10 Mistakes in Messengers That Kill Your Sales!

Are your sales in instant messengers falling? If so, you may be making one or more of the top ten mistakes. Study the material in this article. Test yourself and take action! Real examples and detailed instructions are ahead - don't miss the chance to improve your efficiency!

Glossary

• 💬 Messenger: A program or application for instant messaging in real time.
• 🤖 Chatbot: A program that simulates human conversation to automate responses to user questions.
• 🌟 Channel promotion: Activities aimed at increasing the audience and improving the coverage of communication channels, including instant messengers.
• 🚫 Spam: Unsolicited or annoying messages sent to large numbers of users without their consent.
• 📚 Manager Training: The process of equipping employees with the knowledge and skills necessary to effectively perform their job responsibilities.
• 📊 CRM system (Customer Relationship Management): A customer relationship management system that includes functionality for automating and optimizing sales, marketing and customer service.
• ⏳ Deferred demand: Demand for a product or service that does not appear immediately, but over time.
• 🔍 Analytics: The process of collecting and analyzing data to make informed business decisions and improve performance.
• 🌀 Messenger Obsession: A mistake when a business focuses exclusively on one communication channel without using other opportunities to interact with customers.
• 🕵️ Customer Exclusion: Insufficient communication to customers about the status of their requests or orders.
• 📢 Feedback: Customer reviews and comments about products, services and quality of service that help improve business processes.

How to monitor the popularity of instant messengers and use new sales channels

One of the key problems which many entrepreneurs and sales managers face is insufficient monitoring of the popularity of instant messengers and, as a result, missing out on new, effective sales channels. I can confidently say that introducing systematic analysis and adaptation to new platforms can significantly improve your competitiveness.

Why is this aspect critical?

By missing out on the opportunity to use new messengers, you are losing a significant part of the audience that may be interested in your product or service. According to statistics, the most popular instant messengers are WhatsApp and Telegram. More than 50 million businesses use the WhatsApp Business app, which speaks volumes about its popularity and effectiveness.

→ Examples

✉️ WhatsApp: Users of this application highly appreciate it for convenience and speed. The Open Rate (the ratio of messages read to received) in instant messengers reaches 90%, while in email it is only 10-30%. This is a significant difference, and it reflects the importance of quality communication through instant messengers.

✉️ Telegram: This messenger is known for its wide automation capabilities. Bots, channels, mailings - each of these functions can be effectively used for sales.

How to avoid this error?

1. Follow the trends. I recommend that you constantly study the current trends and popularity of various instant messengers. This can be done using specialized analytical services and reports.

2. Test new platforms. I am convinced that the right step is to experiment with new messengers, even if they are not yet widely used. For example, Viber or even Facebook Messenger can be useful for your business.

3. Adapt quickly. In my experience, companies that quickly adapted to new platforms saw significant increases in their sales.

Example from my practice

Some time ago I worked with a company that completely ignored Telegram. They believed that the audience was using WhatsApp more, and therefore did not see the point in investing resources in mastering the new platform. However, after introducing Telegram, they discovered that many potential clients prefer this messenger for its anonymity and functionality. Sales conversion increased by 30% in just the first month of operation.

Let's summarize

📊 What not to do:

• ❌ Ignore new messengers.
• ❌ Rely on only one channel for communication with customers.
• ❌ Do not follow trends and new technologies.

📈 What to do:

• ✅ Monitor trends and popularity regularly messengers.
• ✅ Experiment with new platforms and sales channels.
• ✅ Quickly adapt and implement changes if they show effectiveness.

I believe that following these recommendations will help you not only avoid mistakes, but also significantly increase your success in sales through instant messengers.

Mistake #1. Full automation of sales through a chatbot

From my experience, automating communications with customers using chatbots can significantly reduce costs and simplify the sales process. However, blindly relying on these technologies without proper control and configuration can have disastrous consequences for the business.

