10 Important Online Store Pages You Need to Create!
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Anna Voloshko
Copywriter Elbuz
What main pages should be on the website of any online store? Have you ever searched for something on the Internet and found yourself on a page where it is simply impossible to find the information you need? We've all been there! But imagine an online shopping site where every page is the right step in the journey to checkout? Each page gently guides you by the hand through types and ranges of products, customer reviews, delivery information and contact details. It’s as if the site itself knows what exactly interests you! You are pleased and interested, you smile and continue your journey through the comfort site...
Glossary
- Online store: an electronic platform that allows users to buy goods and services via the Internet.
- Page: A portion of a website that contains information and is intended to be viewed by the user.
- Efficiency: the ability to achieve goals with minimal expenditure of resources.
- Ease of use: A metric that measures the level of comfort and satisfaction users have when interacting with a website.
- About: A page containing information about the history, goals and values of the company.
- Blog: A section of a website that regularly publishes articles, news, and other information related to business topics.
- Loyalty program: a reward system offered by an online store to its regular customers for participating in the program and making purchases.
- Payment and delivery: a page that provides information on possible methods of payment for goods and services, as well as delivery methods and terms.
- Exchange and return: page containing information about the rules, terms and conditions of exchange and return of goods.
- Contacts: A page that provides company contact information, such as address, phone, and email, to communicate with customers and potential customers.
- Promotions and discounts: a page where users can find information about current promotions and special offers of the online store.
Required pages on the online store website
All the efficiency and convenience of an online store is built on the basis of several key pages. Of course, the home page, product catalog and product cards are the most important elements, but additional pages also play a significant role in increasing efficiency and customer satisfaction.
One of the main pages is the "About Us" page. Here you can tell everything about the company, its history, operating principles and the benefits that you offer to your customers. This page is your brand's calling card and can have a significant impact on a buyer's decision.
Another equally important page is “Delivery and Payment Terms”. Here you need to take into account all possible delivery options, timing and cost, so that customers can clearly evaluate how attractive the conditions you offer are. A detailed description of the payment process and security guarantees will also make your online store more attractive to customers.
Don't forget about the "Contacts" page. Here you need to indicate all the available ways to contact your company so that customers can ask questions or solve problems. Providing a physical address and location map will help establish trust with your brand.
Another necessary page should be on your website - “Privacy Policy”. Here you can explain what data you collect and how you process it. This will help customers feel more confident and secure when working with your store.
"FAQ" (Frequently Asked Questions) is a great way to provide customers with the information they need! Collect the most frequently asked questions and prepare detailed and understandable answers to them. This will help customers easily find the information they need without any extra effort.
Customer “testimonials” can also be a powerful persuasion tool. Place positive customer reviews on your website and make it possible to leave new reviews. This will serve as proof of your reliability and quality of the goods or services offered.
In addition to the above pages, it is recommended to add a “Promotions and Discounts” page with a list of all current offers and discounts on products. This will attract even more attention from visitors and, perhaps, push them to purchase.
Don't forget about the Site Map page. It will help visitors easily navigate and quickly find the information they need on your site.
What needs to be remembered is that these pages should not be filled out only formally or haphazardly: they should be informative, easy to navigate, original and attractive to potential buyers!
So, the main pages on the online store website:
- Home page
- Product catalog
- Product card
- About us page
- "Delivery and Payment Terms" page
- "Contacts" page
- "Privacy Policy" page
- "FAQ" page "
- "Reviews" page
- "Promotions and discounts" page
- "Site map" page
These core pages will help your online store become more efficient and user-friendly. You, as the owner of an online store, try not to miss the opportunity to regularly provide useful information and comfortable conditions for your customers.
About the company: tell your customers about your online store!
When you launch your online store, you need to create a page on which you can competently present your company to customers. "About" or "About Us" sections are places where you can tell site visitors a brief history of your business and introduce them to you. Be sure to include what products you sell, what your accomplishments have been, and how you are different from others.
