Effectively preparing goods for sale on the marketplace: how to do it right

Have you ever wondered why some products on marketplaces soar to the skies, while others quietly drown in the general flow? In the world of online trading, like on a chessboard, every move matters. And the first step to success is proper preparation of the goods. Just one wrong move and the game could be lost. After reading this article, you will learn the main secrets. Only by implementing them will you be able to turn your products into bestsellers. Get started now and see for yourself how these simple steps can change your position in the marketplace. Good luck in your trading chess match!

Glossary

• 🎯 Marketplace - an online platform where sellers can post their goods and services for sale, and buyers - to find and acquire them.
• 📜 Platform rules - standards and requirements established by the marketplace for all sellers that must be observed to successfully sell goods.
• 🏷️ Product card - detailed information about the product, including name, description, photos, price and delivery options.
• 📸 Product photos - high-quality product images that help customers better understand what the product looks like and make a purchasing decision .
• 📝 Product description - text information about the characteristics, advantages and features of the product, which helps the buyer make an informed choice.
• 📦 Packaging - the method and materials used to protect goods during transportation and storage.
• 📦 Packaging rules on Rozetka - specific requirements and standards for packaging goods established by the Rozetka marketplace.
• 📦 Packaging rules on Prom.ua - specific requirements and standards for packaging goods established by the Prom.ua marketplace.
• 📦 Amazon Packaging Rules - specific requirements and standards for product packaging established by the Amazon marketplace.
• 🔖 Product labeling is the process of applying labels to a product with information about the product, such as product code, country of origin and other parameters.
• 🔖 Labeling on Rozetka - rules for applying labels to goods sold on the Rozetka platform.
• 🔖 Labeling on Prom.ua - rules for applying labels to goods sold on the Prom.ua platform.
• 🔖 Labeling on Amazon - rules for applying labels to products sold on the Amazon platform.
• 📄 Documents for products - all the necessary documents and certificates that marketplaces require to confirm the quality and safety of the product.
• 🚚 Transportation Rules - instructions for packing and transporting goods so that they arrive to the buyer in proper condition.
• 💲 Pricing policy - a strategy for setting prices for goods taking into account the requirements of the market, competition and target audience.
• 🚀 How to start - step-by-step instructions and recommendations for new sellers to successfully start selling on the marketplace.

Principles of product packaging

So, one of the most important tasks that I face when preparing a product for sale on the marketplace is proper packaging. I personally believe that not only the safety of the product, but also the impression it makes on the buyer depends on the packaging. Let me share with you my experiences and examples of successful packaging for various platforms.

📦 Packaging rules on Rozetka

I'll start with Rozetka - this platform is known for its strict packaging requirements. I have repeatedly encountered the fact that even small deviations from standards can lead to product returns or additional costs. The best way to avoid such problems is to carefully monitor the requirements and adhere to them 100%.

When packing goods for Rozetka, I always:

• ✅ Used strong packaging: Cardboard boxes, plastic bags with a thickness of 50 microns, bubble and stretch film for additional protection.
• ✅ Followed the dimensions: The packaging should not be significantly larger than the enclosed product. The product should be loosely packed, with a minimum amount of free space inside the box.
• ✅ Marked goods correctly: All goods must be marked with a barcode of a certain format, it is possible to use special tags.

I once sent fragile items to marketplace, and I was able to achieve the minimum percentage of violations during transportation thanks to two layers of bubble wrap.

📦 Packaging rules on Prom.ua

Prom.ua is known for its flexible rules, which depend on the warehouse from which The product is sold - from the warehouse of Prom.ua itself or from your personal warehouse. It is important to understand and correctly interpret all the nuances.

When I was preparing products for Prom.ua, I paid special attention to the following aspects:

• 📦 Prohibition on the use of black packaging, tape and stretch film: Use matte white or opaque materials.
• 📦 Weight and marking: Packaging must weigh from 200 grams to 25 kilograms, without brand names, manufacturers or third parties markings on the outside.
• 📦 Fragile Items: For additional labeling and protection of fragile items, I have always used the special "Fragile" label.