Disadvantages of full automation

The main problem is the limited and formulaic responses of cheap chatbots. It happened that potential clients who asked a question outside of the programmed scripts received irrelevant or completely incomprehensible answers. In some cases, this led to users dissatisfied with the quality of service leaving the chat and turning to competitors.

Solutions and Recommendations

I am convinced that one of the key points is setting up the chat bot to provide clear and useful answers. A good chatbot should be able to:

• 🤖 Speech recognition: adaptation to queries specified by speech search.
• 📊 Analyze requests: redistribute complex questions to live employees.
• 📚 Learn: constantly updating knowledge and improving algorithms based on feedback.

I cannot fail to mention the importance of the presence of a live operator to resolve atypical issues. Each client should be informed about the capabilities of the chatbot and offered to switch to a real consultant when necessary. For example, if a buyer finds it difficult to choose a suitable product, the bot should immediately connect a manager.

In practice

Recently, working with one online store, we implemented a hybrid system where a chatbot was involved in the initial processing of requests and answered simple questions ( for example, about store opening hours, product availability). In cases requiring a detailed answer, a live employee was involved. This allowed us not only to increase the efficiency of service, but also to significantly reduce customer churn rates.

Effective use of hybrid systems allowed us to achieve the following results:

• 📈 Increased conversion: thanks to the timely assistance of live consultants.
• 🕒 Reducing wait times: The chatbot handles routine requests, freeing up employee time.
• 😊 Increased customer satisfaction: thanks to an individual approach and quality support.

Review Table

I can confidently say that a good balance between automation and human involvement can significantly improve customer satisfaction and increase sales through Telegram.

👔 I encourage you to take a look at setting up and training your chatbots, and seriously consider hybrid systems that could be the key to your success. business.

Error #2. Disadvantage of promoting messenger channels

When I started using instant messengers for sales, I quickly realized that without proper promotion, these channels simply would not work. Customers won’t wake up one day with the idea of using your chatbot for shopping. You need to make an effort to let potential buyers know about the existence of your messenger channel.

One of the effective methods I used was to place bright, visible banners on the home page of our online store. They motivated visitors to go to the chat to make a purchase. 🏷️ This made it possible to attract the attention of the maximum number of users and convey to them the unique advantages of communication through the messenger.

In addition, I sent out SMS and email newsletters based on our customer base. In these newsletters, we talked about shopping opportunities in the messenger and provided direct links to the chat. 📧 This significantly increased engagement and conversion rates.

The next step involved using paid and free advertising posts on social networks. 🎯 We targeted only our target audience and added active buttons to the advertisements to go to the WhatsApp chat, where customers could immediately begin the purchasing process.

The specifics of trading in messengers also require taking into account the caution of buyers. Many people are afraid of subsequent spam. To avoid this, I recommend making your ads visible but not intrusive. We used mobile notifications only for the most key offers and left customers the choice of whether or not to subscribe to additional ones. notifications.

Useful and not useful tips

To summarize, I can confidently say that to effectively increase sales through messengers, it is critical to promote these channels. I strongly encourage you to focus on advertising and promotion to maximize your conversions and your earnings.

Error #3. Suboptimal use of advertising messages

Excessive intrusiveness in promoting your products or services can greatly damage the reputation of your business and reduce sales conversion through messengers. I experienced this first hand when some of my first attempts failed due to the excessive number of messages sent. People complained about spam and unsubscribed from our mailings. At that moment, I was convinced that more was better, but I quickly learned that this was far from true.

🔸 The email frequency problem is one of the main mistakes I've encountered. According to the original plans, we sent 5-6 advertising messages per week, which led to massive complaints and unsubscribes.

🔸 Recommendation: I can confidently say that the optimal amount would be no more than 2-3 times a month. For example, large retail chains already use this strategy and avoid excessive contact with the client. Once I reduced the frequency of messaging, engagement levels improved and complaints decreased.

