Apple has cut shipment forecasts for its new Vision Pro mixed reality headset due to weak demand in the United States, prompting the company to rethink its overall headset strategy.
Vision of the unrealized
Revision of plans
According to analyst Ming-Chi Kuo, Apple Corporation expects that in 2024 the supply volume of the new Vision Pro will be 400-450 thousand units, which is significantly lower than the original plans for 700-800 thousand devices. It is reported that the company is forced to adjust its strategy in the headset market due to a sharp drop in demand for Vision Pro in the United States.
Cautious approach
Due to low interest in the new product in America, Apple took a cautious approach approach to the international launch of the headset. Vision Pro was previously expected to launch in other markets before WWDC in June, but those plans have now been scrapped. Kuo notes that the corporation has reduced orders for the device before its release outside the United States.
Revisiting future plans
In addition to lowering its 2024 shipment forecasts, Apple is being forced to revise your plans for the future. If it was previously expected that the second generation Vision Pro would be released in 2025, now the company does not rule out that delivery volumes next year will be lower than current figures. This may mean that there won't be an updated version of the headset in 2025.
Glossary
- Apple is an American corporation, manufacturer of personal and tablet computers, audio players, smartphones, and software.
- Vision Pro is a mixed reality headset introduced by Apple in 2023.
- WWDC is an annual developer conference held by Apple.
- Ming-Chi Kuo is a well-known analyst specializing in forecasts regarding Apple products.
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Questions and Answers
What are the main reasons why Apple's Vision Pro headset delivery expectations are falling?
How has low demand in the US affected the launch of Vision Pro in other countries?
How will the change in Vision Pro forecasts affect Apple's future headset plans?
What are the prospects for the second generation Vision Pro after forecast adjustments?
How might the Vision Pro's poor performance impact Apple's future AR headset developments?
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Discussion of the topic – Apple has cut its Vision Pro shipment plan in half: only 400-450 thousand units in 2024, according to Ming-Chi Kuo
Apple has cut the expected supply of its Vision Pro mixed reality headset. Analyst Ming-Chi Kuo reports that the company now plans to ship 400,000 to 450,000 units of the Vision Pro this year, significantly less than the original market plan of 700,000 to 800,000 units. These changes have also prompted Apple to rethink its overall strategy in the headset market.
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Владислав
I wonder what such a sharp drop in demand for Vision Pro in the US could mean? 🤔 Is the price of $3499 too high even for devoted Apple fans?
София
In my opinion, the real reason lies in the lack of real scenarios for using the headset for ordinary users. Yes, it's a new form factor, but for gamers and content creators this thing doesn't have much to offer yet. 🤷♀️
Фридрих
Ha, is anyone surprised? 😏 Apple is promoting this as a revolutionary device, but in reality it's just another expensive toy for fans. In today's world, people need practical and affordable solutions, not expensive trinkets.
Изабелла
Friedrich, you may be right in some ways, but I still believe that Vision Pro is the future. 🤖 It just takes time for developers to come up with really cool mixed reality apps. Either way, this is the first step into a new era of computing!
Анджей
And I've heard a lot of people complain about the Vision Pro's ergonomics. They say that wearing it for too long is uncomfortable. 😩 If this is true, then Apple will have to seriously improve the device to make it truly easy to use.
Фридрих
A waste of money and resources! 😠 It would be better if Apple focused on producing high-quality smartphones and computers at affordable prices, instead of chasing fashion trends.
Анна
I think that Vision Pro is a device for a narrow circle of enthusiasts and developers. 💻 It is still too expensive and raw for the mass market. But I believe that the next generations of headsets will be able to reach a wider audience.
Марио
Guys, let's look at the situation from the other side? 🤔 Maybe low sales of Vision Pro are a chance for competitors to try their hand at the mixed reality market? They have the opportunity to offer more affordable and interesting solutions!