Once, when packing auto chemicals, I used additional sealed packaging materials and warning signs to comply with platform requirements. All these measures helped me avoid returns and complaints.

📦 Amazon Packaging Rules

Amazon is a marketplace giant with specific requirements. It is very important to understand that poor quality packaging here can lead to the return of the goods. I have repeatedly noticed that even little things play a significant role.

For Amazon, I have always followed these guidelines:

• ✅ Choosing the right type of packaging: Each type of cargo has its own packaging - cardboard boxes, paper bags, stretch film.
• ✅ Additional requirements: Liquids, fragile, soft and valuable items, products of complex shape and dangerous goods require a separate approach . For example, I packed liquids in airtight containers and used heavy duty protection for fragile items.
• ✅ Separating Incompatible Items: Always separated incompatible items to avoid damage and leaks.

Helpful tips:
✔️Use durable materials
✔️Follow exact measurements
✔️Provide extra protection for fragile items

Mistakes to avoid :
❌Avoid using black packaging
❌Be aware of the
labeling ❌Do not ignore the instructions of each platform

Having made many successful sales on these marketplaces, I can confidently say that packaging rules play a key role in each case. I recommend that you always study the requirements of a specific platform and approach this issue responsibly.

Product labeling is an important element of preparing goods for sale on the marketplace. Different platforms impose their own rules and requirements regarding barcoding and label placement. In this section, I will share my personal experiences and tips to help you avoid common mistakes and ensure quality product labeling.

Marking on Rozetka

Selling on Rozetka requires compliance with strictly regulated labeling rules. Each product item or set must be marked with a barcode in Code-128 format.

📌 My recommendations:

• Quickly create barcodes. I have found that using a dedicated printer with a resolution of at least 203 dpi significantly improves label readability.
• Duplicate identifiers. If the identifier is not read through the packaging, duplicate it on top.

For clarity, each article, size and color are indicated on the label, and you can use both Russian and English designations. I recommend following the example of those who are already successfully selling products to avoid common mistakes.

Marking on Prom.ua

Prom.ua also has its own marking features. They require:

• Apply a code to each package.
• Use only matte or semi-gloss labels.

📌 My tips based on practice:

• Selecting the right materials. Thermal and thermal transfer printers are best for clear, long-lasting labels.
• Don't forget about unique codes. Each product is assigned unique Prom.ua ID codes, and their correct application plays an important role in sorting.

Labels must be attached over the entire surface, without gaps. This is especially important for large parcels where labeling may get lost or damaged.

Amazon Labeling

Working with Amazon requires a high level of accuracy in labeling. Particular attention should be paid to the readability of barcodes, which require labeling of each package.

📌 Tips based on my experience:

• Using Data Matrix codes. For products such as shoes and medicine, Amazon requires Data Matrix codes to be scanned and decoded.
• Barcode verification. I highly recommend checking barcode scanning through the mobile app to avoid problems during shipping and sorting.

These requirements also apply to cosmetics, dairy products and cameras. Not only successful sales, but also the seller’s reputation on the platform depend on correct labeling.

"Do not use cheap materials and printers for labeling. Investing in quality equipment and materials is the right decision for long-term success." - Baryl King, Amazon Expert.

Overview of Labeling Best Practices

These simple steps will help you effectively prepare your product for sale on the marketplace, increase consumer interest and, as a result, increase your profits.

Mandatory certifications for products

When I started my activity on marketplaces, preparing goods for sale was one of the most important stages. My main emphasis was on receiving and processing documents for products, since they are a mandatory part of sales on many platforms. In this section I will share my experience in obtaining certificates and necessary documents for products.

EAC Quality Certificates and Declarations

First of all, remember that many marketplaces require quality certificates and EAC declarations for sales. For products that are subject to mandatory certification, this is simply a necessity. For other products, you can request a letter of refusal from the certifying authority.

