Sender's name

What is your email sender name? This small detail can be the deciding factor in whether your messages are opened or sent to spam. I'll share the secrets that have helped me improve email open rates and get customers' attention—and it's easier than it sounds!

Glossary

• 📧 Sender Name - The name or identifier that appears in the recipient's email client and associated with a specific email address.
• 📈 Open Rate - The percentage between the number of emails opened and the total number of emails sent, measuring the effectiveness of the sender name.
• ✉️ Sender's Signature - Additional information, which may include the sender's name, title, company and contact details, is displayed in end of a letter or message.
• 🔍 Branding - The process of creating a unique image in the minds of consumers, which may include using the sender's name to reinforce the company's identity.
• 🤔 A/B testing - A method of comparing two versions of something (for example, two sender names) to Finding out which one is more effective based on criteria such as open rate.
• 📊 Target Audience - The group of people to whom your message is directed and who are most likely to be interested in the content of the letter.
• 🛠️ Email Marketing Strategy - Action plan for achieving marketing goals through emails, including choosing the sender name for increasing engagement.
• 💡 Tips for creating an EO - Tips for choosing a sender name to help make it more attractive and memorable to recipients .
• ⏳ Mailing frequency - How often emails are sent to your target audience: affects the perception of the sender's name.
• 🎯 Conversion - The percentage of users who took the desired action (for example, clicked on a link) as a result of an email sent with a specific sender name.

How to choose a sender name to improve open rates

When choosing a sender name for your email campaigns, it is important to understand that this is not just a formality. This is something more, this is your first impression, your first word that you utter in front of the reader. One day I came across an interesting situation in my practice, when the engagement in my emails increased sharply, simply by changing the sender’s name. I decided to test several options and came to the realization that a name can either attract or repel a potential client.

In one of my previous campaigns I used a standard sender name, for example just ABC Company. And, lo and behold, the open rate of emails was quite low. I began to explore interesting approaches and realized that even a well-known name may not be attractive enough for the reader. After some thought and advice from colleagues in the industry, I decided to use a more personal name, adding the name of a specific manager who already had good relationships with several clients to the address. In the end, the email came from “Maria from ABC” and, amazingly enough, the open rate increased by a whopping 30%!

Why do you need a sender name

So, why write letters under a specific sender name? The sender name takes on many important tasks:

• 🏢 Company identification. A well-chosen name helps the recipient understand where the letter came from. If the company has several areas of work, then the name clarifies this, such as, for example, “Sergey from ABC: New services.”

• 🔑 Improved recognition. With regular mailings, people begin to remember your name, which helps strengthen your brand image.

• 🤝 Building trust. If the recipient sees a name that is familiar and understandable, they are much more likely to open the email. For example, in the case of writing a letter on behalf of an employee, the impression of personal communication is created.

What information is included in the sender name

Selecting the correct sender name information can significantly improve email open rates. I have found that the most common option is to use the company name. However, if you have a big name among employees, it may be wise to use the employee's name.

• 👩💼 Employee name. If an employee has a strong enough personal image, this can significantly increase engagement. For example, if “Maria” is a well-known specialist who already has a good reputation with clients, using her name makes sense.

• 🧑🤝🧑 Combination of name and brand. A unique approach is to use the employee's name along with the company name. For example, “Sergey from ABC” can make it clear that this email is from a well-known person, and not just from an anonymous company.

What should the sender name be

Based on your experience, I have discovered several criteria that should be followed when choosing a sender name:

• ✨ Uniqueness. The name should be easy to remember, otherwise it will simply not be noticed among other letters.

• 🚫 No spam. Any hints of fraud or “Win a prize” calls automatically cast doubt on your email and increase the chances of it ending up in spam.

• 📝 Brevity. Ideally, your sender name does not exceed 20 characters and consists of 1-2 words.

How change the sender's signature in SMS newsletters

Changing the sender's name in SMS newsletters is different and requires a special approach to this process. Mobile operators may allow you to use more attractive names, but this often requires a special service.

• 📱 SMS mailing services. For example, my experience has shown that using specialized platforms for sending SMS can make the process more smooth and professional.

• 📊 Reports and analytics. After creating a new sender name, I noticed a sharp increase in engagement, which was confirmed by platform reports and message open analysis.

Review of practical steps

Constantly researching and testing different approaches, I came to the conclusion that the sender name - this is not just a formality, it is the key to success in attracting and retaining customers. So why not start now by putting this experience into practice?

Related FAQ: Sender Name

Thanks for reading and for have become much more experienced! 🙌

I hope these tips open up new horizons for you in the world of email marketing. You now have valuable knowledge on how to create an effective sender name that not only attracts attention, but also inspires trust. Share your thoughts in the comments, I'd love to hear how you implement these tips in your business. Go ahead and let your letters always find their way to the recipient! ✉️

Sincerely,
Svetlana Sibiryak, independent expert at "Elbuz".