As part of the promotional campaign for the film States Uprising, A24 used artificial intelligence-generated images showing post-apocalyptic scenes from various US cities. However, none of these scenes were shown in the film itself, which caused dissatisfaction among viewers.
States in Rebellion
Advertising campaign with AI images
Five advertising posters for the film "States in Rebellion" from A24 studio show apocalyptic scenes in iconic American cities engulfed in conflict: a giant ball among the smoking ruins of Las Vegas, a floating artillery installation on a lake near Los Angeles, boats with refugees on the river in Chicago, and so on. These images hint at large-scale destruction of famous landmarks, but nothing of the kind is shown in the film itself.
Negative reaction from viewers
Many viewers criticized the use of images created by artificial intelligence, pointing out the discrepancy between the promotional materials and the content of the film. In the comments under the studio's Instagram post, fans expressed dissatisfaction, noting that the studio was "selling a film that doesn't exist." Inaccuracies in the depiction of objects were also criticized, for example, the Marina Towers in Chicago are shown on opposite sides of the river, although in reality they are located on the same bank.
Studio Explains
An A24 spokesperson explained the use of AI imagery as a desire to "help viewers better imagine the nationwide impact of a fictitious war." According to him, the images are inspired by the plot of the film and are intended to create a dystopian atmosphere around famous cultural monuments.
The film's success at the box office
Despite the scandal with promotional materials, the film "Rise of the States" directed by Alex Garland had a successful start at the box office, collecting a studio record $25. 7 million. The film tells about the events of the American Civil War, starring Kirsten Dunst, Wagner Moura, Cailee Spaeny and other famous actors. From April 11, the film is available in Ukrainian cinemas.
Glossary
- A24 is an independent film company specializing in the production and distribution of films of various genres.
- Alex Garland is a British director, screenwriter and writer, known for the films "Ex Machina", "Insomnia" and others.
- Kirsten Dunst is an American actress, Emmy Award winner, known for her roles in the films “Spider-Man”, “Stephen Hawking’s Universe”, “Melancholia”, etc.
- Wagner Moura is a Brazilian actor, best known for his role as Pablo Escobar in the TV series Narcos.
Links
Questions answered
What is an AI image advertising campaign?
How were AI images featured in the ad campaign?
How have viewers responded to the use of AI images in advertising?
How did the studio explain the use of AI images?
Did the use of AI images in advertising affect the box office success of a film?
Hashtags
Save a link to this article
Discussion of the topic – A24 created post-apocalyptic posters using neural networks for “Rise of the States”
Film production company A24 used neural networks to create five unusual posters for the film “Rise of the States,” depicting post-apocalyptic scenes in American cities engulfed in war. Although these epic battles are not shown in the film itself, the posters are intended to better convey the atmosphere of the conflict.
Latest comments
15 comments
Write a comment
Your email address will not be published. Required fields are checked *
Андрей
Interestingly, none of these post-apocalyptic scenes on the posters were shown in the film! It seems that marketers have greatly exaggerated the scale of destruction. 🤔
Елена
Yes, the filmmakers decided to embellish reality a little. Although floating weapons installations in Los Angeles sound very intriguing! 🚢⚔️
Павел
I think using AI to create posters like this is overkill. Why deceive the audience? I'm sure the film is already interesting! 🎥
Мария
I agree, such posters create false expectations. But on the other hand, they attract attention and make you think about the plot of the film. 🧐
Виктор
Eh, again Hollywood marketers want to amaze everyone with the scale of destruction. But the end result is an ordinary story about war and survival. I hope the film still turns out to be interesting! 💥
Ганс
As a true German, I do not approve of such marketing gimmicks. They mislead and disappoint viewers. It would be better to focus on the quality of the script and acting! 😠
Франсуа
Oh, those Hollywood posters! They are like good wine - aromatic and attractive, but do not always correspond to the taste of the film itself. 🍷 I'm looking forward to watching it though!
Пабло
I love this idea of post-apocalyptic scenes! Even if they were not shown in the film, they make the fantasy work to its fullest. 💥🌆 ¡Muy emocionante!
Анжела
Hi all! For that matter, I think that AI posters look quite stylish and impressive. 👌 Even if they don’t quite correspond to the real film, they still catch your eye!
Карл
Bah! All these newfangled trends using AI in cinema are complete nonsense! 🙄 In our time, films were made without any neural networks, and no matter, the films turned out great. Bullshit!
София
Oh, this old Karl, always dissatisfied with everything! 😄 But I believe that the use of AI in the film industry is a progressive step. Although not always successful, it is an interesting experiment!
Лукаш
I am a Polish patriot, and I like films like this about war and destruction! 💪 The posters may be slightly embellished, but they perfectly convey the atmosphere and make the heart beat faster.
Оксана
As a Ukrainian, I can't help but notice the fact that one of the posters shows refugees on boats. 🚣♀️ A very relevant and painful topic for our time...
Джузеппе
Hey guys! Let's not forget that cinema is the art of illusion. 🎥 Even if these posters don’t quite correspond to reality, they make us dream and fantasize. This is great, isn't it?
Карина
I think the filmmakers just wanted to attract as much attention to their project as possible. 👀 And posters with spectacular war scenes are a great way to hook viewers. Well, whether to be disappointed or not is everyone’s personal choice!