Steps to obtaining a certificate

1. Select an authorized laboratory. 🧪 To begin with, I used the website niss.gov.ua, where you can find a list of accredited laboratories.
2. Sending samples. 📦 I then sent product samples for testing.
3. Payment for the service. 💳 Do not forget to pay for the service, as without this registration will not begin.
4. Receiving the protocol. 📄 Wait a while until the laboratory conducts testing and provides a report with a conclusion.
5. Entering information into the Federal Accreditation Service. 🖊 Next, I entered the test results into the federal database of Rosakcreditation.
6. Applying the EAC badge. 🛠 After receiving the documents, affix the EAC badge to the product label. This is a mandatory requirement for certificates.

Features of certification

Certification may be required for various categories of goods:

• ✅ Cosmetics
• ✅ Baby formula
• ✅ Nutrition for athletes

Each of these categories has its own requirements. For example, for food products, certification is absolutely mandatory. I am confident that fulfilling all requirements and correct paperwork will allow you to avoid many problems in the future and increase customer confidence in your products.

Useful information about certificates

When I first encountered the certification process, I discovered that getting all the paperwork done correctly takes time and patience. However, compliance with all the rules and requirements of the platform will greatly simplify your work in the future and help you avoid possible fines and blocks.

"Certification allows you to demonstrate the high quality and safety of products, which significantly increases customer confidence." - Olga Maksimova, expert from ATB-Market.

Review of practices

Following these recommendations will allow you to successfully prepare goods for sale on the marketplace. I hope my advice and personal experience will help you avoid possible mistakes and achieve success in online sales.

Correct documentation for supplies

When I first I was faced with sales on marketplaces, I had to quickly learn how to properly prepare documents for deliveries. This important stage of product preparation should not be underestimated, because the accuracy and completeness of the documentation directly affects the success of cooperation with marketplaces. I share my experience that helped me streamline the process and avoid mistakes.

Execution of a supply agreement

🔹 Drawing up a supply agreement
So, let's start with the supply agreement. At first glance, this document may seem like a simple formality, but it contains the key conditions for our interaction with the marketplace. I always include in the contract a complete list of product names, their quantities and characteristics. Be sure to indicate the category of goods on the site and delivery times. The availability of certificates of conformity is also an important aspect.

🔹 Specification
The next step is the specification. In this document I indicate the dimensions, weight, composition and number of shipped items. The specification allows me to be confident that my goods are correctly classified and processed in the marketplace warehouse.

Supporting Documentation

The most important part of the process is supporting documents. They depend on the terms of the contract, but must include an invoice with the date and time of shipment.
🔸 Waybill
I always try to include as much information as possible about the cargo to avoid confusion. An invoice is a mandatory attribute of every delivery.

Additional documents

🔺 Instructions and warranty card
Don't forget about the documents that may be provided inside the package. For example, an instruction manual and a warranty card. These documents may also be required for certain product categories, such as infant formula.

Electronic document management

Technology is moving forward, and as an online seller, I need to keep up with it. Some platforms require connection to an electronic document management system (EDM). This step helped me automate the process and reduce the time spent on paperwork.

By establishing an electronic document preparation process, I saved significant time and reduced the risk of errors.

Practical example

One day I encountered a problem: my papers did not meet the standards of the marketplace, and the whole party was detained. I reviewed each document, clarified the requirements and, having corrected all errors, sent the papers again. As a result, my products quickly passed inspection and successfully arrived at the warehouse.

Useful information in the table

I'm confident that by following these tips, documenting shipments with attention to detail, you can avoid a lot of problems and increase your chances for success on the marketplace.

Formation of a pricing policy

When I started selling on marketplaces, the issue of pricing turned out to be one of the most difficult. Each platform has its own unique rules and restrictions, and it is important to understand how to work within these frameworks so as not to run into fines or bans.

My personal practice has shown that the best strategy is to find the optimal balance between the price of the product and the commission of the site. Each platform has many nuances, which I will try to describe.

Features of setting prices on the Prom.ua platform

At Prom.ua I was faced with the need to set three types of prices: retail, promotional and retail for Premium buyers. This means that different strategies need to be considered for different types of users. For example, when I launched a promotional price, I took into account the maximum and minimum thresholds set by the site, including delivery costs and commission deductions.

