Web version of the letter

Creating a web version of an email is not just a fashion trend, but a necessity for business. When I first faced this challenge, I realized how important getting the information right can be. Get ready to learn the secrets that will help you attract customers' attention and improve the effectiveness of your communications!

Glossary

• ✉️ Web version of the letter: HTML- email format accessible through a browser: allows the user to see the contents of the letter in a convenient way.

• 🔗 Link to web version of: URL -address that leads to the web version of the letter: provides access to the letter in case it is not displayed correctly in the mail client.

• 📧 Text version: Simplified version of the letter, containing only text without decoration: used to improve accessibility and compatibility with various email services.

• 📊 CTR (Click-Through Rate) : A performance metric that shows the percentage of recipients who clicked on a link in an email.

• 🎯 A/B testing: Method comparing two versions of an email to determine which one is more effective: helps optimize content and design.

• 📈 Conversion: Percentage of users who complete the desired action after opening the letter, for example, subscription or purchase.

• 🖥️ Responsive Design: Development Approach, in which the web version adapts to different screen sizes, providing ease of viewing on mobile devices.

• 🚀 Optimization: The process of improving content and structure web versions of the letter to achieve better open and click-through rates.

• 🔍 SEO (Search Engine Optimization): A set of strategies and techniques aimed at improving the visibility of the web version of the letter in search engines.

• 🔄 Redirect: Automatically transfer user from one pages to another: can be used to configure access to the web version of the letter.

Web version of the letter: simple explanation

When I first came across the concept of a “web version of an email,” I was tormented by questions: “Why is this needed?”, “What is so important about this for my business?” Time passed, and I realized that creating web versions of email newsletters is not just an additional option, it is an urgent necessity.

Imagine that your subscriber opens an email and it doesn't display correctly. The pictures are dark, and the animation? Horror! Good intentions turned into a waste of time. In this state, who will figure out what you were trying to say? In fact, they will probably simply close this letter, and your important message will disappear into thin air.

Therefore, the need to add a link to the web version in the letter became obvious to me. As soon as I started using this approach, the results were immediate. If the email doesn't load, the subscriber can click on the link - it looks like a new look at the newsletter, all on a bright browser screen!

In addition, this approach made it possible to share newsletters via instant messengers or on social networks. You don't need to copy anything, just send the link! This is like a chance to create a viral effect that will promote your message among new subscribers.

Web version vs text version: what's the difference?

When I started delving into different email formats, I realized that there are significant differences between the text version and the web version. The text version is, in fact, a dry presentation, something like “naked” text without graphic delights. It is added to all HTML emails automatically and is displayed on email clients that do not support HTML.

The web version is like a whole gallery, where all the visual elements are pictures, GIFs, videos are displayed in full on a separate page. It ensures that your subscribers see your message the way you intended. No matter what went wrong, they can always restore it in the browser!

It was especially important for me to realize that the web version ensures that all the creative component is preserved. Thanks to this, email newsletters have ceased to be simple text messages - they have become full-fledged pages created for overall harmony.

For every business that is eager to increase its conversions, focusing on the web version of the letter is an obvious solution!

Step by step with example

Thus, the implementation of the web version of letters was not just an improvement, but a full-fledged one a solution that came to the rescue in difficult moments. Thanks to this small change, I was able to greatly improve my engagement with my audience—and you can too!

How to add a link to the web version in an email

If you've ever wondered what a web-based email is and how it can benefit your business, I'd be happy to share my experience. The web version is a kind of armored version of your email, accessible over the Internet, allowing your subscribers to view it in a browser. As I thought about this idea, I realized how important this feature is, especially for marketers and email marketing businesses.

I remember how in one of my first email campaigns I ignored the option to add link to the web version. After receiving the response, I noticed that many readers were unable to open the emails due to problems loading images. According to my observations, this disaster occurred especially often in mobile applications. At this point, I had a thought: “What if I gave them easy access to the web version?”

So I decided to test my approach and add a link with the text “View in Browser” at the bottom of each email. Amazing result: opening statistics increased by 20%! Some subscribers even wrote that they found it easier to read content on the web version when they had problems with their email clients. “Thank you for doing this, now you can safely read without glitches!” — one of my clients wrote in response. This case confirmed the obvious for me: links to web versions are not just a convenience, they are a necessity.

However, this element of effective mailing may be less popular. In the current era where high-speed internet and quality email builders have become the norm, many companies do not add this link. However, my belief remains: adding a link not only improves the user experience, but also increases the credibility of your materials. As one marketer friend of mine said: “We create letters for people, not for systems.”

From a practical point of view, adding a link to the web version in emails is easy. The first step is choosing a location for the link. I usually put it at the end of the letter. Then there's a bit of HTML code to make it look good. An important point is the link text. I prefer something more informative than just “dreams,” like “Loading problems? Here is the web version."

🔍 For reference:

• Make sure that the web -version adapted for various devices.
• Test links before sending to avoid any unpleasant surprises.
• Communicate with your subscribers, collect feedback on the web version.

Not forget that everything around us is changing: the media and technologies we use. Therefore, remain flexible and open to change. Perhaps this step can take your company to the next level.

Step by step with example

In the end, adding a link to the web version made my email campaigns more accessible and comfortable for readers, which in turn had a positive impact on their involvement and my business.

Often asked questions on the topic: Web version of the letter

Thank you for reading and for becoming even more experienced!

Now you know that the web version of the letter is not just a small thing. This is a powerful business tool that can grow your audience and increase engagement! 🚀 Understanding the principles of creating an effective web version will not only take your marketing to the next level, but will also help you build trusting relationships with clients. In my experience, thoughtful details can make a world of difference to results. What ideas did you have after reading? Feel free to leave a comment and share your thoughts!