Apple plans to launch the TV+ app on Android to expand the reach of its video streaming service.
TV+ on Android
Expanding the audience
Apple is looking for a lead engineer to develop a TV+ application and a sports application for the operating system Android. This means that the iPhone maker intends to bring its video streaming service to a competing smartphone platform in order to attract new users.
Job Conditions
The job description states that the specialist will lead the creation of new functions and developing an application that will be used by millions of people to watch television and sports content. Apple representatives declined to comment on this issue.
Marketing Strategy
This move indicates the company's intention to expand its share of the video streaming market. Apple is ready to temporarily abandon competition with Android in order to attract more users to its TV+ service. The company rarely develops software products for a competing platform.
Competition
The TV+ service, launched in 2019, is designed to compete with such giants as Netflix and Disney+. Apple has invested heavily in creating original content, but exact numbers of subscribers and revenue for the service have not been disclosed.
Potential audience
The Android operating system is installed on more than 3 billion devices worldwide, which opens up great prospects for attracting new TV+ viewers. At the same time, Apple has about 2.2 billion active devices, mostly iPhones.
Multi-platform
Apple has long been committed to making TV+ available on as many platforms as possible. There are already corresponding applications for smart TVs, Roku, Amazon streaming devices and game consoles. However, when TV+ launched, the company abandoned creating an Android app, but now it looks like it's time for a change.
Glossary
- Apple is an American corporation, manufacturer of personal and tablet computers, smartphones, audio players, and software.
- Netflix is an American streaming service, supplier of films and TV series.
- Disney+ is a streaming video service of the Walt Disney company.
- iPhone is a smartphone developed by Apple.
- Android is a mobile operating system from Google.
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Answers to questions
What is Apple doing to expand its share of the video streaming market?
How does Apple approach Android software development?
What is the purpose of launching TV+ on Android?
How many users have joined TV+ since launch?
Why is Android an important platform for TV+?
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Discussion of the topic – Intriguing news: Apple is working on a TV+ app for Android
According to the latest reports, Apple is looking for a talented engineer to create a TV and sports app for Android. This could mean the company is preparing to release its popular TV+ service on a rival smartphone platform.
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Алексей
Interestingly, Apple has finally decided to release the TV+ app for Android. Although it's a little late, it's better late than never. 🤷♂️
Мария
Yes, this is a good step on Apple's part. Now their content will be available to a much larger audience. I think this will help attract new users and increase the popularity of the service. 📈
Ян
I'm more interested in what new features they plan to add to the Android app. Perhaps something exclusive to this platform? 🤔
Ганс
Ha, Apple has finally admitted that Android is a serious platform that cannot be ignored. I think they've held on to their closed ecosystem for too long. 🙄
Владимир
I'm skeptical about this move by Apple. Why would they make an app for a competing platform? This could undermine their own ecosystem. Trends come and go, but Apple has always been true to its principles. 😒
Анна
Vladimir, I don’t agree with you. Apple must keep up with the times and expand its audience. This is a good marketing ploy that can bring them additional profit. 💰
Пьер
I agree with Anna. I'm an Android user myself and would welcome the ability to watch TV+ content on my phone. I hope the application will be of high quality and convenient. 👍
Сара
I was also waiting for this step from Apple. Their content is really good but was only available on a limited number of devices. Now they will have a chance to reach a new audience. 🎉