Apple is reorganizing its App Store management amid regulatory pressure. Mat Fisher is stepping down as CEO and the team is splitting into two groups to manage the main and alternative app stores.
Changes in the App Store
Departure of a key executive
In October of this year, Mat Fisher, who has headed the App Store since 2010, will leave Apple. Bloomberg's Mark Gurman reported this, citing informed sources. Fisher announced his decision to leave after 21 years with the company, noting that now is the right time to transfer authority to new leaders.
Division restructuring
As part of the reorganization, the App Store team will be divided into two teams. The first, under the leadership of Carson Oliver, will manage Apple's main app store. The second, headed by Ann Tai, will deal with the dissemination of alternative programs. Both teams will report to Phil Schiller, who will remain chief executive of the App Store.
Reasons for changes
The reorganization is aimed at meeting regulatory requirements related to allowing alternative app stores and payment methods on Apple devices. The App Store has come under scrutiny from developers and regulators in recent years over concerns about its undue influence on the mobile software market.
Financial Significance of the App Store
The App Store business generates approximately $20 billion in annual revenue as part of Apple's services segment. This direction has become especially important against the backdrop of slowing iPhone sales growth. In 2024, the company had to adapt its policies to comply with new EU laws, risking heavy fines.
Additional Responsibilities
In addition to managing the app stores for all Apple devices, Fisher also led the Apple Arcade gaming platform, launched in 2019 year. Despite leaving the post of head of the App Store, he will continue to be responsible for organizing events for the launch of Apple products.
Glossary
- App Store is a digital application store for Apple devices.
- Apple is an American technology company, manufacturer of the iPhone and other devices.
- Bloomberg is a news agency specializing in business and financial news.
- Apple Arcade is a subscription gaming platform from Apple.
- EU - European Union, an economic and political union of European states.
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Questions answered
Why is the head of the App Store leaving Apple?
How will the App Store management structure change after Fisher leaves?
What challenges are the App Store facing lately?
What does the App Store mean for Apple's financials?
What other projects did Matt Fisher lead at Apple besides the App Store?
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Discussion of the topic – Shake-up at Apple: departure of the head of the App Store amid reorganization and pressure from the EU
The article highlights the departure of Matt Fisher from his post as head of the App Store as part of the reorganization of Apple's division, which occurs against the backdrop of increased scrutiny from EU regulators due to concerns about the monopolization of the mobile application market.
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Isabella
Wow, looks like big changes are coming to Apple! 🍎 I wonder how this will affect App Store users? Maybe we'll finally see more diversity in apps?
Maximilian
Isabella, I think this is great news! Competition always benefits consumers. Maybe now we'll see lower prices and innovative apps from independent developers. 💡
Amelia
I agree with Maximilian! But I am concerned about the security issue. Apple has always been famous for its strict control of applications. Do you think the quality will suffer?
Pierre
Amelia, this is a really important question. But I believe Apple will find a balance between openness and security. By the way, will Apple Arcade also undergo changes? 🎮
Gerhard
Ha! Another ado about nothing. The old App Store worked great, why change anything? These new ideas will only ruin everything. Mark my words.
Elena
Gerhard, I understand your concern, but change is sometimes necessary. Perhaps this is a chance for Apple to become even better? I personally look forward to new opportunities! 🚀
Luca
Elena is right! While $20 billion in annual revenue is impressive, competition could lead to even greater growth. I wonder how this will affect developers? 🤔
Sophia
Luca, great point! I hope this gives more opportunities to small developers. What if we see the next TikTok or Instagram born out of these changes? Exciting times ahead! 🎉