BMW offers M Adaptive Suspension as an additional option that can be activated after purchasing a car for a fee, despite the fact that the equipment is already installed at the factory.
BMW suspension
Unexpected discovery
Previously, it was believed that the M Adaptive Suspension in BMW cars was not a subscription option, unlike the company's attempts to introduce such a system for heated seats. However, it was recently revealed that this feature can be used on a subscription basis or activated after purchasing the vehicle.
Hidden Features
It turns out that M Adaptive Suspension, offered as an optional extra by BMW, is in fact already available on the relevant models. All necessary equipment is initially installed in the car. However, only those owners who are willing to pay additional funds can take advantage of this feature.
A new approach to options
The concept of paid options is not new to the automotive industry. Typically, this option involves the installation of additional equipment. But in the case of BMW, all the necessary components are already installed, even on those cars where the customer did not order adaptive suspension. In fact, the cost of this equipment is already included in the cost of production. However, only those buyers who are willing to pay extra can take advantage of it.
Disclosure
This was made public by a Reddit post announcing that BMW Slovenia is offering the M Adaptive Suspension for 30 euros per month by subscription. A BMW North American representative later confirmed that this option is indeed installed at the factory and can be activated later at the customer's request.
BMW Official Position
According to a company spokesperson, the adaptive suspension is available through the Connected Drive store in the US, but is not a subscription mandatory. The option can still be ordered when purchasing a car, but it can be added through the store to certain models that did not originally have this feature. Customers are given the opportunity to try it free for a month, after which they can choose a monthly or annual subscription, or purchase it forever for a one-time fee of $500.
Results
Thus, when purchasing a BMW car with the option to install M Adaptive Suspension, this option is already physically present in the car . However, access to it is limited. The cost of the equipment is already included in the price of the car. The adaptive suspension is activated by changing the software settings. With a one-time fee of $500 for permanent use of the adaptive suspension, the owner is essentially paying to unlock the equipment they already have.
Glossary
- BMW is a German manufacturer of premium cars and motorcycles
- M Adaptive Suspension - adaptive suspension from BMW that improves handling and comfort
- Connected Drive - BMW online store for activating additional vehicle functions
- Reddit is a popular web forum and news sharing platform
- BMW Slovenia is the division of BMW responsible for sales in Slovenia
Links
Answers to questions
What is BMW's M Adaptive Suspension and how does it work?
How can I activate M Adaptive Suspension after purchasing a car?
Why BMW equips M Adaptive Suspension on all cars, even if optional not ordered?
How much does it cost to activate M Adaptive Suspension and what payment options are available?
Is BMW's practice with M Adaptive Suspension unique in the auto industry?
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Discussion of the topic – BMW M: Adaptive suspension as a subscription option
The article reveals BMW's surprising practice of making M Adaptive Suspension available as a subscription option, contrary to the company's previous statements.
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Luca
Wow, what a twist! BMW now offers adaptive suspension as a subscription? I wonder how this will affect the prices of their cars in the future. 🤔
Sophia
Yeah, Luca seems to be a new trend in the auto industry. Although, to be honest, I'm a little confused by the idea of paying for something that's already installed in my car. It's like buying the full version of the game after the demo version. 🎮
Pierre
Sophia, I agree! It's like buying a house and then being told you have to pay extra to use the second floor. But on the other hand, maybe this will reduce the initial cost of cars? 🏠💰
Klaus
Nonsense! All this is just a way to pump more money out of us. In my time, a car was sold as a whole, not in parts. These newfangled ideas only make life more difficult.
Isabel
Klaus, I understand your frustration, but let's look at it from the other side. Perhaps this gives more flexibility to buyers? Not everyone needs all the features at once, but you can try it and decide if it's worth it. 🚗💡
Luca
Isabel, good idea! Plus, if you plan to sell the car in a couple of years, you can activate all the features before selling to increase the price. Clever on BMW's part, if a little tricky. 😏
Sophia
Do you know what surprises me? That it's only $500 for ongoing use. Considering BMW prices, this even seems reasonable. Maybe this is how they test the market? 🧐💼
Pierre
Sophia, you're right! Compared to other BMW options, it's not that expensive. I wonder if they will extend this model to other functions? Imagine if you could activate additional engine power on demand! 🚀