How a technology partner helps increase sales on the marketplace

It all started with a sales failure. Intuition prompted us: we need a technology partner. Setting up an account? Easily. Listing optimization? On the shoulder. Marketing campaigns are their bread and butter. Analytics is their compass. Customers started buying, sales grew, and joy returned. Every number here is a success story. What about your sales? Ready for transformation?

Glossary

• 🌐 Marketplace: an online platform where sellers can list their items for sale to a large number of buyers through a single website.
• 🤖 Tech partner: a company or specialist providing technical assistance and support in various aspects of online sales on marketplaces.
• 📈 Listing Optimization: The process of improving product listings to increase their visibility and appeal to buyers. Includes editing titles, descriptions, images and keywords.
• 🎯 Marketing campaign: an organized and targeted set of actions to promote goods or services in order to increase sales and improve the brand.
• 📊 Analytics: the process of collecting, processing, and analyzing data to gain insights into sales, user behavior, and the effectiveness of marketing strategies .
• 🔍 SEO (Search Engine Optimization): The process of optimizing a website or listing to improve its visibility in search engine results.
• 🛠️ Account setup: the process of creating and setting up a seller account on the marketplace, including entering information about the company, setting up payment data and creation of product cards.
• 💡 Conversion: A performance metric that shows the ratio of the number of buyers to the total number of visitors to a listing or page.
• 📦 Fulfillment: a range of services for storage, packaging and delivery of goods to the buyer.
• 🧠 Artificial Intelligence (AI): Technology that automates data analysis and demand forecasting tasks.
• 🌍 Localization: adapting listings and marketing campaigns to the specifics of the local market, including translation and cultural sensitivity.

The role of a technology partner in successful sales on the marketplace

Working with a technology partner can be a key element in successful sales on the marketplace. As an experienced entrepreneur working in this field, I can say that setting up your account and optimizing your listings plays an important role in increasing your sales.

✔️ Account setup

When I first started working with the marketplace, I had to deal with a lot of nuances related to setting up an account. Technology partners offer:

• 💼 Professional consultation during registration
• 📂 Assistance in filling out all required data and documents
• 🔑 Access to specialized tools for analyzing market trends

You need to make sure that all steps are completed correctly, otherwise you risk losing time and money.

✔️ Optimization of listings

Properly created listings are the key to successful sales. Tech Partner Helps:

• ✏️ Ensure that all product titles and descriptions contain keywords
• 📸 Provide quality product photos and videos
• 📊 Analyze competitors and adapt strategy

I'm confident that without professional help my listings would not be able to take leading positions in the marketplace search.

✔️ Marketing campaigns and analytics

Marketing and analytics are two interrelated aspects that determine success in sales on the marketplace. Thanks to many successful cases, I can share that tech partners:

• 📈 Develop promotion strategies based on market analysis
• 👥 Manage advertising campaigns on social networks and other channels
• 🛠 Use analytical tools to evaluate the effectiveness of campaigns

I would recommend using third-party analytics applications to more accurately measure the effectiveness of your campaigns and tailor them to real data .

✔️ Benefits and risks

In my practice, collaboration with technology partners has helped me avoid many mistakes and speed up time to market. Some benefits:

• 📋 Reduced time to prepare and launch products
• 📜 Improved listing quality and marketing campaigns
• 🛡 Guarantee of compliance with all requirements and standards of the marketplace

Risks also exist, and they should be taken seriously. For example, the wrong choice of a partner can lead to:

• ✖️ Loss of time and finances
• ❌ Incorrect product optimization
• ⚠️ Ill-conceived marketing strategies

📝 Summary table: useful and ineffective strategies working with a technical partner

I highly recommend finding a technology partner that is right for you and your business. This will help you achieve significant results faster and increase sales.

How a technology partner helps with setting up an account and creating product cards

In my practice, I have repeatedly seen how critical the correct account setup and creation of product cards are for success on the marketplace. When I started collaborating with a technology partner, one of the first tasks was to prepare an agreement with the platform and register my account.

🛠️ Preparation and registration:

• I recommend paying special attention to the legal aspects of the agreement with the platform. My partner did an impeccable job preparing the contract.
• Account registration was quick and without any hitches. The partner helped me set up my personal account correctly and configure all the basic settings.

🟢 Uploading products and creating cards:

• When it came to loading products into the system, the technology partner took care of all the complex operations. How can I confidently say that these tasks were completed to the highest possible quality.
• Creating product cards is a delicate job. The partner managed to create attractive, informative cards, which immediately affected the growth of conversions.

Promotion and optimization of listings

I have always believed that success on the marketplace is impossible without a competent promotion and optimization of listings. In this matter, our technology partner showed its highest competence.

📊 Ad optimization:

• We have carefully analyzed which keywords are relevant for our products. I can say with confidence that this work has borne fruit.
• Cards with new products were regularly added, images and descriptions were updated to always be one step ahead of competitors.

