Adobe expands the possibilities of generative AI in video editing, introducing innovative tools for creating video content from text and images, as well as for enhancing existing video materials.
A revolution in video production
New horizons Firefly
Adobe announced a preview of future generative artificial intelligence tools for video processing. Among the novelties is a unique function that allows you to convert static images into video clips. It's an extension of the Firefly video model that Adobe first introduced this spring.
From text to video
In a new promo video, Adobe shows off footage created with a text description thanks to Firefly. This previously announced technology allows users to generate videos based on text queries. Users can customize the result using a variety of "camera controls" that simulate changing the angle, camera movement, and shooting distance.
Images come to life
Adobe has also introduced the function of converting static images to video. This innovation can generate video clips based on specific reference images. The company believes that this opportunity will become indispensable for creating additional video materials or filling gaps in production schedules.
Integration and Accessibility
Features for generating video from a text description or an image will appear in Firefly beta until the end of the current year. The video model of the Firefly family will be integrated into Creative Cloud, Experience Cloud and Adobe Express applications.
Extending Horizons
Adobe demonstrated several videos created using Generative Extend. This technology allows you to increase the duration of existing footage, similar to the Generative Expand tool for expanding image backgrounds in Photoshop. Although the exact release date of the new features has not been announced, the company promises to make them available to users by the end of this year.
Glossary
- Adobe is an American software development company
- Firefly - a family of generative AI models from Adobe
- Creative Cloud - a set of applications and services from Adobe for creative professionals
- Experience Cloud - Adobe's platform for managing the digital experience of customers
- Photoshop - a program for editing bitmap graphics from Adobe
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Answers to questions
What new generative artificial intelligence tools for working with video has Adobe introduced?
How does the function of creating video clips from static images work?
What is Generative Extend and how does it work?
When will the new generative AI tools for video become available?
What features does the function of generating video from text provide?
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Discussion of the topic – A revolution in video content: Adobe introduces an AI tool for turning text and images into video
Adobe has announced a new AI tool that allows you to create video clips from static images and text, expanding the capabilities of the Firefly video model. This innovation opens up new horizons in the creation and editing of video content.
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Oleksiy
Wow, Adobe surprises again! 🎥 These new video tools sound amazing. Imagine how much time this would save video makers!
Isabella
I agree, Oleksiy! I was especially interested in the function of converting images to video. This could be revolutionary for social media content creation 📸➡️🎬
Hans
Wondering how this will affect video quality? I hope that the AI generation will not lead to a loss of creativity and uniqueness 🤔
Oleksiy
Hans, I understand your concern. But I think it's just another tool in the hands of creative people. It can even stimulate new forms of creativity!
Sophie
I'm impressed with the Generative Extend feature! Imagine how this can help when there is a lack of footage 😍 Although it is interesting how smooth the transition between the original and generated video will be
Giovanni
All this sounds like some kind of sorcery 🧙♂️ I don't understand why complicate the process of creating a video with all these newfangled things. People used to make normal movies without all these AIs and everything was fine
Isabella
Giovanni, I understand your skepticism, but technology is evolving to make our lives easier. It does not replace creativity, but gives new tools for its expression 🎨 Imagine how many new possibilities this opens up for low-budget projects!
Mariusz
But I'm waiting when I can try these tools! 🚀 I wonder if they will be available in Adobe Express? This would make video production much more accessible to beginners