Apple unveils new iPhone ad, focusing on privacy and data security , pitting their devices against Android smartphones.
Smartphone Privacy
New Apple Commercial
Apple has released an innovative promotional video that resembles a short horror film. The target audience of this advertisement was users of Android devices, to whom Apple seeks to demonstrate the advantages of the iPhone in the field of personal data protection.
The plot and atmosphere of the video
The video entitled "Privacy on iPhone, Flock" is accompanied by the musical composition "Billathi Askara" by Bjorn Jason Lindh. The video depicts people using Android-like smartphones, which are constantly monitored by cameras that transform into mechanical birds. These creepy creatures represent third-party trackers that collect user data for personalized advertising.
iPhone Security Features
Apple is highlighting the App Tracking Transparency feature available on iPhone. This option allows users to decide whether to allow tracking on a per-app basis. If you refuse to track, trackers are deprived of access to the identifiers necessary for this task.
Climax of the commercial
At the end of the video, a woman appears with an iPhone. When she opens the Safari browser, the mechanical bird cameras explode. A similar situation occurs with other iPhone owners. The video ends with the slogan: "Safari. A browser that is truly private."
Other privacy initiatives
In addition to Apple, other organizations are also working to improve the security of user data. Thus, specialists from the University of Michigan have created a unique PrivacyLens camera that prevents unauthorized collection and distribution of personal photos and videos from smart home devices and robotic vacuum cleaners.
Privacy Lawsuits
A lawsuit has been filed in the United States against Microsoft and two major sex toy retailers. The plaintiff alleges that the companies' websites track users' activities without their consent, violating their own privacy promises.
Glossary
- Apple is an American technology company, manufacturer of the iPhone and other devices
- Android - operating system for smartphones and tablets from Google
- Safari - web browser developed by Apple
- App Tracking Transparency - an iOS feature that allows you to control app tracking
- PrivacyLens - an innovative camera developed at the University of Michigan
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Answers to questions
What is the main idea of the new Apple commercial?
How does the video show the difference between iPhone and Android in terms of privacy?
What iPhone feature does Apple highlight in its commercial?
What is PrivacyLens and how does it relate to the topic of privacy?
What privacy-related lawsuit is mentioned in the text?
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Discussion of the topic – Apple vs Android: Mini-horror about privacy in new Safari advertising
Apple has released a creative mini-horror themed commercial aimed at Android users. The video, titled 'Privacy on iPhone, Flock', highlights the privacy benefits of the iPhone and the Safari browser, using horror to raise awareness of data security issues.
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Giovanni
Wow, Apple is attacking Android again! 😱 This video looks creepy, but is definitely catchy. I wonder how effective this will be in attracting Android users?
Amelie
Giovanni, I think this is a very smart move on Apple's part. They play on people's fears about privacy. But let's be honest, is the iPhone really that much more secure? 🤔
Hans
Amelie, I agree that this is a smart marketing move. But I would argue that the iPhone does give you more control over your privacy. The App Tracking Transparency feature is a real benefit. Although, of course, there is no complete safety anywhere. 🛡️
Isabella
Guys, have you heard about the PrivacyLens camera? This is a really interesting development! Imagine if such technology was built into smartphones. This would really improve privacy, regardless of the operating system. 📸🔒
Victor
Bah, these fashionable things again. Privacy, security... Previously, we lived without all this and nothing, it was normal. And now every second person is paranoid. All this is nonsense, in my opinion.
Amelie
Victor, times are changing and it is important to adapt. Privacy is really important now, especially with so much information being collected about us. Isabella, I agree, PrivacyLens sounds promising! 👍
Hans
Have you read about the lawsuit against Microsoft and sex toy sellers? What a twist! 😳 I wonder how this case will end. If the plaintiff wins, it could set a precedent for many other companies.
Giovanni
Hans, yes, this could be a big deal! 🏛️ By the way, back to the Apple advertising - I think they are going a little overboard with these creepy camera birds. But I admit, it is memorable! 🦅📱