Samsung will use 200 Galaxy S24 Ultra smartphones for a revolutionary broadcast of the opening ceremony of the 2024 Olympic Games in Paris, using sports boats on the Seine River to provide unique camera angles supported by additional 5G antennas.
Unique report
Groundbreaking TV broadcast
South Korean tech giant Samsung is preparing to make a major contribution to the opening ceremony of the 2024 Summer Olympics in the French capital. The company will deploy over two hundred flagship Galaxy S24 Ultra smartphones to organize an innovative online broadcast of this grand event. The devices will be placed on the bow and stern of 85 vessels, which will be paraded along the Seine River by more than ten thousand athletes from all over the world.
Thanks to the unique capabilities of the latest Samsung flagships, viewers from all over the world will be able to watch the opening ceremony of the Paris Olympics from never-before-seen angles. An advanced optical image stabilization system will help prevent blur when shooting on boats rocking from the waves. This is a kind of testing of devices under extreme conditions, the results of which can be assessed live.
Unprecedented broadcast infrastructure
A large-scale 5G network will be deployed in Paris to ensure uninterrupted broadcasting. Leading French telecommunications operator Orange will install more than a dozen additional base stations along the entire route of the ships. This will ensure a stable signal for each of the flagship Samsung smartphones used as cameras. In addition, special measures will be taken to protect against possible weather disasters, such as strong winds and heat.
Unusual promotion
It is worth noting that such creative marketing campaigns are not new for Samsung . Thus, in March of this year, several Galaxy S24 Ultra smartphones were sent into the stratosphere, from where they took unique photographs of the Earth.
Glossary
- Samsung is a South Korean technology corporation, one of the largest manufacturers of electronics and household appliances in the world.
- Galaxy S24 Ultra is Samsung's 2024 flagship smartphone, equipped with advanced cameras and optical image stabilization.
- Orange (formerly France Telecom) is France's largest telecommunications operator, providing additional 5G broadcast infrastructure deployment.
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Questions answered
How is Samsung going to participate in the 2024 Olympics opening ceremony?
What role does Orange play in this event?
What measures will be taken to ensure quality shooting?
Why is this event a test of sorts for the Galaxy S24 Ultra?
Is this the first time Samsung has used an unusual advertising campaign?
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Discussion of the topic – Opening of the 2024 Olympics in Paris: Samsung organizes broadcast using 200 Galaxy S24 Ultra smartphones
Samsung will be part of the opening ceremony of the 2024 Olympic Games in Paris, organizing a unique broadcast using more than 200 Galaxy S24 Ultra smartphones along the Seine River.
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Алексей
This is a very cool marketing move from Samsung 🔥 I'm looking forward to the opening ceremony of the 2024 Olympics to watch the broadcast using 200 Galaxy S24 Ultra smartphones! 😎
Анна
Yes, it will definitely be amazing! 🤩 I can imagine what incredible shots will be obtained when 10,500 athletes sail along the Seine on 85 boats, and phones will broadcast them from all angles. Samsung's innovative approach deserves applause! 👏
Виктор
I couldn't agree more with you guys. This is a truly extraordinary idea from Samsung. Using your flagship Galaxy S24 Ultra smartphones as mobile cameras to broadcast such a large-scale event is simply genius! 🤯 Plus, optical image stabilization capabilities should provide a clear picture even when shooting on rocking boats.
Грегор
Ha, but I doubt that this Samsung idea will work. 🤔 Can you imagine what will happen if it suddenly rains or a strong wind rises? Phones will definitely not withstand such conditions. Besides, wouldn't a crowd with cell phones in front of their eyes disturb the audience? This all looks like another strange way for Samsung to promote itself, and not a practical solution for broadcasting. 😒
Мария
Gregor, I understand your doubts, but Samsung clearly thought of all the details. Their message states that they will take measures against possible winds and heat. 🌡️ And additional 5G antennas from Orange will ensure stable broadcasting. So I think they can handle any weather surprises! 💪
Франсуа
I think this is a great marketing strategy for Samsung! 🤩 In addition to the incredible broadcast of the opening ceremony, they will also demonstrate the capabilities of their flagship smartphone Galaxy S24 Ultra to millions of viewers around the world. I'm sure phone sales will skyrocket after this! 🚀
Джованни
I also think that Samsung is doing a very wise thing. Such a broadcast will be a kind of test of the Galaxy S24 Ultra in extreme conditions. 💯 If smartphones cope and show excellent shooting quality, this will be the most powerful advertisement of their characteristics. Besides, isn't it great to watch such a large-scale event from several angles at the same time?
Ханна
I agree with you guys! Samsung staged a real technological performance. 🤩 But this is not the first time they have done something like this: in March, several Galaxy S24 Ultra phones photographed the Earth from the stratosphere. Apparently Samsung marketers have no limits to their creativity! 😆