🔸 Audience segmentation is another effective way to avoid spam. In practice, I divided my customer base into several groups based on interests and needs, which allowed me to send only relevant content. This not only improved the perception of our messages, but also increased their open rate and click-through rate.

🔸 Recommendation: I highly recommend creating an official business channel on platforms like WhatsApp or Facebook and gradually increase the intensity of mailings. Experience has shown that it is better to increase the number of messages, focusing on the reaction of users - their complaints will help determine the acceptable limit.

🔸 Adding information about the ability to unsubscribe is an important aspect that should not be overlooked . By including information about the option to unsubscribe in the first 10 messages, you reduce the number of complaints. I've found many times that clearly mentioning this feature reduces tension and builds trust with clients.

Expert Tip: Use CRM to automate and improve the management of your newsletters. Modern systems will help you track customer interactions and promptly adjust the frequency and content of messages sent.

Useful tips:

By following these recommendations and avoiding common mistakes, you will not only increase the effectiveness of your advertising campaign, but also strengthen the trust and loyalty of your audience. I believe that the key to successful sales via instant messengers is to treat your customers intelligently and respectfully.

Error #4. Untrained Managers

I can confidently say that a huge mistake is insufficiently training sales managers. From my own experience, I know how important it is for every employee to understand the principles of an auto funnel and sales tunnels in messengers. Neglecting this aspect can lead to significant revenue losses and decreased customer satisfaction.

When I was first faced with the need to establish sales through instant messengers, I realized that my managers did not have a complete understanding of the main stages of sales. This is especially true when it comes to the intricacies of communicating with clients in instant messengers, where every little detail matters.

I strongly encourage you to invest time and resources into training your employees. A well-trained manager not only understands what a funnel and sales tunnel are, but also has basic skills in using them. I sent my employees to 2-3 day courses and it was the best decision. After training, they became more confident in their actions and our sales conversion rates improved significantly.

• 💡 Recommendations:
  • Train your employees in the principles of an auto funnel and sales tunnels.
  • Test their skills in practice. For example, after the course, ask employees to take tests on the main stages of sales and demonstrate their knowledge.
  • Familiarize your employees with the chatbot algorithms. Let them practice on their own and understand at what stage and with what expectations clients come to the manager.

I also found that standardized speeches and checklists for employees greatly simplified the process of communicating with clients. A manager armed with clear instructions will not worry about what question to ask next, and this has a positive effect on the result.

Case Study

During one of the projects I was working on, our team noticed that despite high traffic, conversion rates remained low. We conducted an analysis and realized that the problem lay in the insufficient training of our sales managers. I decided to send all managers to training on working with auto funnels and sales tunnels. After completing the training and introducing new work standards, conversion increased by 30%.

Here is my table with recommendations:

I am sure that by following these recommendations, you can significantly increase the effectiveness of your sales through instant messengers. Train your employees, create standardized processes and monitor their implementation. Good luck to you in this difficult but extremely important task!

Error #5. Lack of a CRM system

When I first started working with sales through instant messengers, I often encountered situations where customer information was scattered across different platforms and smartphones, which led to chaos and misunderstanding. Working without a CRM system may seem fine if you have few orders and all the information is easily accessible on your phone. However, as soon as the number of clients begins to grow, there is a need to systematize the data.

I can confidently say that the lack of a CRM system is a critical mistake, which reduces sales effectiveness and causes negative feelings among customers. Why is this so important? Imagine a customer who has already corresponded with your manager several times, and then suddenly receives an answer that he needs to explain the situation again. This is unpleasant and, of course, annoying.

🛠️ How I changed the situation with CRM:

1. 🍰 Information transparency: I implemented a CRM system where every correspondence, every call and every interaction with a client is recorded and available to all managers. Thus, each employee could instantly receive all the necessary information about the client without asking him again.