When writing text for the About page, try to be concise and informative. Nobody will read the tomes, so formulate your ideas clearly and specifically. If your online store is new and you don't have a lot of stories and achievements yet, talk about your business values. Give examples of what motivated you to create an online store and what specific products or services you want to provide to your customers.
For example, if you sell products exclusively of Ukrainian origin, indicate this, as this is very important for many buyers! Share with them your principles and the opportunities that only you can provide them.
Use keywords to highlight the importance of your online store. Indicate that your assortment is based solely on quality products offered at a competitive price. Remember: these theses will become your arguments in favor of why it is worth buying from you!
Tips and tricks:
- 👉 When creating a page " About the company" be concise and informative. - 👉 If your online store is new, tell us about the values of your business. - 👉 Highlight the features of your store, such as the Ukrainian origin of goods. - 👉 Use keywords to highlight the benefits of your online store.
Why do you need an "About" page?
Your About page is the first impression your website visitor gets about your brand. It plays an important role in establishing trust and persuading a customer to buy or service from you. This is a place where you can share the story of your business and why your online store is the best choice.
When a customer sees that your online store is based on the principles of quality and uniqueness, they will want to learn more about your products. An About page lets customers know what your values are and what amazing product or service you offer.
Benefits of an About Page
Establishing Trust
When Visitors learn more about you and your company, they begin to trust you more. They see that your business has clear values, achievements and distinctiveness, which creates confidence in your reliability.
Uniqueness and features
By showing visitors your uniqueness, for example, the Ukrainian origin of goods, you attract those who need it need to. This helps set you apart from your competitors and convince customers to choose your online store.
Selling Points
The About page provides an opportunity to highlight the key benefits of your business. By showcasing your accomplishments and uniqueness, you highlight the reasons why customers should choose you over your competitor.
🔥 Best Practices: How to Create an Effective About Page?
To make sure your About page is as effective as possible, follow these guidelines:
- Keep it concise and informative. Users will not read long and complex texts.
- Use simple language and explain terms that may not be clear to customers.
- Keep the page current and update it regularly with new achievements and stories of your brand.
- Use visual elements such as images and videos to complement your text and make your page more engaging.
- Include contact information so customers can easily contact you if they have questions or concerns.
Conclusion: Follow best practices when creating your About page!
So, creating an “About the Company” page is the main step in developing your online store. Don't neglect the opportunity to talk about your brand and convince customers of your uniqueness! Be concise but informative, use visual elements, and update the page regularly to create a good impression on site visitors.
For more information on developing your online store and attracting customers, read our article: How to blog online store?
Blog: a source of traffic and useful information for an online store
One of the main elements of a successful online store is the presence of a blog. A blog not only drives additional traffic to your site from organic search, but also turns it from just a place to sell products into a source of useful information for users. Blogging may require the help of copywriters, but the results are worth the effort because a blog is an opportunity to provide your customers with so much more than just products!
Increasing traffic and attracting users
A blog is a powerful tool for attracting additional traffic to your online store. Imagine that every blog article is a new opportunity to appear on the first pages of search results and attract even more new users from organic search.
In addition, a blog provides potential customers with valuable information about products, as well as useful tips and tricks. If your blog contains high-quality and relevant articles, users will be more trusting of your company and will be interested in purchasing.
Transformation from a place of sale into a source of information
An online store blog is an opportunity to interact with users efficiently and help them choose the right product. Imagine that your blog has become a place where users find answers to all their questions, get useful tips and learn about new trends. As a result, they become loyal customers and recommend your store to their friends and acquaintances.
Prospects for an Online Store Blog
A successful online store blog provides invaluable benefits! Regularly updating your blog helps build customer loyalty and ensures repeat sales. In addition, a blog is an excellent tool for promoting new products, holding promotions and disseminating information about the loyalty program.
Successful Examples
Some companies are already successfully using blogs to attract and retain customers. One such example is the online store "Fashion Lab", which regularly publishes articles about fashion trends, style and choosing the right clothes. Thanks to this, Fashion Lab attracts new clients and maintains the interest of existing ones.
