Apple Genmoji, “smart Siri” and OpenAI: AI conquers Cupertino at WWDC 2024

Apple has introduced a range of new artificial intelligence capabilities, called "Apple Intelligence", allowing devices to process text, images and perform various tasks using voice commands or text input.

Apple AI Innovations

Artificial Intelligence Technology

Apple has introduced advanced machine learning capabilities that will work for themselves devices to ensure data privacy. This requires powerful A17 Pro or M series processors. Semantic Index will use the user's personal information to a limited extent to improve the performance of applications. In the future, data may be stored in a “private cloud” without Apple access.

Meet Apple Genmoji the future of artificial intelligence in Cupertino

Smart Siri

The Siri voice assistant has become more advanced and can now understand natural speech, context of requests and perform complex tasks in applications. Siri has learned to search for information in photos, copy data from images, and paste them into web forms.

Meet Apple Genmoji the future of artificial intelligence in Cupertino

Content creation tools

New tools allow you to generate texts, create animated emoji (Genmoji) and edit images using Image Playground. The Photos app now has features for searching for objects and removing elements from photos.

Integration with ChatGPT

Apple has entered into an agreement with OpenAI that will bring ChatGPT 4 to iOS, macOS and iPadOS platforms as a chat bot to which can contact Siri if it is impossible to complete a task. The company plans to support other artificial intelligence models in the future.

Glossary

Apple is an American technology company, manufacturer of personal and tablet computers, audio players, smartphones, and software.
ChatGPT is a revolutionary artificial intelligence language model created by OpenAI to generate text based on queries.
OpenAI is an AI research company, developer of ChatGPT.
Siri is Apple's virtual voice assistant.

Answers to questions

How did Apple introduce its artificial intelligence features?

The company dropped the term "artificial intelligence" and instead used the name "Apple Intelligence" to refer to machine learning-based features. All AI capabilities will run on the devices themselves to maintain user privacy.

What new features has Siri received?

In iOS 18, Siri will be able to understand context and perform actions within applications, for example, take a selfie, find the right photos, copy information from images. Users will be able to communicate with it in natural language, both in text and voice format.

What new text and image capabilities are coming to Apple?

In the Mail app, users can ask Siri to write a message and customize its tone. Also added is the Genmoji function for generating reaction emojis and the Image Playground tool for creating and editing images.

How will Apple ensure data privacy when using AI?

All AI functions will be processed directly on the user's device to maintain privacy. However, there is a so-called “semantic index” that will collect personal data as needed for the AI to work.

What agreement has Apple entered into with the ChatGPT developers?

Apple has entered into an agreement with OpenAI, the creators of ChatGPT. As a result, ChatGPT 4 will be available on Apple devices later this year as a companion that Siri can turn to when unable to complete a task on its own.

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Discussion of the topic – Meet Apple Genmoji - the future of artificial intelligence in Cupertino!

2024-06-11

During WWDC 2024, Apple unveiled groundbreaking innovations in artificial intelligence, including smart Siri, Genmoji, and a partnership with OpenAI. The future is already here!

Vladislav Tsymbal
Vladislav Tsymbal Copywriter Elbuz

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