Apple is losing ground in the Chinese smartphone market due to increasing competition, especially from Huawei, which is showing significant sales growth thanks to the new Pura 70 series.
The fall of Apple in China
Declining iPhone shipments
Tech giant Apple faced serious challenges in the Chinese smartphone market. According to the analyst firm Canalys, in the second quarter of 2024, iPhone shipments in China decreased by 6.7% compared to the same period last year. The drop underscores the difficulties the US company is facing in its third-largest market.
Competition with Huawei
While Apple is losing ground, Chinese manufacturer Huawei is showing impressive growth. Huawei smartphone shipments increased by 41%, reaching 10.6 million devices. This success is associated with the release of the new Pura 70 series, which has gained popularity among Chinese consumers.
Changes in China's smartphone market
The overall smartphone market in China grew by 10% in the second quarter. Vivo became the leader with a market share of 19%. It is followed by Oppo, Honor and Huawei, each of which has about 15-16% of the market. Apple fell from third to sixth place, its market share decreased from 16% to 14%.
Huawei strategy and forecasts
Experts attribute Huawei's success to the company's return to the production of premium smartphones using its own chips. This allowed Huawei to circumvent US sanctions that limited the company's access to the global chip supply chain. Analysts predict further growth of Huawei in the Chinese market. TechInsights estimates that Huawei's total smartphone shipments in China could exceed 50 million devices in 2024, potentially making it the market leader with a 19% share.
Apple's response
In an attempt to counteract the decline in sales, Apple introduced a discount campaign to attract Chinese consumers. However, this strategy has not yet been able to stop the negative trend for the company in this important market.
Glossary
- Apple is an American technology company known for the production of iPhone and other electronic devices
- Huawei is a Chinese telecommunications company and smartphone manufacturer
- Canalys is an international analytical company specializing in the technology market
- Vivo is a Chinese smartphone manufacturer
- Oppo is a Chinese electronics and smartphone company
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Answers to questions
How did Apple's market share change in China in the second quarter of 2024?
Which smartphone manufacturer has shown the greatest growth in the Chinese market?
Which companies are the leaders in the smartphone market in China?
What caused Huawei's success in the Chinese smartphone market?
What are the predictions for the future development of the smartphone market in China?
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Discussion of the topic – Apple is losing ground: the Chinese smartphone market is changing its leader
Apple has suffered a significant drop in sales in the Chinese smartphone market, losing its leadership position due to increased competition, especially from Huawei. According to Canalys, iPhone shipments fell 6.7% in the second quarter of 2024.
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Oleksandr
Wow, I didn't expect Apple to give up so much in the Chinese market. And Huawei, well done, it's cool that they were able to recover so quickly after the sanctions 👏
Isabella
Yes, Huawei really impressed. But I am more surprised that Apple could not maintain its position even with discounts. Maybe the Chinese are just tired of the iPhone? 🤔
Pierre
I wonder how this will affect the global smartphone market. Apple has always been a leader in innovation, but it looks like Chinese manufacturers are catching up. Maybe this will push Apple to create something truly revolutionary? 🚀
Hans
Ha, these trends come and go. Tomorrow, Apple will release a new iPhone, and everyone will rush to buy it again. Nothing new under the sun.
Maria
Hans, don't be such a pessimist! Competition is always good for consumers. See how Huawei developed its own chips. Maybe soon we will see something really innovative from them 😊
Oleksandr
Maria, I agree! By the way, have you heard about the new Pura 70 series from Huawei? They say she's just a bomb! Maybe she was the reason for such a jump in sales? 🚀📱
Isabella
Oleksandr, yes, I heard about Pura 70! But you know what surprises me? How did Huawei manage to bypass US sanctions? It's incredible that they were able to develop their own chips at such a level 🤯
Pierre
Isabella, this shows how important R&D investment is. Huawei has been investing in development for years, and here is the result. I wonder if other Chinese manufacturers will be able to repeat this success? 🧐