Questions to Consider
- What article topics will be of interest to your potential clients?
- How can you use a blog to promote new products and promotions?
- Are there any specific topics in your online store that customers would like to know more about?
Loyalty program: increasing interest and sales
Having studied the role of a blog in an online store, we must not forget about the importance of the loyalty program. Your blog can be a great place to advertise and talk about the benefits of a loyalty program. By offering users the opportunity to accumulate bonuses and receive discounts, you not only increase their interest in your store, but also encourage frequent purchases!
Conclusion: Use your blog as a source of traffic!
An online store blog is one of the powerful tools for attracting traffic, providing valuable information to the user and increasing customer loyalty. If you want to create a successful online store, don't forget about blogging and its importance for your business!
"A blog should be interesting, useful and relevant to the audience! Only in this way will it be able to attract new users and retain old ones." - Online sales expert Steven Johnson, USA
Use a blog in your online store to create a strong connection with users, provide useful information and increase sales!
Loyalty program: we create attractive conditions for customers!
How to attract and retain customers in an online store? One of the effective tools in such a situation is loyalty program. Having a special page on your website dedicated to the loyalty program will help you offer users attractive conditions and significantly increase their motivation to make purchases.
Why do you need a "Loyalty Program" page?
A page dedicated to the loyalty program is necessary to describe to customers what the program is about and how they can participate in it. This is the place where you can detail all the benefits that users will receive by joining your loyalty program.
Dedicating a separate page allows you to present all the conditions of participation with maximum detail and clarity. This is important for attracting new customers, as well as maintaining the incentive of active users. An attractive loyalty program makes it more likely that customers will participate.
Attractive conditions and benefits
On the "Loyalty Program" page, you must describe in detail all the conditions for joining the program. Pay attention to such important aspects as:
Bonuses and privileges
Tell us what bonuses and privileges await users who become members of the loyalty program. These could be discounts on purchases, gifts, free shipping or exclusive offers.
Savings system
Explain how the savings system works in a loyalty program. What points or bonuses customers can accumulate and how they can use them.
Offer Personalization
Emphasize the ability to offer customers personalized offers and promotions based on their preferences and previous purchases.
Special Promotion Notifications
Make sure users know they will receive information about special promotions and offers related to the loyalty program.
Participation in competitions and sweepstakes
If the loyalty program includes contests or sweepstakes, tell us in detail and describe the rules of participation.
Examples of successful loyalty programs
Before you create your own loyalty program, it is useful to study examples successful companies. Here are some examples of the possibilities that creating a loyalty program can offer:
Zappos
One of the most successful loyalty programs in online retail. Customers can receive free shipping and returns, participate in sweepstakes and receive numerous bonuses and privileges.
Sephora
The Beauty Insider loyalty program helps the company retain customers by offering free samples, exclusive offers and participation in elite program categories.
Starbucks
The company allows its customers to collect points that can be redeemed for free drinks or food, and also offers affiliate programs with other companies.
Benefits of a loyalty program for business
Creating a loyalty program has its advantages for an online store:
Increased sales and likelihood of repeat purchases
A loyalty program increases customers' motivation to shop at your store and also increases the likelihood of their repeat purchases.
Customer retention and churn reduction
Thanks to the benefits and bonuses of the loyalty program, customers are more willing to remain your regular customers and are less likely to turn to competitors.
Increasing loyalty and trust
A loyalty program helps you strengthen your connection with your customers, increase their level of trust in your store and create a sense of belonging.
Internet acquiring: a simple and convenient payment method
Do you want to improve your loyalty program and offer customers even more convenience? We recommend that you familiarize yourself with the possibilities of Internet acquiring. It allows you to quickly and securely accept payments online, which is especially important for online stores.
✔️ Help: Internet acquiring is a method of receiving payments of your clients on the website through a payment system such as Visa, Mastercard or others. It simplifies the payment process for your audience and increases customer trust in your company.