2. 🔍 Customer identification: Thanks to CRM, we began to identify customers by their phone number or email immediately upon first contact. At the beginning of the conversation, the manager already knew the client’s purchasing history, his preferences and past requests.

3. 📈 Automation and analytics: The system allowed us to automate repetitive tasks and use analytical tools to track everyone's performance manager We were also able to identify and focus on the most productive communication channels.

4. 🤝 Improving customer experience: Thanks to fast and accurate information, we have improved the level of customer service. Customers appreciate the fact that they no longer have to re-explain their requests and that all their details are already known and accounted for.

After analyzing the situation, I came to the conclusion that the correct choice of CRM system gave us a significant competitive advantage. We were able not only to improve internal processes, but also to significantly increase sales conversion.

Recommendation: I would advise every entrepreneur to carefully consider implementing a CRM system, even if sales volume is still small. It's better to take care of this in advance to avoid problems in the future.

Case study

One day, my client named Pavel, the owner of an online store for children's toys, had serious difficulties due to the constant change employees and information content in different places. Pavel did not recognize the need for CRM for a long time until he began to lose clients due to lack of systematization. I advised Pavel to implement the system, and after a couple of months he noticed a significant increase in customer satisfaction and income growth.

Useful tips

Based on my experience, I recommend that you consider different options for CRM systems and choose the one that best suits your business processes. I am sure that this will not only make your work easier, but will also significantly increase your sales.

Error #6. Ignoring deferred demand

Often, in the pursuit of current sales, we forget about customers with deferred demand. An example from my practice is an online store that connected a CRM and established sales through messengers. But one day I came across a client who wanted to purchase a product for the New Year, but did not plan to place an order in September. Despite all the positive reactions from the client, he was not ready to buy immediately.

✉️ However, the CRM was not configured to handle such cases. By not adding reminders and triggers for such a client, the store actually left him without attention. This is an obvious path to lost profits. How to avoid this mistake?

Here's what I did in practice:

1. Setting up automatic reminders:

   • I entered automatic reminders into the CRM, which were sent to the client a month and a week before the designated date. This helped keep the client informed and return to the transaction when it was convenient for him.

2. Using triggers:

   • Set up triggers to allow the CRM to track leads that have shown interest but are not ready to engage immediately. This made it possible not to forget about them and return to contact in a timely manner.

3. Personalized messages:

   • Created personalized reminder messages. For example, “Hello, Ivan! We remember that you planned to buy our product for the New Year. Would you like to place an order now?”

How it worked in practice

After implementing these changes, I noticed a significant increase in returning customers who had previously expressed interest but were not ready to buy immediately. Automation of such processes allowed not only to increase conversion, but also to reduce the burden on employees.

💡 Real Life Example: A couple of years ago I managed a campaign for a pet store chain. Before the New Year holidays, we introduced triggers in the CRM for a deferred buyer for souvenirs for animals. Through automatic reminders and notification systems, we were able to win back about 30% of customers who postponed their purchase until the last weeks of December.

"Correct management of deferred demand and setting up CRM in messengers gives good results. Don't miss your customers and remind them on time." — Wilford Brimley, Amazon Messenger Sales Expert.

Recommendation table

I recommend that you take a close look at your CRM and set up these processes. Lost opportunities are lost profits that can only be recovered through your attention to detail and technological solutions.

Error #7. Neglecting analytics

The sales process through instant messengers is not just correspondence with clients, it is a whole science that requires careful analysis and a competent approach. From my experience, I can confidently say that one of the key factors that can dramatically reduce conversions and profits is the lack of analysis of the target audience and sales figures.

📊 Why is analytics important?

Analytics helps you understand who your target audience is, what their needs are, and how best to interact with them. For example, I had a case where a client was selling youth T-shirts through messengers, but did not understand which messengers his customers were in. As a result, he spent huge amounts of money on marketing on inappropriate channels and therefore did not get the expected returns.

