Stanford expert Jeff Kabili reveals common pitching mistakes and tips for effective startup pitching. His visit to Lviv became a source of valuable knowledge for Ukrainian entrepreneurs.
The art of pitching
Expert visit to Lviv
Jeff Kabili, a well-known specialist in non-verbal communication and a teacher at the Stanford School of Continuing Education, visited Lviv at the invitation of Sigma Software University, USF and Sigma Software Labs. For three days, he held lectures for students and workshops for Ukrainian startups, sharing his experience in the field of effective communication.
Support of Ukrainian entrepreneurs
Kabili is coming to Ukraine for the second time, demonstrating his support for local entrepreneurs during the difficult times of the war. He considers Ukrainian startups a source of inspiration for founders around the world, noting their indomitability and determination.
Key Pitching Mistakes
The expert identified several common mistakes startups make during presentations:
- Low tone of voice at the beginning of the speech
- Insufficient preparation and lack of rehearsals
- Incorrect location relative to the screen
- Overloading of slides with information
- Missing logo on slides
- Unclear final slide
Tips for Successful Pitching
Kabili recommends:
- Speak in a slightly higher voice at the beginning of the performance
- It is good to study the material and conduct rehearsals
- Use physical exercises before the performance to reduce anxiety
- Stand to the side of the screen and actively use gestures
- Reduce the amount of information on slides
- Place a logo on each slide
- Make an expressive last slide with a clear call-to-action
- Limit the number of slides to 6- 8 for a 4-minute speech
Impressions of Ukrainian startups
Vladyslav Klymenko, founder of Bliss Brain , noted the usefulness of advice on minimalism in presentation and active use of gestures. Natalia Lyuklyan from the Finer project emphasized the importance of creating a safe environment for receiving feedback and the importance of simplicity in the presentation.
Glossary
- Jeff Kabili is an American expert on nonverbal communication, a professor at the Stanford School of Continuing Studies
- Stanford School of Continuing Studies - a school of continuing education at Stanford University
- Sigma Software University - an educational platform for IT- specialists
- USF - Ukrainian Startup Fund, support fund for Ukrainian startups
- Bliss Brain - Ukrainian startup in the field of mental health
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Answers to questions
What are the main mistakes startups make when pitching?
How to overcome anxiety before a performance?
How many slides are recommended for a short pitch?
What tips does Jeff Kabili have for designing slides?
How to properly use gestures during a presentation?
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Discussion of the topic – The Secrets of a Successful Pitch: Lessons from a Stanford Communications Expert
The article reveals tips from Jeff Kabila, a renowned non-verbal communication expert, on what to avoid when pitching. Based on the experience of a professor at the Stanford School of Continuing Studies, the material provides valuable insights for Ukrainian startups and everyone who wants to improve their presentation skills.
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