When creating your loyalty program and corresponding website page, be inspired by best practices and tailor the conditions to the expectations and needs of your audience. A successful loyalty program will help you attract and retain more customers, increase their loyalty and improve the performance of your online store.
Conclusion: Create an Attractive Loyalty Program!
Creating a page dedicated to the loyalty program will help you attract and retain customers in your online store. By offering attractive conditions and lucrative bonuses, you increase the likelihood of repeat purchases and increase the loyalty of your customers.
Don't forget to analyze and improve your loyalty program based on facts and expert opinions. Keep in mind that loyalty programs can vary significantly depending on the business and audience. Experiment and adapt your program to make it as effective as possible for your online store!
Payment and delivery: convenient and fast process!
When it comes to online shopping, simplicity and transparency in the payment and delivery process are critical. Buyers want to be sure that the store offers a variety of convenient payment methods, as well as reliable and fast delivery conditions for goods. In this section, we will talk about the need to have an informative and detailed page dedicated to payment and delivery on your online store.
Variety of payment options
So, let's get started! It's no secret that the main aspect of any online store is convenient and secure payment methods. You should pay special and close attention to developing a page that details all the available payment methods on your site.
Payment by card
One of the most popular payment methods is using bank cards. Indicate on your page that the online store accepts payments using major payment systems such as Visa, Mastercard, Maestro and others. Indicating the logos of these payment systems will help buyers feel confident in the safety of transferring their money.
Internet acquiring
To meet the diverse needs of customers, it is necessary to have integration with various Internet acquiring services. It doesn't matter whether you work with Yandex.Kassa, Robokassa, LiqPay, WebMoney or other payment services, indicate them on the payment page and inform buyers about their options. Place service logos on the page so that customers can easily choose the one that is most convenient for them.
Bank transfer
If your store offers payment via bank transfer, please provide your details. This is important for those buyers who prefer to make payments using a regular card or IBAN account. In this case, it is recommended to indicate if a commission is provided for any type of payment. This information will help customers be aware of all the details and avoid misunderstandings.
Variety of delivery methods
Once the buyer has placed an order, it is necessary to provide him with the most informative and a clear page about the methods of delivery of goods. Below we'll outline a few important aspects to consider when designing your page.
Postal operators
If your online store cooperates with several postal operators, be sure to indicate all terms of use for each of them. This will greatly help customers make an informed choice of delivery method. Indicate the estimated price and delivery time for each operator, as well as information about the possibility of cash on delivery.
Courier Delivery
If your online store offers courier delivery, be sure to indicate the geographic area in which it is available. Tell us about delivery times and conditions associated with this method of receiving goods. Below we will provide you with a short story from one of our clients that captures the essence of fast delivery.
Real life story
A few months ago, one of our clients, Irina, placed an order in an online store. She was delighted with the wide selection of products and the ease of ordering. Irina decided to use courier delivery to receive her purchase at a convenient time. And you know what? The courier arrived the very next day! Irina was pleasantly surprised by the speed and quality of service. As a result, Irina became a regular customer of our store, thanks to the comfortable payment process and fast delivery.
Key Points for Successful Payment and Delivery
It is important to remember that each online store is unique, and its payment and delivery page must be tailored to your specific needs and requirements of the target audience. Below is an overview list of "must-have" items that are best included on this page:
- A detailed description of all available payment methods.
- Logos and links to online acquiring services you work with.
- Details for bank transfer, if such an option is provided.
- Terms and conditions of delivery for each postal operator.
- Information about courier delivery, including geographic availability.
- Possibility of cash on delivery.
- Success stories and positive customer reviews about your store.
- Phone numbers or email addresses for customer support where customers can ask questions.
"The best results for payment and delivery are wide smiles to your customers and wishes for prosperity! " - Expert in the field of creation and promotion of online stores Erik Nilsson, Sweden
🔥 Review: what to do and what not to do?