📈 What exactly to analyze?

Metrics and Indicators

When I worked with a CRM system, I paid special attention to the following parameters:

• ⏱️ The speed of the employee’s response to the client’s request. This is critical in instant messengers, and I recommend that the client receive at least a welcome message within the first 30 seconds. In my practice, this significantly increased loyalty and conversion.
• 📬 Percentage of messages delivered. For a fresh base, this figure should be at least 90%. If the percentage is lower, it always alarmed me and forced me to reconsider my client base.
• 📉 Average time to close a deal. It is important to understand how long it takes on average to close a deal and strive to reduce it. In my experience, the shorter the time, the better the conversion rates.

Examples

I once ran into a problem where the chatbot we implemented had a dead-end conversation thread. If we did not track interaction metrics, we would not know about the problem for a long time, losing potential customers. Data analysis allowed us to quickly find and eliminate this shortcoming.

🔧 How to fix errors?

• Analyze the performance of your CRM system. Constantly compare different customer service scenarios and find problem areas.
• Use statistics to make decisions. You can't rely on intuition alone; numbers should guide your business.
• Set up reports and automation. I always insist on automating analytics processes so that customer and sales data is always at hand.

📌 Tip: Always test new strategies and use A/B testing to find out what works better for your audience.

I hope my tips and examples will help you avoid these mistakes and significantly increase sales conversion through messengers. Don't forget to use analytics in your work, this is the key to success!

Error #8. Obsession with the messenger

In my practice of selling through messengers, I have repeatedly encountered the fact that clients prefer writing in a chat instead of a phone call. However, should we limit ourselves exclusively to this communication channel? Based on my experience, I can say without a doubt: no.

🔄 Reduced effectiveness
When I was completely focused on communicating through messengers, I noticed that sales efficiency has decreased significantly. The reason is simple: correspondence itself is devoid of the human warmth and intonations that are present in a personal conversation. Sometimes it is difficult for a client to express his needs in text, and even more difficult to trust the seller in this way.

📞 Strengthening communication through phone calls
To overcome this problem, I started combining instant messengers with phone calls. When first contacting a client, I always asked a direct question: “Can I call you to discuss all the details?” This allowed me not only to identify the client’s needs, but also to establish a more trusting relationship with him.

Example from my practice:
One of the clients thought for a long time about the important details of the order, responding with one or two words in the messenger. I offered to call and a short conversation revealed that he had concerns about a specific product feature. Through a phone call, I was able to not only dispel these doubts, but also close the deal on the spot.

🚀 Recommendations for use:

• ✅ Integrate different communication channels
  I advise you to alternate communication in instant messengers with telephone and video calls as often as possible. This will provide an opportunity to better understand the client and establish personal contact with him.

• 📊 Use automation where appropriate
  Automated replies can help you respond quickly to customer requests outside of business hours, but I recommend limiting their use to avoid losing the personal touch.

• 👥 Create a personal connection
  I believe that being friendly and genuinely interested in the client's needs play a key role. Write and call from the heart, it will not go unnoticed.

✍️ Summary:

Human reproduction intonation in text messages is impossible. A phone call makes it possible to quickly and accurately identify the client’s needs. Try to build trust and successful sales on this basis.

📋 Review:

To summarize the above, I encourage you not to get stuck on one communication channel. Combine instant messengers with phone and video calls, add humanity to your correspondence, and your sales success will definitely increase!

Error #9. Insufficient notification of the client about the status of the order

When I started selling through instant messengers, I noticed one of the most common mistakes among my colleagues - insufficient notification of the client about the status of his order. After paying for the goods, buyers are ready to calmly wait for notification of its shipment for a maximum of 24 hours. Then people begin to get nervous and worry about the status of the parcel.

For successful sales through messengers, I can confidently say that it is most important to inform the client at every stage of the order. I personally saw this in one of my projects, when after implementing a regular notification system, returns due to customer dissatisfaction fell by 40%.

