A former Twitter employee known for her support of Elon Musk's methods has joined the Messenger team at Meta, where she will work as director of product.
New Career
Working at Messenger
Esther Crawford, formerly Director of Product Management at Twitter for over two years , was fired in February 2023. Despite this, she found a new job at Meta, where she joined the Messenger team as Product Director. Crawford noted that messaging apps have transformed the way people communicate with friends, family, content creators and businesses, and are now becoming an interface for interacting with artificial intelligence.
Reasons for choosing Meta
When deciding on a new job, Crawford considered many options, but chose Meta. A key factor was her obsession with how people communicate through technology. In her opinion, no other company has more influence in this area than Meta, which connects almost 4 billion people (half of humanity).
Working on Twitter
At one time, Crawford was considered one of Elon Musk’s main deputies after his arrival on Twitter in October 2022. She was in charge of the Twitter Blue subscription service and became famous for her public support for the rigid work culture imposed by Musk. In those days, Crawford wrote: “When your team is on deadlines around the clock, sometimes you sleep where you work.”
Glossary
- Elon Musk is an American entrepreneur, engineer, inventor and billionaire, known as the head of SpaceX, Tesla and Twitter (formerly) .
- Esther Crawford is the former Director of Product Management at Twitter and current Director of Product on Meta's Messenger team.
- Twitter Blue is a paid subscription to the Twitter service that offers additional features and functionality.
- Meta is an American technology company formerly known as Facebook, Inc. It owns products such as Facebook, Instagram, WhatsApp and Messenger.
Links
- Esther Crawford's Instagram post
- Esther Crawford's tweet about working with Elon Musk
- Source: Business Insider
Answers to Questions
What new position has Esther Crawford received at Meta?
Why did Esther Crawford decide to work at Meta?
What was Esther Crawford's position at Twitter (now X)?
How did Esther Crawford feel about Elon Musk's management methods on Twitter?
Will Esther Crawford continue to use Twitter (X) after joining Meta?
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Discussion of the topic – Esther Crawford: from sleepless nights in the Twitter office to work at Meta
Former Twitter manager Esther Crawford, who previously defended Elon Musk's extreme measures, now works at Meta. On her Instagram, she shared interesting details about working with Musk.
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Дмитрий
It's no surprise that Esther Crawford landed a job at Meta. She clearly values the scale and influence that a major tech company can offer. 🤔 But what about her relationship with Musk?
София
Yeah, her description of Elon Musk as “surprisingly charming and genuinely funny” is thought-provoking. 😅 I wonder how she perceived his mood swings and aggressive management style?
Ян
Judging by her words, people were really afraid of Musk and felt insecure in his presence. He seemed to create an atmosphere of fear and fanaticism around himself. 😬 Not the healthiest work environment to be honest.
Марк
Phew, what a nightmare! 😫 I couldn't work in such a toxic environment. It's good that Esther is now at Meta, where I hope the culture is more positive and employee-oriented.
Богдан
Ha, have you noticed that she has no plans to stop using X Twitter despite her departure? 😏 Looks like she still supports Musk's products even after all this.
Григорий
Oh, these fashion trends and trends! 😒 Why do people need all these social networks and instant messengers? It would be better to do something useful instead of wasting time on empty chatter on the Internet. In my time... 🗣
Анна
Gregory, don't be such a grumbler! 😄 Messengers and social networks are a way to communicate and stay in touch with loved ones. And with the development of AI, they will become even more useful tools.
Елена
I agree with Anna. Technology is constantly evolving and we must keep up with the times. 💻 Take, for example, the integration of AI into messengers - this opens up a lot of new opportunities for communication and interaction. The future lies in such solutions!