What to do ✔️ | What not to do ⛔ |
---|---|
Expand all available payment methods on your site. | Do not hide detailed information about payments and delivery. |
Develop a convenient and informative payment and delivery page. | Avoid providing unclear information or incomplete terms. |
Ensure fast and reliable delivery of goods. | Don't forget to update your shipping information on the page. |
Indicate logos and links to all Internet acquiring services with which you work. | Don't limit yourself to just one payment or delivery method. |
Maintain flexibility in your payment and shipping options. | Don't forget to add success stories and positive reviews to the page. |
Conclusions: make payment and delivery convenient and fast!
Ultimately, choosing the right payment and shipping methods for your online store largely depends on the preferences of your target audience. Remember - the more options you provide to your customers, the greater your chances of successful sales!
Now that you understand the importance of payment and shipping information on your online store site, don't wait to complete this page! Make sure that it is easy and convenient for your customers to place orders and receive their purchases. Ultimately, this will help increase store efficiency and create a more positive customer experience!
For the best experience for your customers, pay attention to all the details so that they can enjoy the convenience of shopping in your online store. Good luck!
Exchange and return conditions - a guarantee of buyer confidence!
On the way to purchasing from an online store, customers may have concerns and doubts. What if the product doesn't fit correctly or is defective? To reassure potential buyers and minimize their risks, exchanges and returns are an integral part of your website. Here you need to describe in detail all the conditions under which the buyer can safely exchange or return the product.
Product exchange is your step towards customer trust
When a customer receives the wrong size of clothing or a product with an unexpected defect, the need for an exchange arises. Describe your exchange policy and indicate the time frame within which the buyer can claim a replacement product. Make the exchange procedure as simple and convenient as possible:
- Divide products into categories to simplify the exchange process.
- Indicate which items can be exchanged and provide a list of their characteristics.
- Describe how a customer can get a new product or return an old one.
- Specify the manager’s deadlines for registering the client’s desire to exchange goods.
Returning goods: customer rights and legal protection
In the event that the goods are unfit for use, the buyer has the right to return them. By describing your return policy, you make the customer feel protected and confident in their purchase:
- Specify how long the customer has the right to return the item after receiving it.
- Explain the return procedure, including the need to preserve packaging and paperwork.
- Explain what costs the buyer must bear when returning the goods.
Quality Assurance: Protecting Customers' Interests
If your products come with a warranty, please provide all required details on the Exchange & Returns page. Having a warranty gives customers a sense of confidence and comfort in their purchase:
- Describe what items are included in the warranty period and exactly what they cover.
- Explain how the procedure for providing warranty services occurs.
- Specify how to contact technical support or service center.
Law and protection of consumer rights
To confirm your competence and trust from clients, you can refer to the Law of Ukraine "On the Protection of Rights consumers", indicating the obligations that implement this law. This way, you help customers feel more protected:
- Pay attention to the guaranteed rights of customers under the law.
- Explain how these rights are exercised in your online store.
- Indicate that the client can contact the consumer protection society or other protection authorities in case of violation of his rights.
Conflict reduction: transparency and openness
Clearly describing the terms of the exchange and returns, you can avoid confusion and conflicts with customers. Do not forget that a well-thought-out exchange and return policy is not only a step towards customer trust, but also a desire to improve the efficiency of your online store.
Good to know! Every year, almost 30% of online shoppers suffer financial losses due to incorrect exchange and return policies. Building a reliable and flexible system for customers helps increase loyalty and repeat purchases in your store!
🔥 Review: table of exchange and return conditions
What to do ✔️ | What to avoid ❌ |
---|---|
Specify the terms of exchange and return in an accessible form. | Hide information about the exchange and return policy. |
Introduce a simple exchange and return procedure for the convenience of customers. | Create complex requirements and deadlines for product exchanges and returns. |
Maintain customer trust by describing their rights under the law. | Provide false warranty and return information. |
Pay attention to the procedure for providing warranty services. | Missing important details during the exchange and return process, creating confusion. |
Use clear, understandable language when describing terms and conditions. | Leaving the client in the dark regarding the exchange and return procedures. |
The “Exchange and Return” section is key to building customer trust in your online store. A clear and transparent exchange and return policy allows customers to feel confident and comfortable. Don't forget that flexible exchange and return conditions can significantly increase customer loyalty and propel your business to the next level!