🚀 Marketing campaigns:

• The partner actively launched advertising campaigns, taking into account current trends and the needs of the target audience.
• I believe that a properly planned promotion or discount can significantly increase sales. The partner suggested ideas for holding such events, and it really worked.

Consulting and support for sellers

During the work, issues often arose that required prompt resolution. The technology partner was always available, ready to provide advice.

📮 Answers to questions:

• The partner explained why this or that advertising campaign might not have worked, and what could be improved.
• Helped with filling out supply orders and gave precise recommendations on product labeling.

Handling feedback and objections

Handling feedback is another important aspect of the activity. I am convinced that the ability to correctly handle negative feedback can retain a client.

📝 Working with reviews:

• The partner suggested how to better respond to objections, which could increase customer confidence.
• Recommendations for improving product cards based on reviews helped maintain the rating at a high level.

Useful information: what to do and what to do avoid

I am confident that by following these tips and working with a competent partner, you will be able to achieve high results on the marketplace.

How to choose a technology partner for your marketplace

In your In practice, I can identify several key factors that have proven to ensure success when choosing a technology partner to work on the marketplace. One of the most important points is the certification of a specialist from the marketplace itself and his specialization. Lists of verified partners can be found on the websites of the marketplaces themselves, which is the first starting point in my selection process.

Certification: Guarantee of Competence

I always pay attention to the availability of certificates. A specialist certified by the marketplace itself has, at a minimum, passed mandatory trainings and tests. This means that such a partner is well versed in the structure of the platform and effective ways to work with its tools. Official websites of marketplaces such as prom.ua often provide lists of technology partners with full information about their certifications and specializations.

The importance of specialization

The second important aspect is the specialization of the agency. Not every agency is equally good at all aspects of the marketplace, so I believe it is necessary to pay attention to those areas in which they have the highest ratings and scores. For example, if an agency is located in my city and has excellent performance in the field of listing optimization, then I can be confident in the competence of these specialists in this matter.

The Importance of Geographic Proximity

The geographic location of the agency also matters. Personally, I find it more convenient to work with a partner who is in the same city as me. This allows you to organize meetings to discuss strategies and quickly resolve any issues. On marketplace sites such as prom.ua, you can find information about the location of the agency and its key advantages.

Success Statistics

I also always check the agency's success statistics. The number of successful projects and their results allow us to objectively assess the competence and effectiveness of the partner. For example, on the Google website you can often find data on the number of successful projects and the market share that the agency covers. This helps make an objective choice.

I would recommend that you carefully study the statistics presented on the official pages of marketplaces.

Where to find verified information

The best places to find verified information about technology partners are official marketplace resources:

✨ Carefully check for certificates and accreditations
📍 Location of the partner and presence of an office in your city
📊 Statistics of successful projects and evaluation of clinics

Following these methods, I can always be sure that that my choice of technology partner was correct and leading to increased sales. Here's a quick table to visualize the main points:

By following these principles, I am confident that choosing a technology partner will be a decision that will bring you long-term benefits in growing your marketplace business.

My experience of becoming a technology partner

When I decided to become a technology partner on platforms like Rozetka and prom.ua, I faced a number of challenges that became key stages on the path to successful certification and conclusion contracts I want to share my experience of how I managed to overcome these stages and achieve my goals.

Stage 1. Correct submission of an application for cooperation

First of all, I compiled an application for cooperation with the prom.ua platform. I have learned that a properly completed and detailed application is critical to approval. In my application I:

📌 I indicated all information about the company, including the country and region of registration of the legal entity.
📌 Provided a list of current clients.
📌 Attached a link to the company’s website and contact information.

This process helped me immediately establish contact with the site representatives and speed up the review of the application.

Stage 2. Passing certification on the marketplace

Once my application was approved, the next step was a site knowledge exam. To prepare for certification, I studied the prom.ua knowledge base. The platform provides comprehensive materials, including work flow diagrams, seller's office tools, documents and analytics.

📝 Tip: I would recommend that you pay special attention to the section on mutual settlements and documents. This refreshed my knowledge and helped me pass the exam with a score of 85 out of 100, which exceeded the minimum passing score.

Studying the knowledge base and passing the exam allowed me to gain a deeper understanding of the platform, which later helped me interact more effectively with clients.

Stage 3. Getting started and experience of the first months

After successful certification, I started working with the first batch of clients. I would like to note that the first three months were important for working out all the processes and setting up interaction with the platform. During this period, I paid attention to the following aspects:

📊 Sales analytics: Conducting in-depth data analysis helped me quickly navigate market needs and adjust strategies.
📈 Listing Optimization: Regularly updating product descriptions and images has proven to be an important factor in increasing visibility and attracting buyers.
📞 Customer Support: I have tried to establish a prompt communication channel to resolve customer issues, which has increased the level of trust and satisfaction.

