with “hallucinations” and false search results, in other technologies it demonstrates high efficiency. Today it is difficult to imagine the gaming industry without scaling technologies based on artificial intelligence.
Glossary
- FSR (FidelityFX Super Resolution) is an image scaling technology from AMD that improves gaming performance
- DLSS (Deep Learning Super Sampling) - NVIDIA upscaling technology that uses AI to improve image quality and performance
- NVIDIA is an American technology company specializing in the development of graphics processing units. and chips.
- AMD (Advanced Micro Devices) is an American company, manufacturer of processors and graphics cards
- Jensen Huang - Founder and CEO of NVIDIA.
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Questions and Answers
What scaling technologies are used in modern games?
How does Jensen Huang view the role of artificial intelligence in computer graphics?
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Discussion of the topic – The Future of Gaming Graphics: NVIDIA and AI are revolutionizing the industry
NVIDIA CEO Jensen Huang says it's impossible to create advanced game graphics without artificial intelligence, highlighting the importance of scaling technologies like DLSS to the future of the gaming industry.
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