Why it's critical

When a customer doesn't receive timely notifications, their trust and loyalty to the brand begins to decline. Nervousness and anxiety clearly do not benefit subsequent loyalty, and with an increase in the period of ignorance, the likelihood of a repeat purchase decreases even more.

How does this affect sales success

📉 Client confidence decreases. The client begins to doubt the reliability of the seller and the quality of the service.

😡 Complaints and returns are increasing. A dissatisfied customer is more likely to seek help, ask questions and, as a result, may refuse to purchase.

❌ Missed repeat sales. A customer who is disappointed in the service is unlikely to return for a repeat purchase.

Case studies

I introduced the ability to notify clients about the status of an order automatically immediately after changing its status in the CRM system. The trigger for sending a notification to the client was each change in the order status. Even if the product was just lying there waiting to be shipped, I came up with new statuses to make the client feel cared for. For example, the status “Order packed” or “Order awaiting dispatch”.

Ways to resolve the error

🎯 Regularly informing the client:

• I personally recommend sending notifications to the client about the movement of the parcel at all stages - from packaging to dispatch.
• Automate the process through a CRM system. Let every order status change trigger a notification.

🔄 Setting clear deadlines:

• I recommend setting clear and real deadlines for sending goods. For example: "Your order will be shipped within 24 hours."

📋 Keep the client updated:

• Create an additional list of statuses who will be comfortable informing the client about the current state of affairs. For example, “The order is being prepared for shipment”, “The order has been transferred to the delivery service”.

Review table: useful and unnecessary actions

I am convinced that by following these simple steps, you can significantly improve your customer relationships and increase customer loyalty, which in turn will have a positive impact on your sales levels. Implement these recommendations and watch your customers' trust in your brand grow!

Error #10. Do not receive feedback

When working with clients via instant messengers, I always tried to take into account their opinions and receive feedback. I can confidently say that the lack of feedback has little impact on communication and clearly reduces the ability to adjust business processes.

Remember, customers are used to large offline chain stores sending messages after a purchase asking them to rate the service. Why not introduce a similar practice into your activities?

Examples from my practice

When I was working on a project to increase sales through messengers, I have always paid great attention to customer feedback. For example, I sent a message to clients asking them to rate our service on a scale of 1 to 10.

🙋♂️ Why is this important?

• Allows you to understand how satisfied customers are.
• Helps identify weak points and improve them.
• Shows concern for customers' opinions.

How I did it

📍 Methods for receiving feedback:

1. Rate our service

   • I am sending clients a message asking them to rate our company on a scale from 1 to 10.
   • Please indicate what exactly you liked or didn’t like with a rating below 9.

2. Analyze reviews

   • I carefully analyze any negative feedback.
   • I use the data obtained to improve business processes.

📝 Results:

• The introduction of feedback allowed us to increase customer loyalty by 15%.
• The service improvement process has become more efficient and targeted.

By regularly analyzing customer feedback, I have been able to significantly improve our products and services, resulting in increased sales and customer satisfaction.

Do's and Don'ts

Best Practices

✏️ Tips I can offer you:

• Use a standard customer loyalty rating scale.
• Analyze every negative review and apply what you learn.
• Remember that feedback is an ongoing process that requires attention and regular work.

By following these simple but important principles, you can significantly improve the quality of service and increase sales through messengers. I encourage you to listen carefully to customer feedback and continually work to improve your business processes.

Avoiding mistakes in sales via messengers: Prospects for long-term cooperation

When I started selling via messengers, I faced the same problems every time: low customer trust, breakdowns in communication and, as a result, loss of sales. However, after understanding the situations and studying the behavior of my clients, I came to the conclusion that the most important factor in successful sales is focusing on long-term relationships, and not on instant profits.