I am convinced that the correct approach to setting the price on Prom.ua helps to avoid unexpected blocks and fines.

Working with Amazon Pricing

On Amazon I use the retail price created in Quincefin. This platform allows you to apply different management strategies with minimum and recommended prices. When I optimized products for Amazon, I used special software to monitor and analyze competitors' prices. This allowed me to set a competitive retail price while maintaining a profit margin.

Pricing example for Rozetka

When working with Rozetka, the first thing I did was upload the base retail price to my personal account. It is important to note that on this platform, the base price can change due to available discounts and promotions, which provides flexibility in managing your pricing policy. One successful example was the use of short-term discounts to attract attention to new products and increase sales.

I highly recommend considering using short-term discounts on Rozetka to increase sales.

Recommendations and tips for setting prices

To set the price correctly and not violate the rules of the platform , I highlighted several essential steps:

🌟 Market monitoring: Analyzing competitors' prices to understand the average range and find the best ways to stand out.

📈 Cost Analysis: Considers all costs, including shipping and marketplace fees.

💡 Adaptation and flexibility: Prompt price changes depending on demand and supply.

Helpful Pricing Tips Chart

These recommendations are based on my personal experience with various platforms. A good example of a successful strategy was implemented at Rozetka, when I adapted the pricing policy to seasonal discounts and received a significant increase in sales.

Thus, the correct pricing policy is a key factor for increasing success on marketplaces and increasing profits. I recommend that you carefully study the requirements of each platform and tailor your strategy to their specifics.

Product preparation: how to ensure success on the marketplace

When I first started selling on the marketplace, I encountered many difficulties and unexpected situations. Let me share my experience and tell you how to properly prepare for entering the marketplace in order to minimize possible problems and increase your chances of success.

Do Your Background Research

One of the first steps I recommend doing is doing detailed market research. Before you choose a product to sell, you need to understand what sells well on your chosen platform. I analyzed competitors, studied customer reviews and tried to identify pain points in order to offer something better or unique.

From personal experience I am convinced that careful research competitors and product popularity significantly increases the chances of success.

Find the right site

Choosing the right site is the most important aspect. Each marketplace has its own characteristics: commission sizes, requirements for the product itself and its transportation. I settled on the platform with the most favorable conditions for sellers of their product category.

• 📝 Study the contracts - be sure to read all the conditions, commission amounts and other nuances.
• 📦 Requirements for packaging and transportation - check what requirements for packaging and transportation the selected marketplace has.

Conclude a contract and prepare the goods

In order to avoid troubles, pay close attention to the conclusion agreement. I spent enough time studying all the intricacies of cooperation with the platform and prepared the product according to all requirements.

• 🏷️ Labeling and documentation - ensure that all required documentation is in order and that the product is properly labeled.
• 📦 Packaging - carefully approach the issue of packaging the product. I always pay special attention to this aspect so that the product is not damaged during transportation.

Create a trial order and upload documents

Creating a trial order is an important step that I passed. This helped to check that all documents are in order and eliminate possible problems at the delivery stage.

• 📄 Upload documents - don't forget to upload all the required documents to the platform.
• 🚛 Delivery execution - follow all marketplace requirements when performing delivery to avoid delays and misunderstandings.

Here are the steps that helped me succeed:

I'm sure if you follow my recommendations, your path to the marketplace will be successful and less thorny. Start with research, choose a suitable site, enter into an agreement and don’t forget about packaging and documentation. It really works - tested from personal experience.

If you have any questions, don't hesitate to ask - I'm here to help you succeed!

The main stages of preparing a product for sale on the marketplace

First of all, I would like to share my personal observations on an important issue - how I prepare a product for sale on the marketplace. In my experience, I am convinced that success depends on carefully following certain steps and rules.

Compliance with platform rules

The first step is to carefully study all the platform requirements. I always started by studying the instructions on the official website of the marketplace. This includes all kinds of guides and video tutorials. Important: Failure to comply with the rules may result in account blocking or deletion of products. Marketplaces often have specific requirements regarding packaging, labeling, and even the content of product description text.

