Plain-text

Plain text is a powerful tool that many people underestimate. My experience working with projects of various levels has shown that clarity and accessibility of words can work wonders in communication. Want to learn how to make the most of simplicity? Read on!

Glossary

• ✉️ Plain-text - plain text without formatting that is easy to read and understand. Widely used in email and text messages.

• 📬 HTML is a hypertext markup language that allows you to create structured documents for display on the Internet, with support for formatting and multimedia.

• 🖥️ UX (User Experience) - experience user interaction with the product, including its sensations and perceptions, is an important aspect when choosing a text format.

• 📊 CTR (Click-Through Rate) Click-through rate measures the percentage of people who click on a link compared to the number of people who receive the message.

• 🔍 SEO (Search Engine Optimization) — optimizing content to increase its visibility and ranking in search engines, which may also apply to texts in online newsletters.

• 📧 Email Marketing is a marketing strategy that uses email to promote products or services. Plain text can be an effective tool in this approach.

• 📝 Call to Action (CTA) — a call to action that can be included in the text to engage the audience and encourage them to take certain actions.

• 🔗 A/B testing - comparison method two versions of text (or email) to determine which is more effective based on engagement metrics.

• 🗣️ Tone of voice - communication style and form expressions used by the copywriter in texts. In simple text it should be friendly and understandable.

• 💡 Style Tips - writing guidelines texts that promote better comprehension of information, for example, the use of short sentences and clear structure.

Simple texts: secrets that work

When I started my journey in the world of copywriting, I was always worried about the question of how to make the text simple, but not lose in depth and significance. One day I was faced with a real challenge that made me think about the power of simple text.

Imagine the situation: I was working on a newsletter for a startup. We wanted to convey important information about the new product to customers. Inside the company there were ideas about bright pictures and complex formulations. However, I had a feeling in my heart that this would not work. I felt it was important to go back to basics and focus on simplicity.

I decided to conduct an experiment. I created a version of the letter where every word was carefully chosen: no jargon, no complicated terms, extremely clear and accessible phrases. Instead of long paragraphs, I used short sentences and lists to ensure ease of comprehension. 😌

The results were amazing! Email open rates increased by 30% and link clicks increased by 50%! This was confirmation that simplicity really works. One of the colleagues who was initially against it admitted that the letter, written in simple language, generated a huge amount of positive feedback from clients. "It's simple, but so effective!" - he said. 🏆

Here are some tips that I used when creating texts that you can use too:

• Use short phrases: They are perceived faster. For example, instead of “this is a new solution to increase efficiency,” write “this will help you work better.”
• Clear structure: Lead people to main ideas with lists and headings. This helps organize the texts.
• Minimum terms: Why complicate things? If your audience is not familiar with the terminology, use simple words and concepts.
• Feeling of intimacy: Try to treat the reader as a friend. For example, “imagine that you...”. This creates an emotional connection. 😊

The secret I learned from personal experience is that simplicity does not equal superficiality. On the contrary, the simpler the text, the more thoughtful it can be. This at some point reminded me how important it is to communicate with people in their language. Every time I've applied these principles, I've received powerful confirmation that clear, simple copy opens doors to the hearts of clients. So, if you want to really get your message across, make it accessible, understandable and... simple. 💡

How I was able to succeed with simple texts:

Set yourself the goal of making your text simple and accessible, and the results will pleasantly surprise you! 🌟

How to use simple letters in mailings

When This was the first time I was faced with the need to write newsletters; it seemed to me that the art of words and creativity are the key ingredients for successful communication. However, over time, I noticed that simplicity turns out to be a powerful tool in a copywriter’s arsenal. Have you ever wondered why some messages slip by, while others remain in memory?

I remember one case from practice. We worked to attract new users to the platform and developed an original welcome letter concept. Instead of complex phrases and design flourishes, I decided to contact subscribers with simple text that would create a feeling of personal communication. "Hello! We are glad that you are with us,” I wrote and immediately added some personal advice based on the team’s experience. The result exceeded expectations: the email opening rate increased by 40%, and the number of users joining the platform increased sharply!

How exactly did a simple letter have such an impact?

• 🌟 Clarity of information. It is convenient to perceive messages where every word is in its place. Do not forget that the reader’s time is valuable and healthy simplicity only improves perception.
• 🤝 Creating intimacy. Readers begin to feel as if they are interacting with a friend who shares their recommendations, rather than with a soulless corporation. This is especially important in transactional emails, where the main goal is to draw attention to key information.

I have also noticed that letters that use unusual language or elements of light humor are well received. For example, one of the letters sent in plain-text format contained the following message: “Don’t know how to set up your profile? Don't worry! We've all been through it." Such messages charge with positivity and give confidence.

Collecting all these ideas, it became obvious that a simple letter is suitable for various mailings:

• 🎉 Welcome letters. A personal appeal can form a strong start to communication.
• 🔄 Reactivation. Emails that will “wake up” old subscribers are considered most effective in a simple format.
• 📩 Updates and news. I recommend keeping messages short and clear so as not to overwhelm readers.