Contacts: how to contact us?
Our contacts are an important page of our online store that brings together all the necessary information to contact us. We care about the comfort of our customers and strive to ensure easy and fast communication with us. In this section we will present various communication channels in order to be as convenient and accessible as possible for our customers.
Available communication methods
We offer a variety of communication methods to ensure we are always in touch with you. Choose the most convenient communication method for you:
- 📞 Phone: We provide several contact phone numbers for various requests. Our experienced and friendly staff is always ready to answer all your questions and help solve any problems.
- 📧 Email: Send us an email to the email address provided. We try to promptly respond to all requests as soon as possible.
- 💬 Chat: We offer online chat for quick communication with us. Just click on the chat icon and our operators will answer all your questions online in real time.
- 📱 Messengers: We are also available in popular instant messengers such as WhatsApp, Viber, Telegram. Just add us to your contacts, and we will be in touch with you in a messenger convenient for you.
- 🌐 Social Media: You can follow us and connect with us through our official social media pages like Facebook, Instagram, Twitter. We regularly publish interesting information about new products, promotions and special offers.
Find us easily!
We also make it quick and easy to find us if you want to visit our offline store. To do this, we provide the store address and label on Google Maps. This way you can quickly and accurately find us if you prefer to make a personal purchase.
Place the "Contacts" section in the header
For the convenience of our clients, we recommend placing a link to the "Contacts" section in the header of our site. This way, customers won't have to search all over the site for our contact information. Everything they need to contact us will be collected in one place.
We pride ourselves on providing easy and convenient communication with our customers. No matter which method of communication you prefer, we are always ready to help you!
🔥 Overview table: how to ensure effective communication with us?
Variations ⚙️ | What to do ✔️ | What not to do ⛔ |
---|---|---|
Telephone | Call work hours | Overload the phone with calls after hours |
Write clear and specific messages | Send spam or unclear messages | |
Chat | Be polite and clear in your requests | Abuse or insult chat operators |
Messengers | Leave messages at a time convenient for you | Expect instant responses at a later time |
Social networks | Follow news that interests you | Leave negative comments or spam in messages |
Our contact section is designed to make it easy and quick for our customers to contact us. Do not hesitate to contact us, we will be happy to help and answer all your questions!
Promotions and discounts: surprise your customers and increase sales! 💥
If you want to attract the attention of customers and increase sales in your online store, then create a separate page dedicated to promotions and discounts. In this article we will tell you about the importance of this page and give tips on how to correctly format information about your promotion.
Authority and attractiveness of promotions
Promotions and discounts are a powerful marketing tool. They not only attract the attention of customers, but also help maintain customer loyalty and attract new ones. After all, who doesn’t want to buy their favorite product or service at a better price? Promotions encourage customers to make a purchase and create a feeling of incredible benefits.
Creating a "Promotions and Discounts" page
On the promotions and discounts page you can tell in detail about all the current offers of your online store. Users can easily find information about current promotions and discounts, as well as get all the necessary information to take part in them.
A good and clearly formatted promotions and discounts page can be your golden tool for attracting customers. You need to provide as much information as possible so that they are confident in the relevance and attractiveness of the offers.
What should you put on your promotions and discounts page?
Description of the promotion
Tell us in detail about all the conditions of the promotion - terms, methods of participation, required actions and rewards. Be specific and clearly describe all requirements.
Images and videos
Visual materials significantly increase the attractiveness of a promotion. Provide high-quality photographs or videos that demonstrate the products or services offered in the promotion.
Uniqueness and limitedness
Emphasize the uniqueness of the offer and its limited time or quantity. This will create a sense of urgency and make users respond faster.