Designing a product card

Designing a product card is the next important step. I would recommend the following:

Product Name: It should be clear and contain keywords.

Description: The product description should not only accurately describe the product, but also be attractive to buyers. I have always tried to highlight the main advantages and unique characteristics.

Price: Price must be competitive. I often analyzed competitors' prices to determine the optimal cost.

Preparing Quality Photos

From personal experience, I can say that photos play a huge role in a buyer's decision. Even the best product can go unnoticed without quality images.

Background Clarity: The background should be neutral to highlight the product.

Different angles: I always try to take photos from different angles so that buyers can see the entire product.

Details: Individual photos of product details can help convince buyers of its quality.

Product Description

Product description is a means of communication with the buyer through text. As an expert in the field, I recommend:

Semantic core: Including keywords in the description increases the likelihood that your product will be found in the marketplace search engines.

USP: A unique selling proposition (USP) sets your product apart from the competition.

Benefits: I have always highlighted the benefits of my product. These may be features of production, use of materials or functionality.

Example from my practice

When I first started selling on marketplaces, the most difficult thing for me was creating a product card. But I quickly realized that most sales depend on this. I conducted a competitor analysis, studied successful examples and created a template for myself that included all the basic elements necessary for successful sales.

Template development included:

☑️Clear and clear name.
☑️Detailed and well structured description.
☑️Competitive price.
☑️Ten high-quality photos.

Review of useful practices and mistakes

I am sure that following these steps will help you not only enter the marketplace, but also increase your sales. Approach every detail with attention, and the results will not keep you waiting.

Expertise Lacoste

Detailed description of the client, their business and goals

Lacoste is a famous French brand specializing in the production of premium clothing, shoes and accessories. The company was founded in 1933 and is recognized for its iconic signature polo shirt. Today the brand is represented on numerous marketplaces such as Amazon, eBay and AliExpress.

Defining the main goals and objectives for achieving success

The main goal of Lacoste was to increase sales on marketplaces and improve brand awareness among the target audience. The important tasks were:

🚀 Improving the design of product cards.
📸 Improving the quality of product photos.
🎯 Optimization of product descriptions for various platforms.
📦 Preparing goods to required packaging standards.
📝 Correct labeling of products.
🚚 Compliance with transportation and logistics rules.
💰 Development of an effective pricing policy.

Statement of the main problem to solve

The main problem for Lacoste was ensuring compliance with all the requirements of various marketplaces, which included multi-format design of product cards, labeling and packaging of products in accordance with the requirements of the platforms.

Description of the characteristics and interests of the target audience

Target audience Lacoste includes:

👗 People with high demands on the quality of clothing.
👟 Buyers who value style and comfort.
🌍 Consumers who prefer well-known brands.
💳 Clients with above average income.

Highlighting key points that may be of interest to potential clients

Lacoste successful:

👍 Optimized product cards in accordance with the requests of various marketplaces.
📈 Increased sales conversion by 25% due to improved design and high-quality photographs.
🔍 Used SEO to increase product visibility.

Facts and specific results of the project

"We saw a significant increase in sales and improved performance after implementing all the recommendations. This allowed us to strengthen positions on key marketplaces and increase customer loyalty." -Teresa Haussmann, spokesperson for Lacoste.

Careful development of product cards, correct labeling and packaging of products have become the key to the success of Lacoste on marketplaces such as Amazon, eBay and AliExpress.

Frequently asked questions on the topic: Effectively preparing goods for sale on the marketplace - how to do it correctly

Thank you For reading, you have become more experienced! 🎉

Congratulations, you are now an expert in preparing goods for sale on the marketplace! ✨ Remember, following the rules of the platform, correct design of the product card and high-quality photographs are your path to success. Each step is important and impacts your sales results. Let my experience be your guiding star to better sales!

Leave a comment, I love your thoughts! 🚀

Author: Sergey Berezin

In the world of virtual opportunities, I am the architect of the success of online stores. Words are my tools and automation is my magic recipe. Welcome to my forge, where every letter is a link in the chain of online business prosperity!