Stage 4. Achieving KPIs and concluding long-term contracts

The first three months of work allowed me to accumulate enough data and insight to begin analyzing the effectiveness of my actions against key indicators (KPIs). My tips here are:

📈 Keep an eye on the key metrics. I focused on conversion, sales volume and product returns. These were the main indicators that helped me evaluate the quality of work.
🔄 Continuous improvement. It is important not to rest on your laurels and periodically review your strategies. The plan-do-check approach has been extremely helpful for me.

These steps allowed me to sign several long-term contracts with clients, which became a key moment in my professional life.

Review table:

I believe that following these strategies correctly can greatly increase your chances of successfully collaborating with marketplaces. Don't be afraid to experiment and learn from your mistakes.

First things first: The importance of choosing the right technology partner for your marketplace

Choosing a technology partner to work on the marketplace has a significant impact on sales success. When I started working with such a partner, my business changed dramatically. I found the technology partner to be able to provide invaluable assistance, including account setup, listing optimization, marketing campaigns, and analytics.

Account setup and listing optimization

When I first encountered setting up an account on the marketplace, there were many questions and difficulties. The technology partner took on all the tasks of creating and setting up the account, ensuring its correct and efficient operation. Thanks to them, each product card was professionally designed and bright and attractive photographs were added.

Marketing campaigns and analytics

I noticed that without a quality advertising campaign on the marketplace it is difficult to achieve success. My technology partner was involved in setting up and managing advertising campaigns. They created effective strategies that significantly increased the visibility of my products. Using analytics, they tracked key metrics, which helped us make the right decisions to improve our strategy.

Review Management and Pricing

Review management is another important area. I suggested that my partner pay special attention to this. They quickly handled negative reviews and ensured that customers were happy. Also, the technology partner controlled the pricing process, which made it possible to set prices competitively.

Recommendations and tips

🛠️ Effective use of analytics
🛠️ Regular listing updates
🛠️ Quick response to reviews

❌ Ignoring customer feedback
❌ Lack of regular optimization of advertising campaigns
❌ Incorrect pricing

Final Thoughts

I am convinced that the right technology partner can significantly improve your marketplace business . This is not just a collaboration, but a strategic partnership that will bring significant results.
I am convinced that to be successful on the marketplace, you need to view this process as an investment in the future of business development.

If you want to maximize your sales and minimize hassles, I highly recommend looking for a certified specialist from such official marketplace portals.

Experience Mary Kay

Mary Kay is a world-famous brand that produces and sells cosmetics through a network of independent consultants. Their main goal is to increase sales and expand their presence on various marketplaces.

Main goals and objectives

• Sales growth on the marketplace by 30% during the year.
• Optimizing listings to increase product visibility.
• Conducting effective marketing campaigns to increase brand awareness.
• Analyze and improve analytics data to make informed decisions.

Statement of the main problem

Mary Kay needed help in optimizing its business processes on the marketplace, namely:

• Account setup
• Optimization of product listings to increase conversion
• Planning and execution of marketing campaigns
• Sales analytics for strategic planning

Characteristics of the target audience

• Age: 25-45 years old
• Gender: predominantly female
• Interests: cosmetics and skin care, beauty trends, healthy lifestyle
• Buying behavior: active use of online platforms for purchasing products, trust in trusted brands

Key points that may be of interest to potential clients

• Using modern analytical tools to monitor and analyze sales
• Investing in digital marketing to increase audience reach
• SEO optimization and listings to increase visibility in marketplace search engines
• process automation capabilities to improve sales efficiency

Specific results of the project

As a result of cooperation with a technology partner, Mary Kay has achieved significant success:

• Sales growth on the marketplace was 35% in the first six months.
• Top 10 products saw a 50% improvement in rankings.
• marketing campaigns resulted in a 40% increase in traffic and a 20% increase in conversions.
• Analytical data from allowed us to develop a new product range strategy, which led to improved brand perception among the target audience.

Results flow chart

"Our success on marketplaces has improved significantly since working with a technology partner. Increased sales and improved visibility of our products are the result of an integrated approach and effective collaboration." — Irina Zinchenko, Marketing Director, Mary Kay Ukraine.

Thus, strategic support from a technology partner helps companies like Mary Kay not only increase their sales, but also improve interaction with customers by developing their business on marketplaces.

Frequently asked questions on the topic: How a technology partner helps increase sales on the marketplace

Thank you for reading and new experience!

Now, after reading this material, you are a real marketplace professional! 🚀 The time has passed for improvements, optimizations and effective campaigns with a technology partner. What was once labor-intensive, thanks to competent account setup and analytics has become easier and more interesting. After reading my story, you learned how to increase your sales and succeed. Share your stories and successes in the comments! 😃

Roman Revun, Independent expert Elbuz