Helpful Tips and Tricks
Tell customers how to use a purchase or service so that they fully appreciate the benefits of the product or service.
Customer Reviews
Show positive reviews and recommendations from other customers who have already taken advantage of the discount or promotion. This will increase the credibility of your offer and a motivating factor for buyers.
Promotion rules
Explicitly state all the rules and conditions of participation so that there are no misunderstandings or financial disputes with clients.
Don't forget to refresh the page!
The promotions and discounts page should always be up to date. Update information about current promotions and delete information about those that have already ended. This will help avoid misunderstandings and disappointment for buyers who may be expecting promotions but not finding them.
Best practices for creating a "Promotions and discounts" page💥
To create the most effective promotions and discounts page, we recommend using the following approaches:
- Unique Design: Create an attractive and aesthetically pleasing page design. Use bright, eye-catching colors and attractive images of your product or service.
- Clear and easy-to-read description: Write in simple language and structure the information in such a way that it is easy to understand and accessible to even the most non-technical user.
- Links to promotional items: Include direct links to promotional items or services so customers can quickly navigate to selection and purchase.
- Contact Information: Provide contact information for your support team so your customers can ask questions and receive assistance related to the promotion.
🔥 Review: best practices of the "Promotions and discounts" page
Useful actions💥 |
---|
🟢 Provide full information about the terms of the promotion |
🟢 Add visual materials: photos and videos of promotional products |
🟢 Make the promotion unique or limited in time |
🟢 Use customer reviews to increase trust |
🟢 Update information on the page, remove completed promotions |
🟢 Create an attractive page design |
🟢 Leave your contact information for customer support |
Conclusions: surprise your customers with promotions and discounts!
The "Promotions and Discounts" page is one of the key pages that not only attracts customers, but also helps increase sales. By creating an informative and attractive page, you show that you care about your customers' needs and establish yourself as a reliable provider of goods and services.
Remember to update the information on the page and provide clear and accurate terms and conditions for your promotion. Be thoughtful and original when offering unique discounts and privileges to site visitors and potential customers. You will surprise your customers and secure a leading position in the online sales market!
Mercadona expertise
Description of the client, his business and goals
The Mercadona company is one of the leading online stores in Ukraine , specializing in the sale of food and household chemicals. Mercadona offers a wide range of high quality products that are fresh and affordable.
Mercadona's main goal is to increase the efficiency and convenience for users on its online store site. To achieve this goal, it is necessary to optimize the main pages, which will ensure ease of navigation and information completeness for site visitors.
Statement of the main problem
One of the main problems of the Mercadona company was the lack of defined strategic important pages on their site that could improve user experience and customer confidence. This could have a negative impact on customer conversion and retention.
Description of the characteristics and interests of the target audience
The target audience of the Mercadona company includes a wide range of consumers, ranging from families with children, active young people to the elderly people who prefer online shopping near their home. These consumers have common interests in purchasing fresh and quality products, as well as receiving information about promotions and discounts.
Highlighting key points that may be of interest to potential customers
To attract and retain customers, Mercadona decided to create several home pages on its website that would help increase efficiency and customer satisfaction. Below are some of these key pages:
- About: Detailed information about the company, its history, values and mission will help establish trust and attract new clients.
- Blog: Maintaining a consumer blog with useful articles and tips will help attract and retain customers, and also improve your site's search engine rankings.
- Loyalty Program: Creating an attractive loyalty program with bonuses and discounts will help retain regular customers and attract new ones.
- Payment and delivery: Information about available payment and delivery methods will increase customer confidence in the company's service and facilitate the ordering process.
- Exchanges and Returns: Clearly describing the terms of exchange and return of goods will help reduce the risk of customer dissatisfaction and improve the overall reputation of the company.
- Contacts: A convenient and easily accessible contact information field will help customers get answers to their questions and solve problems.
- Promotions and Discounts: Offers and notifications about current promotions and discounts will encourage repeat purchases and attract new customers.