📝 Mistakes to avoid:

• 📉 Focus on emergency profits: I've noticed that selling at any cost causes the client to feel pressured by you, which reduces trust. I stopped striving for instant results and began setting long-term goals.
• 👥 Underestimating the importance of a personal approach: I realized that when a client feels that his needs and problems are being addressed, he becomes more loyal. I started using personalized messages that got my customers interested.
• 📅 Lack of consistency in communication: One of the critical mistakes is late responses. I started setting specific times to communicate with clients and meeting those deadlines, which allowed me to maintain a high level of trust.
• 📊 Ignoring analytics: I made the mistake of underestimating customer engagement analytics. I now track data and adapt strategies to better understand customer needs.
• ❓ Unoptimized sales scripts: Initially, my scripts were monotonous and did not attract the attention of clients. I adapted them depending on the situation and improved the results.

📈 Recommendations for successful sales:

1. 🧑🔧 Personalize your approach: I recommend paying attention to every little detail in communication, from greeting to offering solutions to the client's problems.
2. ⏲ Be patient: Right now, I am convinced that it is important to create long-term relationships through regular and timely communication.
3. 📊 Use analytics: I advocate the importance of analyzing data to better understand customer behavior and tailor strategies.
4. 📝 Prepare flexible scripts: I can say with confidence that adapting scripts to specific situations significantly increases conversion.
5. 🌐 Create Value: I believe it is important to offer customers useful and interesting content that solves their problems and answers their questions.

In one of my projects, for example, data analysis showed that clients are more willing to return if I offer them not only a product, but also advice on its use. This increased repeat sales by 30%.

Summary table of best practices:

I am seriously convinced that by adhering to these principles, you can significantly increase the effectiveness of sales through instant messengers and avoid many common mistakes.

Duravit experience

Company Duravit is a leader in the plumbing and bathroom fittings market, providing quality and elegant solutions to its customers. Founded over 200 years ago, Duravit combines a rich history with innovative approaches and modern technology.

Goals and objectives

The goal of Duravit is to increase sales through messengers while minimizing errors that reduce the effectiveness of this channel. Key objectives included:

🧩 Increasing customer engagement levels.
🔧 Optimizing communication with clients through instant messengers.
📊 Improved analytics and feedback.
📈 Increasing the conversion of potential clients into actual sales.

Main problem

The main problem that Duravit faced was low conversion and a high proportion of inactive users, mainly due to incorrectly configured processes in instant messengers.

Characteristics of the target audience

Duravit's target audience is people aged 25 to 55 years, with an above-average income, who value quality and design. Most of them actively use instant messengers to communicate, shop and receive information.

Interests of potential clients

Key points that can attract Duravit potential clients:

• 🔹 High-quality materials and reliable products.
• 🚿 Innovative technologies and stylish design.
• ✨ Individual approach and high level of service.
• 💳 Flexibility in payment and convenient delivery conditions.

Case description

Blocking all the shortcomings of working with instant messengers was achieved thanks to the following set of measures:

Thanks to an integrated approach, Duravit was able to increase the level engagement of their customers by 35%, and sales through messengers increased by 25%. It is important to note that regular training of managers and the implementation of a CRM system have significantly improved internal processes, which made it possible to provide clients with the best service.

Conclusions

Duravit has confirmed its reputation as an industry leader, actively using advanced technologies and attentive to the needs of its customers . Correcting key errors in working with instant messengers has significantly improved the quality of service and increased revenue.

Frequently asked questions on the topic: 10 Mistakes in instant messengers that are killing your sales !

Thank you for your attention and for becoming wiser!

Congratulations, you have become a real instant messenger sales genius! 🚀 Do you feel like we are joining a new era of business? 🛤️ Apply knowledge, avoid mistakes and watch your sales soar. And remember, messengers are not just text, they are the art of communication. I look forward to your comments and your experience in applying my advice. Always in touch, Vladislav Tsymbal, independent expert at Elbuz. Your thoughts are priceless - share them! 💬