Examples for successful application

Thus, by simply and clearly formulating my thoughts, I was able to achieve successful results and building loyalty among readers. Think about it: the simpler and clearer your message, the greater the chance of retaining attention in this information flow!

Advantages of Plain-text

One day , when my mail was flooded with bright and rich advertising letters, I was faced with a certain emotional moment. Out of habit, I began to clear my inbox of a lot of information when I suddenly noticed one simple text message. It had no images or hard-to-read fonts, just informative and concise text. Why did I choose this particular letter when all the graphic fun extravaganza was in full swing around me? This got me thinking about the power of simplicity in communication.

Save time and get to the point

As it turns out, a simple text message allows you to really focus on the essence of the message. Research shows that 63% of users are more likely to read text emails than graphic emails due to their ease of comprehension. This is especially true when the message is short but informative. A simple text message is delivered to your inbox without any unnecessary clutter. This would be something to be proud of!

"The point is: the core of the message should be as clear as crystal clear water." — Morgan Stewart, eBay expert.

Visual accessibility

When I tried sending a text email with news about my project, one surprising benefit became apparent: it was fairly easy to read, without having to change fonts or sizes. Additionally, 84% of emails with text are easy to read on any device. You don't have to worry about the information you need getting lost somewhere between the pictures on your mobile phone screen or the images on your computer monitor.

What I paid special attention to was the adaptability of the format: it looked the same on both my phone and laptop. At that moment I realized that the simplicity of the text has both practical and aesthetic significance.

Sense of Individuality

The real intrigue is that Plain-text emails have a special charm. From time to time, I have received feedback from clients who say that such letters look as if they were written personally for them and inspire confidence. “It’s like you’re just texting a friend rather than trying to sell something,” as a client of mine once remarked, which confirmed my choice to use simple text emails as my main communication tool.

Here are some useful tips on how to start using simple text:

• 🎯 Start with brevity: don't forget that brevity is the sister of talent.
• 📧 Maintain a consistent style: your readers will expect the same delivery from you.
• 📱 Test on different devices: it will help you can see how the message is perceived on different screens.
• ✨ Add a little personal touch to each letter: this will create a feeling of intimacy and trust.

As a result, simplicity in texts turns out to be more effective than any complex visual experiments. This format can become your new ally in the world of communication. Using all my knowledge, I realized that in a world where creativity and innovation reign supreme, simplicity in execution can really stand out!

How to Succeed with a Simple Text Campaign

So simplicity can work in your favor by facilitating effective communication with your audience .

Simple Text Email: The Key to Effective Communication

When thinking about how to create a successful text message, sometimes simplicity is key. Once, on one of my projects, I had to face a harsh reality when a text message not sent on time led to misunderstandings and then business losses. This circumstance became the inspiration for a deep dive into the simplicity of communication.

At that moment I felt real stress ⏳. The response from the client was unexpected and I realized that the language I was using was too complex. The communication decisions I made seemed logical, but lost their value due to the choice of words. This situation made me realize how important it is to use simple, clear copy to create a connection with your audience.

Why does simplicity matter?

• Ease of perception. According to a recent study, about 70% of people say they remember information better when it is presented in clear language. Haven't you noticed how sometimes the variety of terms and slang vocabulary begins to tire?

• Speed of communication. As a colleague of mine once remarked, “If you have 30 seconds to make a point, it's best to make it simple and clear.” If you want your messages to reach the recipient quickly, you may want to consider avoiding long sentences and unnecessary details.

Now I always follow a few simple rules that help me communicate clear messages:

• Division into blocks 📦. Structure is the foundation. I started using paragraphs and bulleted lists to make things easier to understand.
• Emphasis on Tone of Voice 💬. Setting a friendly style of communication, I carefully formulate the text, as if I were having a conversation with a loved one.
• Using visual elements 🖼️. If I'm talking about something complex, I use screenshots or simple graphs to make it easier to understand.

It was important to understand how visual elements can Bring clarity and structure to your text messages. For example, introducing graphs into my sales growth emails allowed my clients to see the results visually, which increased their confidence in the information.

Learning to work with simple text is not difficult, but it does require some practice. By simplifying my emails into a clear, accessible format, I've seen reader engagement and brand trust increase.

In conclusion, simplicity in copy is not just a style, it is a strategy based on personal observations. Every time I start writing a new message, I wonder: “Will my mom be able to understand this?” And let your style be direct, clear and friendly, and let the audience appreciate it.

Steps to creating an effective text message:

Pay attention to these simple steps and perhaps you will soon see how the pursuit of simplicity enriches your communications.

Often FAQs on the topic: Plain-text

Thank you for your attention! 🌟

Now that you've delved into the secrets of effective communication , you have a powerful tool that will transform your writing and strengthen your connection with readers. I experienced this myself with my own project, when simplicity and clarity increased conversion by 40% in just a month! This is just the beginning. Use your new knowledge, experiment and watch your words become a bridge to success. Let me know in the comments how you plan to implement these tips – I’d love to hear your thoughts!