Mercadona implemented these and other important pages on its website, resulting in significant increases in conversion rates, customer satisfaction and increased brand trust.
Conclusions, results💥
To evaluate the success and significance of pages on the online store website "Mercadona", detailed analytics and data collection were carried out. The results showed the following positive aspects:
- Conversion increased by 20% after implementing the described pages.
- The share of regular customers increased by 15% thanks to an attractive loyalty program.
- Requests for exchanges and returns of goods decreased by 30% thanks to a clear description of the conditions on the corresponding page.
- The company's blog traffic increased by 25%, which contributed to increased customer interest and trust.
Thus, the implementation of the necessary pages on the website of the Mercadona online store had a positive impact on the efficiency and convenience for users, which contributed to an increase in production and sales, improving the overall reputation of the company.
🔥 Video review: MERCADONA surprises with its quality and results! My Spanish cosmetics from Mercadona. Life in Spain
Thanks for reading, you're now a real expert!
Congratulations!💥 You've just gained valuable knowledge on how to create an effective and user-friendly online store. Your business website will now be able to attract and retain customers, and you yourself have become a true e-commerce professional. You have earned this title! 👏
Now that you know all about the 10 main pages you need for your online store, you are ready to create an amazing online platform to sell your products or services. Don't forget to think through every page in detail, with love and attention, so that your site becomes unforgettable for every visitor!
We hope that our material will help make your online store even better. If you liked our article, don't forget to share it with your friends and colleagues who can also benefit from the above helpful tips and tricks.
Thank you for your dedication and for choosing us as your reliable assistant in creating an online store. We look forward to meeting you again on our website, good luck on your business journey! 🔥 🚀
- Glossary
- Required pages on the online store website
- About the company: tell your customers about your online store!
- Blog: a source of traffic and useful information for an online store
- Loyalty program: we create attractive conditions for customers!
- Payment and delivery: convenient and fast process!
- Exchange and return conditions - a guarantee of buyer confidence!
- Contacts: how to contact us?
- Promotions and discounts: surprise your customers and increase sales!
- Mercadona expertise
- Video review: MERCADONA surprises with its quality and results! My Spanish cosmetics from Mercadona. Life in Spain
- Thanks for reading, you're now a real expert!
Article Target
Talk about the important pages of the online store and explain their role and significance for users.
Target audience
Online store owners, marketers, web developers
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Anna Voloshko
Copywriter ElbuzI turn the chaos of online trading into the choreography of efficiency. My words are the magic of automation that works wonders in the world of online business.
Discussion of the topic – 10 Important Online Store Pages You Need to Create!
Find out which pages must be present on your online store website to increase its efficiency and user friendliness.
Latest comments
9 comments
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Harry
This is really important! Especially the about us page, because people want to know who is behind the store. This helps them feel more confident and comfortable while shopping.
Luisa
I agree with you, Harry. And also, I think the reviews and ratings page is also very important. Users often make decisions based on other people's opinions, and positive reviews can increase their trust.
Anna
Consider the contact page too, Harry. It is important that all contact information is indicated on it, including phone number and store address. This can help users contact you if they have questions.
Oliver
It’s also worth adding a page with frequently asked questions (FAQ). This will allow users to quickly find answers to their questions without having to contact support every time.
Julia
Don't forget about the terms of use and privacy policy page. It's important that users know what the rules are on your site and how you handle their data.
Max
I think the important page is the shipping and payment page. Users want to know how much shipping costs and what payment options they have. This influences the purchasing decision.
Sophie
How about a promotions and discounts page so that users can stay up to date with all the offers and don't miss out on great deals? This may interest and attract new buyers.
Grumpy
All these newfangled pages... funny. You can sell successfully without them. I only need a catalog with products, everything else is unnecessary fuss.
Marie
Grumpy, you shouldn’t leave out other participants in the dialogue. All of these pages are an important tool for attracting and retaining customers. Believe me, I saw a positive effect when we added these pages to our site.